Manager Sales

RON GOFRON

925-***-**** I ***********@***.***

PERSONAL PROFILE

Results focused Sales Manager with strong track record of success in the Electronic Components industry. Able to

apply diverse background in both Sales Leadership and Global Procurement, as well as principles learned in MBA

program, to drive revenue, profit, and growth. Leverage people leadership skills, operational rigor, and in-depth

understanding of global competitive landscapes to achieve goals.

PROFESSIONAL SUMMARY

Flextar Technologies - Vice President of Operations and Manufacturing

Arrow Technologies - Sales Manager

Coactive Technologies - Director of Sales, North America

Switch Lighting - Director of Operations

Apple - Senior Global Supply Manager

Molex - Sales Account Manager

ITW - New Product Development Specialist

PROFESSIONAL EXPERIENCE

FLEXSTAR TECHNOLOGIES, San Jose, CA 2013 to Present

Flexstar, a $20M company, is an Industry leader in Consumer and Enterprise Storage Testing Equipment (SSDs and

PCIe drives) marketplace.

Vice President of Operations and Manufacturing

Responsible for managing a team of 22 people to execute all activities from the time engineering releases a

Bill of Materials to the shipment of product. Hired to improve a dire situation with schedule and costing.

• Improved customer fulfillment from under 50% on-time to over 95% on-time

• Drove cost reductions of over $1MM by focused reductions and implementation of a “should” cost

process

• Reduction of supply base to two key suppliers for each major commodity, e.g. PCBAs, Cables, etc.

• Optimized material flow and improved both quality by leading a redesign of the manufacturing floor

ARROW ELECTRONICS, Santa Clara, CA 2012 - 2013

Arrow Electronics, a $20B company, is an industry leader in the distribution of electronics components.

Sales Manager

Led a team of 8 people to grow the passive PEMCO market in the Bay Area and Sacramento. Also served as

the acting General Manager, entirely responsible for the $30M P&L for the Bay Market

• Outperformed expectations, exceeded targets by 15% with a brand new team and program

• Hired the entire team of eight strong employees for my team to support the program

• Secured new customers such as Leap Motion, Ousterhout, and S&C Electric

• Q1 2013, while most branches were flat or negative, grew region by 24% in revenue & 17% in gross

profit

COACTIVE TECHNOLOGIES, Home Office in Dublin, CA 2009 – 2012

Coactive Technologies, a $300M company, is a leader in the industry for cell phone keypads and switches.

Director of Sales, North America

Led a team of 5 Key Account managers nationwide and in Asia, handling strategic accounts for CoActive.

Responsible for 4 Key Accounts: Microsoft, Panasonic, SEMC and Nokia. Direct reports managed the

following customer base: Motorola, HP, Dell, Apple, Cisco, and Sun (Oracle).

• Doubled revenue from $5MM in 2009 to more than $12MM by the end of 2010

• Tasked to grow and double the current business in 3 years. Within 5 months, filled the pipeline to

complete the goal

• Secured the largest active opportunity for C&K at $15MM at Microsoft

• Traveled to each of my sales people’s territory once a quarter to review accounts and make customer

calls

SWITICH LIGHTING (AKA – SUPERBULBS), Redwood City, CA 2008 – 2009

Venture Capital funded startup company. Developing one of the world’s first completely green LED light bulbs.

Director, Operations (Consulting)

• Reduced the entire Bill of Materials from over $200 per bulb to under $30

• Responsible for all contract manufacturing activities and relationships

• Reported to the Superbulbs management and board of directors providing operations status

APPLE INC., Cupertino, CA 2005 – 2008

Senior Global Supply Manager 2005 – 2008

Managed a staff of 7 people and a product portfolio of $530MM. Group managed connectors, cables, flex

circuits, antennas, powercords and external cables for all of the Macintosh product family.

• Saved Apple approx $46MM per year on the Magsafe Power Cable through a major cost reduction

effort

• Reduced supply base from 31 to 12 suppliers providing more leverage to Apple

• Negotiated tooling, piece part pricing, and liabilities for all commodities resulted in saving over $20MM

• Traveled to Asia regularly to support major ramps for all Mac Products – 18 months total spent in

China, Japan, and Taiwan

MOLEX, INC., Lisle, IL & San Francisco, CA 1994 – 2005

Molex, a $3B company, is the second largest manufacturer of electronic connectors and supporting products.

Sales Account Manager

• Apple from $22.7MM to $28.3MM within an 18 month period

• Increased sales for all other customers $2.1MM FY04 to FY05 for a total territory of $5.6MM

• Foundry: from $25K to $5MM per year in 18 months

• Iridex – Grew by $4MM per year from $0 of sales history by capturing the disposal fiber optic business

ILLINOIS TOOL WORKS, Paslode Division, Lincolnshire, IL

New Product Development Specialist 1990 – 1994

• Responsible to define the all major product specifications for engineering to develop new Framing

Nailer through site interviews, mailers and test markets

• Managed ramp of the new Framing Nailer from inception to full production release

EDUCATION

MBA, Emphasis: Project Management and Marketing Research, Southern Illinois University, Carbondale, IL

BS, Marketing, Southern Illinois University, Carbondale, IL

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