Marketing Management
Resume:
Kishore M. Daswani
**J Eton Baypark Condominium, Ermita, Manila, Philippines
Phone: +639********* Email: ***********@*****.***
Summary
I was once asked what my strengths were, I stated: willingness to take on new challenges, adaptability, and capacity
to self-learn. These 3 statements innately captures my professional spirit. I have worked across industries and
countries, I always look for a new challenge, something that will push me further and allow me to grow and succeed.
I’m ambitious and have an entrepreneurial streak that I bring to the table, I take complete ownership of
responsibilities and roles and thrive in a situation where the organization allows me to express myself rather than
stifle. I work well with the senior management of an organization and am equally adept at training and developing
my team. My professional goal is to be successful in running an organization and drive it to great heights as the
senior management of that business, or a head of a business unit.
Experience
Marketing and Product Development Manager at Magsaysay Maritime Corporation
May 2014 - Present
MARKETING MANAGEMENT
Established Marketing best practices through institution of various tools and processes for efficient activity
implementation
Create and implement Marketing Strategy including Digital and Direct Marketing campaigns specific
Marketing Plans and corresponding Budgets
Heads the Strategic Marketing Department for Magsaysay Maritime Corporation and supports Marketing
Initiatives of various companies under Magsaysay People Resources Corporation:
o Traditional & Digital Marketing
o PR and Events Marketing
o ATL & BTL
o Marketing Design
o Marketing Research
o Branding
o Product Management and Development
o Lead Generation
Build metrics to manage and track various activities to maximize marketing initiatives
Handles B2B and B2C marketing across industries including:
o International recruitment
o Maritime
o Education
BRAND DEVELOPMENT
Nominated and acquired accolades from various industry bodies including:
o Bagong Bayani Awards (Outstanding Employee)
o Seatrade Asia (Corporate Social Responsibility)
o Lloyd's List Global (Training)
o Intel - Asian Institute of Management Corporate Responsibility Award
o Timonel Award (Maritime Achievement)
Plan various activities in relation to design of various collateral such as:
o Business Proposals
o Website
o Brochures
o Fliers
Marketing Campaigns
o
Videos
o
Corporate
Product
o Print Ads
o Press Kits
o Corporate Presentations
Manage a team of communication specialists in developing various Marketing related content such as:
o Press Kits
o Statements and Speeches
o Fliers
o Print Articles
PRODUCT MANAGEMENT
Works hand in hand with IT and business process owners in the development and enhancement of online
services to seafarers:
o Online self-service for crew
o Online job recruitment and sourcing portal
o Departmental process improvement
o Mobile application for crew
o Learning Management Platform
Create a roadmap in coordination with business and technical teams in enhancing the current digital
products of Magsaysay
Suggests new products and services for expansion of current product line offering
o Outsourced services
o Online assessments
DIGITAL MARKETING
Responsible for defining SEO/SEM strategies across various regions including:
o North America
o Asia Pacific
o Middle East
o Europe
Makes use of various social media channels to distribute information and attract potential customers like:
o Facebook
o LinkedIn
o Twitter
o Instagram
o Social Bookmarking
BUSINESS DEVELOPMENT and LEAD GENERATION
Run various lead generation marketing campaigns ensuring an optimal cost ratio between leads generated
and opportunity conversion including:
o Events
o E-mail
o Online
Paid
Organic
Coordinates with various vendors and agencies to partner and bundle offerings for the market
Meets with existing clients and upsells new service offerings
Negotiate with existing vendors on the acquisition of new assets for information distribution
PR & EVENTS MARKETING
Organized and participated in various events including:
o Maritime HR & Crew Development (Singapore)
o Posidonia (Greece)
o Safety4Sea Forum (Greece)
o Asia-Pacific Manning Conference (Philippines)
Arrange press conferences with members of the media during event launches
Coordinates with members of the press regarding interviews with senior management in Magsaysay
Plans, organizes and executes various events across Philippines and Internationally
Manager - Marketing at Drishti Soft Solutions
September 2011 - January 2014
MARKETING MANAGEMENT
Established Marketing best practices through institution of various tools and processes for efficient activity
implementation
Create and implement Marketing Strategy including Digital and Direct Marketing campaigns specific
Marketing Plans and corresponding Budgets
Heads the Marketing team comprising of 15 subordinates across various activities including:
o Traditional & Digital Marketing
o PR and Events Marketing
o ATL & BTL
o Marketing Design
o Marketing Research
o Branding
o Corporate Communications
o Product Management and Development
o Lead Generation
Build metrics to manage and track various activities to maximize marketing initiatives
DIGITAL MARKETING
