Sales Marketing

Jason Brooks

***** ** **** ******

Kirkland, WA *8033

206-***-**** ***************@*****.***

( Operations ( Systems Implementation

( Customer Service ( Sales

( Marketing ( Quality Assurance

WORK EXPERIENCE

Living Care Lifestyles October 2012 to January 2015

Greater Seattle Area

Regional Vice President of Operations October 2014 to January 2015

Promoted to the role of Regional Vice President of Operations to continue

on Director of Operations responsibilities along with further development

and implementation of Home Office reports and programming.

( Worked with Accounting to develop new reports and metrics for AR, AP,

and expense control systems.

( Implemented new financial metrics to help better interpret financial

data for specific departments.

( Increased Net Operating Income every year.

( Worked on design and new construction of two new memory care

communities in Oregon and Washington.

Director of Operations March 2013 to October 2014

Requested by President and Executive team to become part of the Home

Office team in the Director of Operations role for the then six

IL/AL/Memory Care communities located in four states. Responsible for

overall operations through the direct supervision of all Executive

Directors and collaboration with the Executive Team and their community

counterparts. Additionally responsible for the development and

implementation of reports, policies, procedures, and programing for all

communities. Worked with President and Executive Team to review new

potential acquisitions and new potential building sites.

( Acquired a new property in Hawaii and successfully led the team and

community to onboard and absorb current culture and working systems.

( Worked on a new construction project and opening of community which

achieved positive cash flow after three months of open operations and 100%

occupancy of the 130 units (90 AL and 40 Memory Care)within the first year

of opening.

( Created proformas to help vet the financial viability of potential

new acquisitions and build projects.

( Created and implemented new Policy and Procedures companywide across

all five states in conjunction with the other Executive Team members.

( Created a new Dashboard to help inform myself and the Executive Team

as to how the properties were operation in all primary areas of concern

(revenue, overall expenses, food costs, AR, AP, move-ins, and move-outs).

Sales and Marketing Consultant October 2012 to March 2013

Recruited by the VP of Sales and Marketing to develop and implement Sales

and Marketing reports and programs.

( Developed weekly tracking reports and monthly trend reports for sales

activities.

( Implemented sales reports with Home Office team and Community Teams.

( Created Sales and Marketing programs to effectively reach

professional referral sources.

Emeritus June 2006 to June 2012

Greater Seattle Area

Area Director of Operations February 2011 to June 2012

Promoted to the role of Area Director of Operations over four newly

acquired communities in Western Washington. All four communities are

primarily Assisted Living communities with twenty to forty Memory Care

specific beds. These communities needed to be transitioned to Emeritus

systems and focus has been placed on expense control as well as marketing

and sales system implementation. Oversaw renovation projects at all four

communities totaling $1.4 million dollars.

( Hiring and training new Executive Directors.

Jason Brooks Page 2

( Working with Executive Directors and their Department Head team to

increase EBITDARM.

( Organize and conduct planning meetings and trainings for EDs and

sales and marketing.

( Work with VP team to implement new corporate directives and programs.

Sr. Executive Director - Renton Villa/Evergreen Lodge June 2009 to

February2011

Promoted to the role of Sr. Executive Director over these two primarily

Medicaid pay buildings. These eighty-eight and ninety-eight unit

communities had lower income due to a higher Medicaid population and

needed to control and reduce overall expenses through creative system

implementation and cost controls. These focus communities both had

regulatory issues with the State and needed to be brought into compliance.

Assisted Regional Director of Operations in coaching and training other

Executive Directors within the nine building region.

( Increased EBITDARM by 107% and 88% the first two months in each

building respectively.

( Implemented labor management systems to decrease overtime by 63% over

the first three months.

( Decreased overall expenditures by $25,000+ per month in each

building.

( Worked with Regional team to bring Evergreen Lodge out of stop

placement and into DSHS compliance.

Executive Director - Kirkland Lodge April 2008 to June 2009

Promoted to the role of Executive Director in order to fine tune operation

of this private pay and Medicaid pay building. Responsible for all aspects

of operation to include dining services, assisted living services,

accounts payable and receivable, building maintenance, activities, and

marketing. Recruited and trained a team of department directors to ensure

optimal operational performance. Worked with Resident Care Director to

ensured State compliance with all WACs resulting in a deficiency free

nursing survey.

