Marketing, Branding, Strategy, Sales

Fred P. Bock

***** ******* *****, *******, ** *6040

Mobile 317-***-**** Home 317-***-****

*******@*******.***

Marketing Executive ( Senior Leader ( Brand Strategist

Brand Management ( Financial Management ( Strategic Marketing

A senior manager with a distinguished career as a visionary leader known

for the ability to successfully penetrate new markets and facilitate multi-

million-dollar results on both the top and bottom lines. Recognized for

an ability to build brand equity in any market conditions, leverage

internal teams and manage large complex opportunities. A proven C-level

leader with the unique ability to connect effectively with individuals at

all organizational levels and drive positive financial results:

o Award-winning performance based on ability to produce exceptional

marketing, sales and bottom-line results while building sustainable

brand equity.

o Led successful cross-functional teams to achieve business goals

through innovative initiatives, strategic planning, communications and

a motivational, team-focused management style.

o Promoted to the highest levels of marketing and sales management based

on proven track record of performance and exceptional team building,

negotiation and interpersonal relationship skills.

PROFESSIONAL EXPERIENCE

GRUNDFOS/PEERLESS PUMP CO., Indianapolis, IN 2005 - 2014

Vice President of Marketing & Branding - North America (2010 - 2014)

Led North American marketing and brand management efforts for world's

largest pump manufacturer with global sales >$4 billion (Grundfos acquired

Peerless in December 2007). Directed team of fifteen Marketing Managers,

Graphic Designers, Event Planners, Public Relations, Webmasters and Public

Affairs professionals, to increase sales, profitability and brand equity

throughout North America

o Introduced and implemented first region brand strategy, growing brand

awareness eight consecutive years, leading to double digit gains in

revenue and profit

o Built a results-based team and culture leading to triple digit gains

in brand awareness and preference

o Led brand integration efforts for three acquired companies with no

loss of revenue or equity

o Developed an online strategy leading to 20%+ gains in all major

engagement metrics

o Implemented marketing metrics into region's business goals

Vice President of Marketing & Business Planning - Peerless Pump Co. (2006 -

2009)

Created a team of marketing professionals responsible for all traditional

marketing activities plus training, electronic sales tools, public

relations, employee recruitment/retention, and change management

activities. Developed all company business plans for stakeholders and Board

of Directors

o Contributed as subject matter expert as member of five-person

Executive Leadership Team overseeing double digit CAGR in both sales

and profitability

o Conducted presentations to potential acquiring companies leading to

successful divestment

o Created first Marketing and Brand Strategy, leading to recognition as

a Top 5 industry brand

o Implemented digital engagement strategy that led to a 85% reduction in

print spending and 400%+ growth in website and social media customer

engagements

Marketing Manager - Peerless Pump Co. (2005 - 2006)

Built company's first marketing team. Stewardship included all marketing

activities, including training, e-tools, product configurators and all

digital and customer facing activities.

o Promoted to Executive Management Team in less than one year

o Spearheaded market research projects leading to 'volume-to-value'

strategy resulting in highest profits in company's 90-year history

Jordan Specialty Plastics, Indianapolis, IN 2001 - 2005

Manager, Sales and Marketing (2001 - 2005)

Charged with profit and loss accountability for B2C division of company

including stewardship of sales, business development, marketing and

management. Developed and implemented all sales and marketing plans, which

led to CAGR of 40% and an increase in EBITDA of more than 250% over four

years.

o Created first Sales/Market/Marketing/Brand Plan for the division,

leading to sales growth of 400%+ in less than four years

o Managed marketing, sales and expense budgets, leading to triple-digit

growth in profitability

o Launched company's first e-commerce website leading to 45% sales

increase in first year

AERO INDUSTRIES, Indianapolis, IN

1992 - 2001

Manager, Special Projects (1998 - 2001)

Spearheaded industry-wide introduction of most profitable product in

company history. Responsible for all aspects of production, sales,

marketing and profitability

o Increased new product sales more than 400% in two-years by building

and leveraging brand loyalty

o Grew customer base in excess of 175% by implementing first sales and

marketing plans

Region Sales Manager (1992 - 1998)

Managed largest revenue producing territory in North America

o Increased territory revenues by 155% and exceeded sales targets by

more than 30% each year.

o Grew customer base by more than 200% by introducing first regional

business plan

SHELL OIL COMPANY, Houston, TX

1990 - 1992

Supervised all retail, marketing and brand activities for forty retail

outlets

o Implemented universal customer care strategy leading to location sales

increase averaging 34%

o Recognized with Vice Presidents Award for top performing territory

EDUCATION

Executive Education, Wharton School, University of Pennsylvania, Marketing

Metrics, 2013

Executive Education, University of Tennessee, Lean Enterprise, 2006

Master of Business Administration, Falls School of Business, Anderson

University, 2004

Bachelor of Science in Marketing, Walton School of Business, University of

Arkansas, 1989

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