SUMMARY
Megan
Freeman I am your next Sales and Marketing Professional! I will use my drive,
knowledge, agency background, and enthusiasm, to effectively manage the
execution of all promotional events, increase revenues, and build customer
loyalty and relationships. I seek to obtain a career-oriented position that will
6550 Marathon Edenton Rd. allow me to use my marketing, business management, sales, and accounting
skills to their fullest potential. I am detail oriented, love working with
Goshen, OH 45122
people, and driven to succeed at every endeavor.
Core Qualifications
Strong client and customer relationship builder
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Staff training and supervision
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Ability to handle/resolve problems with ease
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Strategic planning and project management
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Trade Show/Auto Show experience
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Ability to handle a fast-paced environment
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Budgeting
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Event conception, management, and execution
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Marketing Consultant, Freelance
Cincinnati, OH January 2015 – Present
Master in achieving business marketing strategy and goals.
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Energetic and innovative skills to effectively establish
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brands.
Developed new marketing strategies to penetrate the brand
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into
the desired market.
Drove sales through implementing various marketing tactics.
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Analyzed various marketing/sales tools and trends.
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Organized and executed events to attack the market from the
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ground up.
Preformed market research and met with company teams in
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in order to plan marketing strategies.
Regional Market Manager, M2W Inc.
Central Mid-West April 2014 – February 2015
Direct support to Account Director.
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Responsible for all marketing efforts in Louisville,
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Cincinnati,
Dayton, Columbus, Akron, Cleveland, Canton,
Youngstown,
and Pittsburgh.
Oversaw the creation and effective implementation of
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regional
marketing plans and budgets.
Project Manager of ongoing programs and the creation of
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new ones.
Matched Nielsen meta data against target customer profile
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and
stimulated sales growth.
Manage and support all micro-marketing campaigns by
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coordinating maps with the target demographic, print and
delivery schedules, and work as a liaison between vendors.
Hosted weekly calls between MetroPCS marketing and
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M2W
for each market, to go over account metrics, upcoming
programs, and new opportunities.
Launched 3 new markets.
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Responsible for payroll, expenses, and recruiting.
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Develop, communicate, and manage internal project
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timelines
and budgets for flawless project execution.
Bridged the gap between brand marketing and sales with
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customized programs.
Account Manager, M2W Inc.
KY OH – Cincinnati, Dayton, and Louisville Oct. 2013 – April 2014
Direct support to Market Manager.
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Event management, conception, and execution.
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Recruited, hired, and developed a solid team of 100 – 200
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team
mangers, team leads, and brand ambassadors.
Top-level management for all aspects of M2W Event
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Business
in assigned markets and surrounding areas. This included
leading market managers to make good decisions on events
for consumer and B2B promotions for all M2W clients.
Liaison between upper management and the client.
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Responsible for payroll and expense reporting.
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Created weekly top lines for each market.
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Continuous research and development (R&D) of guerilla
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tactics, small to medium events, the tactics to go with those
events, number of hours required, assets needed for the
event,
and total investment.
Field Marketing Specialist, All - Terrain
Cincinnati, OH July 2011 – Dec 2014 (seasonal)
Set-up/Tear down of Chevy Street Team and MLB
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activations.
Make sure staff is trained to client expectation.
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Promptly submit re-caps and submit photos for an event.
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Drove sales through implementing various marketing
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strategies.
Interact with multiple generations of people of different
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footprints while effectively representing different brands.
Coordinate with the internal team to ensure execution of
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Program deliverables.
Ability to connect with customers and actively engage them
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for
a variety of different clients.
Manager/Bartender, MVP Sports Bar & Grille
Silverton, OH Sep 2012 – Oct 2013
Trained staff of employees for correct facility procedures,
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safety
codes, proper recipes and plating techniques.
Scheduled and directed staff in daily work assignments to
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maximize productivity.
Efficiently resolved problems or concerns to the satisfaction
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of
all involved parties.
Developed and maintained exceptional customer service
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standards.
Optimized profits by controlling food, beverage and labor
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costs
on a daily basis.
Initiated negotiations regarding vendor contracts and kept
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updated records of contracts.
Managed accounts payable, accounts receivable and payroll.
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Assistant Restaurant Accountant/Bartender, Quaker Steak and Lube
Milford, OH May 2006 – March 2013
Responsible for maintaining payroll systems for over 100
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employees.
Ensured that inventory controls were implemented properly.
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Assist in compiling and reporting of sales reports.
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● Handle invoices in the way of accounts payable &
receivable;
as well as P.I/P.O Responsible for new hire orientations,
including all paperwork, for all departments.
Develop regular guests through outstanding customer
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service
and marketing
Certified corporate bartender.
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Responsible for counting my bar drawer before & after shift
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to
ensure accurate deposit from the shift & maintaining cash
control each shift.
Customer Service Representative, Fifth-Third Bank
Cincinnati, OH March 2005 – September 2007
Assisted customers with issues related to accounts, loans and
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credit cards.
Achieved new accounts & learned how to recognize
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overages
& shortages in cash flows with accounts.
Trained new employees to repair problems with accounts
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and
other on-line issues.
Relevant Experience
Team Lead/Product Specialist, Various Promotional Companies
Central Midwest Nov 2011 – 2015 (seasonal)
I have worked as a team lead, on-site manager, brand ambassador, and promotional
model for several brands as an independent contractor. Companies such as All-
Terrain(since 2011 as a lead and product specialist,) Focus, AGAR, WAM, Encore, Method
Models, Lightspeed, and more. Not only have I worked liquor promotions and samplings, but
even more representing a variety of different companies to educate consumers on the product
and what they can offer. Set-up, teardown, and being responsible for getting all items to the
activation site, are just some of the back-end responsibilities I held. Always with a smile and
having a great time.
EDUCATION
Northern Kentucky University
Bachelor’s in Business Management Graduated in 2009
Associate’s in Business Administration – Graduated in 2009
SKILLS
Computer-Savvy
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Strong attention to detail
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Interviewing and training ability
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Creative thinker
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REFERENCES
Available upon request.