Sales Customer Service

MARILYN BAYMA

****B N. Wolcott Avenue ● Chicago, IL 60657 ● 312-***-**** ● *********@*****.***

www.linkedin.com/in/marilynbayma

SUMMARY

A dynamic and results-driven business development / sales manager professional with extensive experience in strategic

market planning, territory and national accounts management, channel sales strategies, product line development,

customer acquisition, profit and loss responsibilities, and staff recruitment and development. Leverages consumer

product sales experience in a wide variety of industries to seamlessly adapt to new marketplaces. Possesses a proven

track record of directing successful sales teams, consistently increasing revenues and customer satisfaction. Combines

sales management, marketing, and product development expertise to position a business as an industry leader.

INDUSTRIES

Mass Retailers, Regional Discounters, Wholesale Clubs, Home Stores, Department Stores, Furniture Stores, Independent Toy

and Juvenile Stores, Food & Drug, Office Super Stores, Two-Step Distribution, Home Shopping, Sporting Good s, Farm

Stores, and Catalogers.

EXPERIENCE

ADVANTAGE SALES AND MARKETING, Chicago, Illinois

Business Development Manager, Midwest Home Center Hardware Division, 2010-2014

Managed business of Menards, ACE Hardware, True Value Hardware, and Do It Best Hardware. Handled day-to-day

communication between client and retailer. Planned and attended all line reviews and meetings. Created presentations,

prepared pricing and spreadsheets, ordered and set up samples, and met retailers’ and manufacturers’ planned deadlines.

Planned and implemented promotional and marketing information and program for retailers. Planned and implemented

retailers’ dealer shows, including putting together pricing and promotions, reserving space at show, and ordering samples and

show materials. Facilitated problem-solving regarding shipments and order maintenance. Entered pricing and item

specifications data in retailers’ vendor portals for new and existing i tems; entered information, changes, and dates in

manufacturers’ business systems.

• Grew territory sales from $2,000,000 to $6,000,000.

• Dramatically increased SKU count; Energizer Personal Care, High Ridge Brands, and Medtech at Menards. This lead to

increased sales of over $3,000,000 and category penetration.

• Increased advertising presence of Church & Dwight, ACH Foods, and Merck at ACE Hardware, and True Value

Hardware dealer base with lead to increase in market penetration and sales.

• Raised number of manufacturers represented from one to over ten in three -year time frame in territory. Manufacturers

include: ACH Foods, Beacon Power, Caravan Canopies, Church & Dwight, Dial, Energizer Personal Care, High Ridge

Brands, Life Gear, Prestige Brands / Medtech, Merck, and SOLO Cup. This has lead to expanded growth and market

penetration within the retail base.

• Additional retailers include: Sears Holdings Corporation, MC Sports, Gander Mountain, and Dunham’s.

EDONA SALES, Chicago, Illinois

Vice President of Sales, 2008-2010

Presented manufacturers’ product assortments to retailers for new Plan -o-gram (retail accounts included Sears Holdings

Corporation, Meijer, and ShopKo). Handled all day-to-day communication with manufacturers and communicated with

retailers. Scheduled appointments and presented product to retail buyers at trade show s and corporate offices. Provided

pricing, program, specification sheets, and marketing information to retailers. Resear ched, implemented, and set up e-

commerce sales force for SLR. Served as Sales Manager and communicated manufacturers’ objectives, pricing, and program

information to sales force.

• Pioneered new business opportunity for Premier Designs at Sears Holdings Corporation, and Meijer, which resulted in

new initial sales of $350,000 of incremental business. This was accomplished by working with product development

team at Sears Holdings Corporation and implementing the designs with the manufacturer in China.

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• Worked with Powell Sales Manager as well as product development team on bringing new products and trends to Sears

Holdings Corporation and ShopKo.

• Served as consultant to Chintaly and SLR on developing their e -commerce business with mass retailers. Provided

product development, documentation and contracts, .com knowledge, and target account listing to penetrate the

marketplace. Retailers included Target.com, Boscov’s, Ross Stores, and Meijer.com.

STEIN WORLD, Memphis, Tennessee

Vice President of Sales, Alternate Channels and Specialty Accounts, 2006-2008

Grew revenue for alternate channel business of company, with retailers including Sam’s Club, Big Lots, Garden Ridge, Ross

Stores, Target.com, QVC, Boscov’s, Blain Supply, Hanover Fabrics, ACE Hardware, True Value Hardware, Aldi, Tuesday

Morning, and Stein Mart. Managed and led a cross functional team of eight alternate channel independent sales

representatives. Developed products and set pricing and programs offered to retailers. Communicated daily with Memphis

office and China team. Attended and planned retailers’ meetings and put together presentations and pricing. Established

policies for segmentation and market development, and drove sa les integration and product development for alternate channel

market. Represented company at High Point and Las Vegas furniture shows.

