Marketing Sales

Blake Hill

Business Strategist / Sales Professional

Visionary * Business Development * Mobile

Strategist * Drive ROI & Revenue Growth

Results-driven solutions oriented sales, marketing and business development

professional with 15 year record of growth, achievement and success in

highly competitive markets. Help many of the world's largest brands and

agencies to leverage emerging media, mobile marketing strategies and

technologies to acquire, engage and deepen relationships throughout the

customer journey & life cycle. Thrive as individual contributor or hunter

role as well as collaborating with cross functional teams. Demonstrated

ability to articulate and sell cutting edge SaaS software, data drive and

mobile marketing platforms, enterprise solutions and services that enable

marketers to drive revenue growth and loyalty, increase engagement,

segmentation, targeting, personalization and improve overall ROI.

Consistent performer and responder to weekly, monthly, quarterly and annual

sales KPI's and targets.

Areas of Expertise include:

Marketing, Planning, Solution Selling/Mind set Start-up business

Management experience

Prospecting & Business High-impact Presentations CRM/Cloud/SAAS Platforms

Development

Accurately Forecast & Digital Marketing & Mobile Thinking Outside-the-Box

Pipeline Solutions

Experience & Notable Contributions

EXPERIAN MARKETING SERVICES ( New York ( 2013 - January 2015

Mobile Consultant/Account Director

Highly visible consultant position that was tasked with owning client

relationships, revenue goals, and serving as the lead mobile marketing

expert for internal team members. Spanned several Fortune 500 brands in

several industries with multiple mobile and digital initiatives within each

brand/client.

. Cultivated and consulted with a pipeline of sophisticated C-Level and

stakeholders who 'owned' the budget

. Provided autonomous mobile marketing program strategy & account

direction for clients such as: Neiman Marcus,

Men's Wearhouse, PVH brands, DSW Shoes, Rogers Bank and TJ Maxx

. Drove substantial incremental revenue growth in first year cross-

selling additional mobile programs & solutions

. Closed approximately $495K in business against a quota of $275K

during tenure (180% of quota)

. Responsible for contract negotiations on new business and renewals

. Captured client needs & requirements to sell-in the appropriate

mobile solutions

. Demonstrated technical mobile platform knowledge which helped to grow

self-service and API client use

. Independently designed and delivered client ready presentations

ILOOP MOBILE, INC. (DBA ARCHER MOBILE) ( Seattle ( 2011 - September 2013

Strategic Account Director

Provided leadership in mobile strategy and solutions, coordinated with

client account teams, planning groups, creative and technical leaders and

digital producers. Role was one part visionary, one part evangelist, and

one part tactician, leveraging the Archer Mobile platform to enable

marketers, brands and agencies to drive revenue growth and loyalty via

mobile messaging, targeting, personalization, and location based mobile

solutions

Key Duties and Accomplishments:

. Drove large, multi-year business relationships with targeted agency &

channel clients (Experian, Acxiom, Merkle,

TracyLocke, ARC/Leo Burnette )

. Played key role in securing new business and brands like

Gatorade, FedEx, Michaels Craft Stores

. Consulted and interacted with C-Level, partners & stakeholders

. Provided strategy and business development/sales support to strategic

agency partners

. As Mobile Subject Matter Expert (SME), built partnerships and drove

revenue with key accounts and their end clients

. Assisted clients to weave mobile marketing into traditional & digital

media

. Maintained strong awareness of new mobile solutions, service

offerings and technologies as a necessary means to

educate clients of potential opportunities

. Ensured projects met internal time-lines, milestones, budgets and

client overall expectations

ADZ2Mobile, LLC ( Naples, FL ( 2008 - 2011

Mobile Marketing Consultant

Key team member of a mobile marketing up-start consultancy dedicated to

taking complexity and the guesswork out of mobile marketing by helping

clients develop well-articulated mobile marketing programs that provided

real-time engagement, built responsive databases, increased customer touch

points, activated traditional media, increased revenue, loyalty and

maximized ROI. Provided forward-thinking innovation for today's mobile

world.

Key Duties and Accomplishments:

Manage internal & external client expectations in delivering effective

mobile marketing and revenue growth for SMB companies & several well-known

regional brands, including Harley Davidson, Applebee's, Darden Restaurants,

Hooters Restaurants, Blue Martini Lounge/Restaurant

Consulted and collaborated with senior corporate leadership on strategic

mobile and cross channel marketing

nitiatives

Drove agency partnerships wearing many hats -- pre-sales/sales, account and

project management, strategy, execution and delivery

Removed marketing operational costs from business expenses, driving better

marketing ROI

Provided marketing agencies and brands with mobile marketing program

management and integration (Merkle Digital, Omnicron, Zimmerman

Advertising)

Demonstrate knowledge and build relationships with partners/vendors in the

digital marketing space

Consistent performer and responder to daily, weekly and monthly sales KPIs

THE CARLSON GROUP ( Naples, FL ( 2001 to 2008

Real Estate Professional

Achieved multi-million dollar revenue growth with bottom line P&L

responsibilities. Involved in more than 150 real estate transactions as key

member of successful Southwest Florida REALTOR team with more than $45

Million total sales volume. Responsibilities included selling and

marketing residential re-sale and new construction, working with builders

and developers to market condominium conversion projects in Tampa, Orlando

and West Palm Beach

Provided close client attention and tenacious follow up to ensure superior

customer service, built trust and loyalty, helped counsel clients

throughout buying and selling

Prepared contracts, advised on general escrow and title procedures,

designed marketing materials and strategies for lead generation, and

created virtual tours

Leveraged traditional media and integrated marketing channels to maximize

exposure

CANON BUSINESS SYSTEMS ( Burlington, NJ ( 1995 to 2001

Account Executive/Digital Specialist

Began as Marketing Representative charged with new business and overall

development of Canon analog and digital imaging machine grew territory by

110% and consistently achieved greater than $27,000 monthly sales quota.

Promoted to Account Executive, major focus on cross-selling and up-selling

within major account list of top Fortune 500 companies in Tri-State Area

(Pennsylvania, New Jersey and Delaware)

Marketed high-end digital duplicators, digital color equipment, and value

added high-tech solutions

Outperformed quota of $57,000 a month for 24 consecutive months

THE WEIGHTMAN GROUP ADVERTISING ( Philadelphia ( 1989 to 1995

Account Director

Worked up from mailroom to Account Director in just under a year at

national, full-service integrated advertising marketing agency, served

leading regional clients including Campbell's Soup, Subaru, Scott Paper,

TastyKake, Philadelphia Phillies and Philadelphia Eagles. Consistently

provided effective client management with superior creative and account

team execution

Specialized in thinking 'outside-the-box' to uncover 'big ideas' and tap

innate passion for creative work

Fast-paced position leading wide range of client projects, account planning

and client interaction to ensure work fresh, breakthrough, on-time, and on

budget

Collaborated internally with all agency disciplines and departments in

driving execution of account plans and projects

Education

Marketing and Corporate Communications (8 credits shy of BA Degree)

ARCADIA UNIVERSITY Glenside, PA 1996-1998

Associate Degree in Business & Marketing

COMMUNITY COLLEGE OF PHILADELPHIA (CCPA) Philadelphia, PA 1992-1994

Associate Degree in Advertising & Marketing Solutions

ART INSTITUTE OF PHILADELPHIA Philadelphia, PA 1990-1992 [pic]

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