( Increased EBITDARM year-over-year by 29%.

( Implemented new systems and procedures to improve operational

efficiency.

( Increased revenue through rate increases based off of analysis of

local competition, marketplace, and rates.

Director of Marketing - Kirkland Lodge June 2006 to April 2008

Accepted the role of Marketing Director for this seventy-five unit

assisted living to help them turn public and professional opinion around.

This community was known as a Medicaid facility and needed to realign

their professional referral resources and promote themselves as a strictly

private-pay community. This focus community needed a quick turn in revenue

growth and I was brought on to lead the marketing and sales development

while recruiting strictly private-pay residents.

( Implemented new corporate team approach to marketing to include:

training staff, delegating tasks throughout the department directors, and

applying new data tracking systems.

( Increased building occupancy from 67% to 100% while lowering Medicaid

census by 16%.

( Built relationships with local skilled nursing facilities, assisted

living communities, and hospitals to improve reciprocal referral process.

Overlake Terrace October 2005 to June 2006

Director of Community Relations Redmond, Washington

Recruited by this boutique assisted living company based in Portland,

Oregon, to assist marketing team re-brand its Redmond, Washington,

community. Responsibilities included all aspects of marketing and

admissions; collaborating with the corporate marketing team on new

marketing materials, collaterals and print advertising; forming and

implementing new marketing strategies to build bottom line revenue;

forming relationships with hospital discharge planners and social workers,

independent and assisted living facilities, skilled nursing facilities,

and community organizations to increase referrals.

( Created and implemented a new respite program in conjunction with

Group Health Hospital.

( Increased monthly move-ins by an average of two per month.

( Created and implemented new budget, competitive analysis,

advertising, and business office forms.

( Brought local businesses and organizations into the community to help

in community education, awareness, and exposure.

Life Care of Auburn January 2003 to October 2005

Director of Marketing Auburn, Washington

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Responsible for all aspects of marketing and admissions for a 93 bed

skilled nursing facility. Built relationships with hospitals, independent

and assisted living facilities, and local community resources to maintain

consistent referrals. Managed complex case mix including Medicare,

Medicaid, private insurance and private pay to meet corporate goals.

( Raised census from 85% to 100% in a highly volatile market in the

first month, and maintained occupancy at an average of 95% during first

year. In first nine months of 2005, raised average census to 97%.

( Increased average daily census by eight per month in the first year

resulting in $576,000 increase in annual revenue and met or exceeded sales

goals every month.

( Created and implemented new systems for tracking referral processes,

minimizing discharges to hospitals, and ensuring room readiness.

Trained and supported staff to improve efficiency.

Northwestern Mutual June 2000 to November 2003

Financial Planning Advisor Boise, Idaho

Independent Financial Planning Advisor tasked to help people and small

businesses address all of their insurance and investment needs.

( Worked with individuals and families to determine the best insurance

and investing plan to meet their goals, lifestyle, and current situations.

( Helped business to implement IRA plans, health insurance benefits,

and retirement plans for their employees.

( Worked with seniors and high net worth individuals and families to

protect assets using an array of insurance and legal vehicles.

( Created and implemented business continuation plans for sole

proprietors and partnerships.

( Obtained Health Insurance license along with Series 6 and 63 investment

licenses.

Independent Order of Foresters October 1996 to June 2000

Boise, Idaho

Life Insurance Agent Mentor February 1998 to June 2000

Continued personal production along with mentoring and training new

agents.

( Trained new agents on telephone scripts, daily scheduling, insurance

products and application of products, sales process, and follow-up

marketing.

( Evaluated new agents and gave feedback to General Manager on their

strengths and weaknesses.

( Helped new agents as needed with more complex clients and situations.

Life Insurance Agent October 1996 to February 1998

Helped families meet their life insurance needs through a variety of

products dependent on their specific situations.

( Created a 100% referral based business through reputation and follow-

up marketing.

( Met or exceeded all sales goals to include agent of the month 8

times.

( Obtained Life Insurance license.

AFFILIATIONS

Kirkland Downtown Association - Vice President

Steering Committee Member - Alzheimer's Association of Western and

Central Washington

Board Member - Overlake Senior Services (Senior Housing Fair)

COPS Member - Coordinators of Patient Services

EDUCATION

University of Phoenix, Business (A.A.)

University of Idaho, Actuarial Science

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