Marketing Assistant
Resume:
DEEPA NARAYANAN
Deepa Narayanan
*** **** **** ******, *********, BC V5X 2K9
Mob: 604-***-****: ****************@*****.***
HIGHLIGHTS OF EXPERIENCE
* ***** ** ******** *******nce and 2+ years of marketing experience with proven results
in various roles from Marketing assistant to Product developer in a wide range of
industries, including automobile, consumer goods, and IT industry.
MBA graduate with a passion for improving and promoting companies brand to achieve
profit with high sales and expanding consumer base.
EDUCATION
Master of Business Administration (Major in Marketing) (2012 –
2014)
New York Institute of Technology (AACSB Accredited) Vancouver, BC, Canada
Bachelor of Business Administration (2009 – 2012)
Ethiraj College for Women Chennai, India
EXPERIENCE
BRAND AMBASSADOR – MARKETING COORDINATOR (Oct 2014 - Feb 2015)
IGG CANADA INC. Vancouver, BC, Canada
Researched market trends to drive new product development in the gaming industry.
Performed quantitative market research analysis of brand in several countries including
India, Taiwan, Philippines, Singapore, Malaysia, USA, and Canada.
Organized and facilitated new product testing, and escalated related issues to the software
development team to implement in the product for better user experience.
Promoted product by implementing offline marketing strategies targeting students by
arranging public meet ups, and booth set ups at university.
Planned and executed innovative marketing initiatives to increase user awareness of
brand.
Act as the liaison between the product development team and video production
companies, blogs writers, and t-shirt printers for collecting related marketing materials.
MARKETING CONSULTANT (Jan 2014- April 2014)
BC Aboriginal Tourism Vancouver, BC, Canada
Developed an Internet marketing strategy which included mobile marketing, social media
endorsement and viral video marketing to promote BC tourism.
MARKETING ASSISTANT (Sep 2013- April 2014)
Planet Earth Industries Vancouver, BC, Canada
Implemented marketing strategy for Mushboo Mushrooms in Vancouver restaurants.
Created and maintained a database of restaurant contact list, which were our target
customers, and was responsible for customer relationship management.
DEEPA NARAYANAN
Managed booths at Science World and Simon Fraser University for creating awareness
about oyster Mushrooms and marketing Mushboo Mushroom kits.
GRADUATE STUDENT ASSISTANT (Sep 2013- April 2014)
New York Institute of Technology Vancouver, BC, Canada
Worked in Events & Professional Development for the university relations office and
organized orientation for new NYIT students.
Assist in the development of the strategy, goals and objectives for the student recruitment
that align with the overall university strategy and goals.
Organize social, cultural and professional development activities on campus.
Liaised with career & academic coordinator and main campus staffs in New York, USA.
MARKETING & CRM MANAGER (Dec 2011- August 2012)
SURYA TRADERS INC. Cochin, India
Maintained consistent and detailed follow up via email and phone calls.
Conducted monthly association / agent training and promoted the company.
Developed campaigns for customer on-boarding, engagement, and reactivation.
Communicated effectively with service staff to ensure customer needs are met and
conducted follow up to ensure a very satisfied customer.
Assisted management and fellow employees with the day-to-day operations of the
organization.
BUSINESS INTERN (May 2011- August 2011)
E-Sab India Pvt. Ltd. Chennai, India
Assisted HR during recruitment process and participated as a member of staff recruitment
team.
Participated in special HR projects e.g., job evaluations, orientation of new staff,
employee recognition, exit interviews, employee surveys, and working with and leading
change.
ACADEMIC PROJECTS
SOCIAL FLUENCY PROJECT Vancouver, BC
Developed a marketing plan and a social media web portal solution as part of corporate
challenge.
COMPUTER LITERACY
Knowledge in MS Word, Access, Excel, Power Point and Internet Research
ACADEMIC ACHIEVEMENTS
NYIT Vancouver Scholarship towards MBA studies.
Appointed as campus assistant for three terms in a row.
DEEPA NARAYANAN
Honour Student at NYIT.
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