Responsible for defining SEO/SEM strategies including Organic and Paid Traffic across various regions
including:
o North America
o SAARC
o Asia Pacific
o Middle East
o Africa
Makes use of various social communication channels to distribute information and attract potential
customers like:
o Facebook
o LinkedIn
o Twitter
o Social Bookmarking
Holds online Webinars in association with partners in industry
BUSINESS DEVELOPMENT and LEAD GENERATION
Run various lead generation marketing campaigns ensuring an optimal cost ratio between leads generated
and opportunity conversion including:
o Events
o E-mail & telemarketing campaigns
o Online
Paid
Organic
Coordinates with various vendors and agencies to ramp up marketing activities related to brand building
and lead generation
PR & EVENTS MARKETING
Organized and participated in various events including:
o Next Gen Voice for your Business (India)
o ICCCE (CCAP -Philippines)
o Interop (India)
o Convergence (India)
o Insights (Middle East)
o ICCA (Indonesia)
o Internet Retail & Expo (India)
o Franchise India eRetail Awards (India)
o NASSCOM Webinar (India)
BRAND DEVELOPMENT
Responsible for increasing awareness of the Corporate and Product brand through coordination wi th
accreditation bodies, award recognition and engagement with customers and other third parties
Engaged with various thought leaders to spread news and create buzz about company and product :
o Examiner
o TMC
Plan various activities in relation to Corporate Design including various collateral such as:
o Business Proposals
o Website
o Brochures
o Fliers
o Marketing Campaigns
o Videos
Corporate
Product
Viral
o Print Ads
o Case Studies
o Press Releases
o Corporate Presentations
Manage a team of communication specialists in developing various Marketing related content such as:
o Blogs
o Press Releases
o Case Studies
o Fliers
o Print Articles
o Whitepapers
Nominated and acquired various accolades from industry bodies including:
o Insights
o Stevie
o Red Herring
o Deloitte
o TMC
PRODUCT MANAGEMENT
Product Manager of flagship product Ameyo Communication Suite
Responsible for the rapid deployment of updated version (3.0) and various product enhancements including
analytics, online chat, social media and better UI design
Conduct different marketing studies related to customer and industry segmentation and pricing related to
packaging and branding of Ameyo Solution
Plan and design developments in the product with engagement of Research and Development team leading
to implementation of innovative features and capabilities specific to client processes
Responsible for every stage in development process with coordination from both business and technical
teams:
o Requirement mapping
o Design
o Implementation
o Testing
o Deployment
Acts as an architect in mapping and planning developments in company information management system
for business automations across all departments in conjunction with business and technical teams
Engage with Research and Development team in designing and implementing activity and reporting
dashboards according to specific departmental processes and KPI's
Product Manager at WheeBOX
February 2011 - July 2011
PRODUCT MANAGEMENT
Responsible for product design and development of WHEEBOX E-learning solution through extensive
market research of feature requirements, pricing and user experience.
Translate customer requirements of product into concrete product through coordination with technical team
and management from design to implementation
BUSINESS DEVELOPMENT and LEAD GENERATION
Identify target markets for product including:
o Educational institutions
o Coaching centers
o NGOs
Develop a partnership network to distribute e-learning solution across India and Africa
In charge of client acquisition and key account relationship management
Logistics Analyst at Barilla
May 2009 - October 2009
PROPOSAL WRITING
Developed a winning proposal on product portfolio restructuring, that included analysis on delivered SKU,
cost of repackaging and cost of distribution resulting in cost savings of related activities for Italian, French
and German markets
DATA ANALYSIS
Create a template for efficacy analysis of promotional activities based on distribution activities for Spanish
market
Analyze transportation costs and KPI’s leading to a successful renegotiation of contracted rates of delivery
routes with external logistics provider for Italian market
CHANGE MANAGEMENT
Member of change management team in automating processes of French subsidiary:
o Customer service
o Logistics
o Warehousing
Education
Università Commerciale 'Luigi Bocconi'
ISEP, ERASMUS, 2008 - 2008
Activities and Societies:
Member of AIESEC
Member of Greenlight For Business
Asian Institute of Management
Master, Business Administration Major in Marketing, 2007 - 2008
Activities and Societies:
Member of Student Constitution Convention
University of Asia and the Pacific
Bachelor of Science, Entrepreneurial Management, 2001 - 2006
Activities and Societies:
President of Entrepreneurial Management Student Executive Board
President of Asia Pacific Association for Student Exchange
Member of Student Constitution Convention
Honors and Awards
Drishti-Soft Solutions Excellence Award 2012
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