JEFFREY S. KAPLAN
** **** ******* ******, #**** Chicago, IL 60611 312-***-**** ******************@*****.***
https://www.linkedin.com/pub/jeffrey-kaplan/a/14b/632
Executive Profile
BUSINESS EXPANSION & SOLUTIONS SPECIALIST
Creative and meticulous Business Professional with a record of success selling customized services and products.
Operates at highest level of performance in fast-paced environment where urgency for consistency, reliability,
accountability, teamwork and success are paramount to success. Sales script innovator with focus on
highlighting competitive advantages and creating supporting rebuttals. A trusted leader with 15+ years of
diverse industry experience working with flagship brands, including: Paramount Pictures, Blockbuster Video, and
The Chicago Cubs. Specialize in consistently meeting deadlines while achieving core business goals.
Fluent in Spanish. Core competencies include:
Revenue Generation – Contract Negotiation – Innovation of Sales and Marketing Strategies – Creating and
Sustaining Client Relationships – Management
Professional Experience
NEXT LEVEL CONTACTS, LLC Chicago, IL 2014 - Present
Business Development Strategy Helping Companies Grow From Their Current Level
Won business to partner with start-up incubator IMIO, LLC overseeing 3 different companies sales departments
Wrote separate sales scripts, marketing decks and fundraising campaigns for each entity; companies ranged
from digital marketing to non-profit.
Exceeded quota in sales and growth by developing strategic partnerships and generating revenue with clients
including but not limited to United Way, Jawbone, and Peapod.com
YOUSWOOP.COM Chicago, IL 2009 - 2013
E-Commerce Daily-Deal Web-Site Customizing and Selling Integrated Daily Feature Programs.
CEO June 2012 - September 2013
Delegated responsibilities to appropriate teams empowering employees to work consistently at peak-performance.
Devised strategies for company sustainability and expansion. Led company and executive team meetings with purpose,
structure, flow, creativity and follow-up. Set up all 40 employees for success through “hands-on, macro-management,
team-first” approach.
Achieved position through consistently reaching monthly net positive company revenues; overall goal to sell the
company in the year 2013 with both goals accomplished on time
Took company from monthly net profits of $10K+ to $100K+ in first fiscal quarter as CEO by cutting costs while
simultaneously increasing revenues
Exceeded monthly and yearly revenue goals while meeting budget limitations for 12 consecutive months; poised
company for profitable sale. Sought out 2 individual qualified buyers; negotiated sale to achieve best purchase
price
Led weekly manager meetings and monthly company meetings; believed and proved that close intra-company
relationships breed success
Managing Director October 2011 - June 2012
Served as liaison between employees, team leaders and company executives to streamline accurate communication
throughout all verticals. Organized company and community activities while creating a “work-hard, play-hard” energy
and environment.
Re-established solid Chicago presence through designing in-house public relations teams and campaigns.
Company segment aired on largest Chicago 10pm news program resulting in the immediate conversion of
thousands of new consumers and spike in monthly revenues http://chicago.cbslocal.com/2013/03/19/chicago-
based-deals-website-youswoop-thriving/
Professional Experience (continued)
Implemented company interactive team competitions, out-of-office gatherings and in-office games across all
verticals to further employee awareness and knowledge of the importance of teamwork
Served as liaison between departments, strengthening company communication and raising company
production
Set, oversaw and ensured that monthly fiscal goals were met by each department
Director of Sales January 2010 – September 2011
Created sales script and rebuttals then trained all members of sales team on best practices to outcompete similar
companies. Focused on “family-style” team approach where support, goals, deadlines, achievements and recognition for
success defined our core values and work ethic.
Recruited, interviewed, trained and managed 15 members of on-site sales staff
Created sales pitch, rebuttals and platform – “We’re not the biggest apple in town…we’re the sweetest” -
significantly increased company branding and recognition as an industry leader in a saturated market
Exceeded company’s monthly sales quota for 2 years consecutively; led by example, not by word of mouth
Negotiated exclusive accounts with Skybox on Sheffield and Down the Line Rooftops, Zanies Comedy Club,
Liposuction Institute of Chicago and Carol's Cookies as well as Chicago hotels, spas and restaurants
Outcompeted 100,000+ sales executives’ daily, nationwide, across thousands of companies closing 85% of
features for local merchants original campaign in the “daily-deal” marketplace; proved success by aggressively
and creatively attacking the market-place through inside and outside B2B sales
ABC LANGUAGE INSTITUTE Houston, TX 2005-2009
Multilingual Institute educating and assisting the Latin and Latin-American community in both ESL and legal immigration
through video, on-line and in-class curriculum
Sales Director, Head Instructor, Spanish to English Translator
Educated Latin Americans to speak the English language. Lead translator/instructor on company DVDs and CDs
Traveled bi-monthly to Monterrey, MX and advised groups of 50-100 members per trip about how to legally
enter the United States; directly responsible for 500+ individuals who legally moved to the U.S. during my 4
years of employment
Awarded honor as first and only American born citizen to ever work for the company
KERNEL SEASON’S, LLC Chicago, IL 2001-2004
First & Largest International popcorn seasoning company in the world
Vice President, Sales and Marketing
Created sales pitch, rebuttals and training manual for never-seen-before product; created a new retail and
grocery category
Grew company from $30K in year one to $1.2M in year two, $ 2.7M in revenue in year three; $5.5M in year four.
Grew exponentially on a yearly basis in both company size and revenues generated becoming industry innovator
and leader; profitable in Q1 of year two.
Broke and closed significant national and international accounts including Wal-Mart, Target, Jenny Craig and
Paramount Pictures
Interviewed, selected and trained 10 sales staff members during 2nd year of employment with no turnover
Implemented Public Relations campaign to National Television Networks; was selected by The Food Network for
company segment on “Unwrapped.” Subsequently, company sales and international recognition boosted
exponentially https://www.youtube.com/watch?v=oR7cMOATfGI
EDUCATION
THE UNIVERSITY OF MICHIGAN Ann Arbor, Michigan 1995-1999
Bachelor of Arts with Distinction in Organizational Studies, GPA: 3.5/4.0