Manager Product Development

ANNA CHARISSE ROJAS TALAN

Unit *I #*** Molave Street +639**-*******

Project 3, Quezon City, Philippines 1100 **************@*****.***

JOB OBJECTIVE

Seeking a position at a company where I can maximize my buying and merchandising management skills and promote professional growth.

QUALIFICATIONS SUMMARY

Results-focused, progress-driven retail professional with an extensive 10-year experience in design, buying, merchandise planning and marketing strategies.

PROFESSIONAL EXPERIENCE

Golden ABC, Inc.

Product Manager for Penshoppe

(January 2012 – Present)

Work Description:

Responsible for spearheading the planning and merchandising functions of the ladies’ bottoms division of Penshoppe, by directing a team in assortment planning, creative design, buying and inventory allocation.

Supervision of all aspects in the planning and development of new products for specific merchandise platforms to deliver to stores with a six-month lead time.

Identification of global fashion trends and adapting these to the local, Asian and Middle East markets.

Management of purchasing plans in accordance with the upcoming seasons’ strategies.

Demonstrate analytical skills in the retailing and sell-thru of styles based on sales movement and immediate market demand, and plan exit strategy.

Accountable for pricing, sales, promotions, GM% and stock levels.

Instruct and supervise personnel to meet established production requirements of merchandise flow through the distribution center.

Direct visual merchandising and marketing efforts for a number of product categories.

Organization of materials and merchandise to showcase during the Philippine Fashion Week and seasonal campaigns.

Golden ABC, Inc.

Senior Buyer for Penshoppe, Oxygen, ForMe, Memo and Regatta

(February 2008 – December 2011)

Work Description:

Spearheaded the product development and implementation of seasonal ranges, ensuring that deadlines are met in bringing selected products to the market.

Conducted price negotiations with local and overseas vendors and suppliers to achieve the lowest cost of goods possible for optimal gross profit margins.

Monitored and measured key deliverables on assigned product category such as cycle time, fill-rate, on-time rating, quality rating and buying cost of goods.

Responsible for delivering the sourcing requirements of assigned merchandising unit or product category.

Responsible for the creation and monitoring of purchase orders and other related documents in the enterprise software SAP.

Worked with cross functional partners in the supply chain arm of the organization.

Managed suppliers and functioned as process champion, ensuring that all buying processes are aligned with the organization’s policies and standards.

Lyncor, Inc.

Senior Designer and Buyer for Bayo and Kids of Bayo

(February 2006 – January 2008)

Work Description:

Responsible for the creation of each season’s design collection.

Conducted seasonal trend and market research to analyze and address the needs of the target market.

Spearheaded the product development and implementation of seasonal ranges, ensuring that deadlines are met in bringing selected products to the market.

Conducted price negotiations with local and overseas vendors and suppliers to achieve the lowest cost of goods possible for optimal gross profit margins.

Responsible for the creation and monitoring of purchase orders and other related documents in the enterprise software Retail Pro.

Golden ABC, Inc.

Junior Designer for ForMe

(August 2004 – February 2006)

Work Description:

Responsible for the creation of each season’s mood board and design collection.

Responsible for the creation and maintenance of specification sheets of all designs.

Spearheaded the product development and implementation of seasonal collections.

Worked with cross functional partners in staging photo shoots for seasonal marketing campaigns.

SKILLS

Business development and product management.

Buying, pricing, marketing, selling, and distributing goods.

Creative design, basic knowledge of patternmaking and garment construction, and vendor management.

Excellent multi-tasking and people skills.

Fluent in English and Filipino. Studied basic Mandarin.

Proficient in MS Office, Marcomedia Freehand, Adobe Photoshop, Retail Pro and SAP.

EDUCATIONAL BACKGROUND

University of the Philippines

Bachelor of Science, Clothing Technology (April 2004)

PERSONAL DETAILS

Married. Female.

Filipino.

Born on December 29, 1983.

Reference available upon request.

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