• Established policies for segmentation and market development and drove sales integration and product development for

alternate channel market.

• Led a cross-functional team of eight specialty reps with the goals of meeting and exceeding new business development

objectives.

• Worked on product development initiatives with retailers and China office to develop non -catalog product specially

designed for alternate channel customers. This development lead to additional placements at existing accounts and also

provided retail price points not currently available in existing line. The OPP product provided the oppor tunity to open

new accounts - Garden Ridge.

• Developed a drop ship catalog and program to solicit new business for catalogers as well as .com customers. This lead to

business at Target.com and Meijer.com.

• Increased business with nine new accounts including: Target.com, Garden Ridge, Bl ain Supply, ACE Hardware, and

True Value Hardware in excess of $1.5 million. Also increased market penetration in existing alternate channel accounts

that resulted in more business and promotion opportunities.

FOREMOST GROUPS, INC., E. Hanover, New Jersey

Vice President of Sales, Indoor Furniture Division, 2002-2006

Communicated daily with representatives, New Jersey office, and China Office. Worked with retailer’s product development

team to develop new private label products, and communicated ideas and designs with design tea m in China office. Managed

five-person team in New Jersey office, National Sales Manager, and six independent sales representatives. Set up meetings

and line reviews with retailers. Oversaw presentations, pricing, product development, and samples. Set pricing and programs

for retailers; major customers included Walmart, Target, Pottery Barn, Staples, Office Depot, BJ’s, JCPenney, and Linens ‘n

Things.

• Grew the division from $3 to $21 million in a three year period, increased staff to include National Sales Manager,

Account Executives, Product Development Manager and Designer. Leading to a ten-person team.

• Directly managed and collaborated with the Asian design, management, and production teams that resulted in new and

innovative products. Worked closely with Target, Walmart, and Linens ‘n Things internal product development / trend

teams. This lead to being the major ottoman / seating supplier at Target and Walmart.

• Revamped and rolled-out new product development processes and best practices that included initial conceptions, design

and packaging, leading to retail penetration at Walmart, Target, Pottery Barn, and Linen s ‘n Things. Through product

development initiatives Foremost became the leading supplier of bath furniture for Linens ‘n Things and Pottery Barn.

• Worked directly with accounts on branded and in-line furniture to create promotional opportunities that became category

drivers that led to increased sales and penetration. Selected and partnered with Target for front-page product placement

in the two-day holiday circular which resulted in product achieving a 30% increase over forecast.

• Managed the product development time line, forecasted trends, and provided creative product sol utions to meet the needs

of the merchant team.

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MARSHALL ASSOCIATES, Chicago, Illinois

Key Account Executive, 1980-2002

Hired for administrative and customer service position worked way up to key account representative. Selected as company’s

first female to move from customer service position to sales position. Exceeded sales expectations every year and was

selected to join Quota Buster Clubs. Awarded Salesperson of the Year for Midway Sports. Won two Marshall Associates

sales contests.

• Increased sales by $2 million, achieving a 40% increase in sales.

• Broadened account base. Increased manufacturer representations, resulting from strong sales accomplishments.

• Achieved a minimum increase of 20% in sales from 1999 – 2000 earning the “Quota Buster” award for each year.

Continuously recognized by manufacturers for outstanding sales achievements.

• Secured three new Top 100 accounts (Kittles, Steinhafels, and WG&R Furniture) for the Amisco dining program, which

increased business by an estimated $500,000 in annual business and market pene tration.

• New product development was initiated and implemented at Spiegel, which resulted in being the leading manufacturer

for collections in their catalog.

• Major retailers included; Target, ShopKo, Menards, Quill, Spiegel, Carson Pirie Scott, Room & Boa rd, HOM Furniture,

Harlem Furniture, Dayton Hudson, WG&R Furniture, Steinhafels, Kittles, Blain Supply, Mills Fleet Farm, Fingerhut,

United Hardware, and Independent Toy and Juvenile Specialty Retailers.

Education and Professional Development

Western Michigan University – BBA Business and BS Fashion Merchandising

Organizations: National Organization of Professional Women

Applications: MS Office Suite, Word, Power Point, Excel, MS Outlook; Retailers’ Vendor Portals for ACE Hardware, True

Value, Do It Best, and Menards; Siebel System

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