Sales Marketing

Georgios Damigos

*** ***** ****** ? Foster City, CA 94404

Cell 415-***-**** ? **************@*****.***

Global Digital Marketing Executive

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Global SEO ? 60 Domains / 25 Languages ? URL and Domain Governance ? SEM

Expert

Traffic Generation Strategies ? On Page and Technical Optimization ? People

& Vendor Management

Top-level global sales and marketing executive who has worked extensively

in Japan, Spain, Greece, Belgium, the UK, and the US. Fully devoted to

digital marketing. Improves Organic traffic, revenues, market share, and

brand exposure by leveraging editorial and technical teams, driving

initiatives to ensure enhanced equity and authority to corporate web

properties. Intensely loyal and dedicated first and foremost to achieving

and exceeding corporate goals and objectives. Communicates and collaborates

effectively with senior leadership, suppliers, customers and all internal

and external stakeholders.

Employs a balanced management style that concentrates on business and

personal improvement and change, building strong and highly motivated teams

focused on achieving corporate and personal goals. Ensures sustainable

revenue and profitability in the most challenging, complex and competitive

environments. Additional competencies include:

? Managing Virtual Teams ? Six Sigma

Champion

? Budgeting & Forecasting ? New Product

Branding & Launch

? Project Management & Implementation ? People

Development

Career Synopsis

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Sony Corporation, Various Global Locations

Worldwide entertainment/electronics giant, Fortune 105

Director, Head of Global Web Traffic Generation, San Francisco, CA (2013-

Present)

Key member of global web marketing and user experience team that develops,

launches and operates the global marketing website.

Search evangelist, change agent and the driving force behind digital

marketing. Handles lead generation of sustainable and cost efficient

traffic in 60 countries. Handles URL and domain governance and management.

Leads and manages all search related activities. Designs, develops and

deploys the global search organization. Handles $3 million budget and day

to day KPI management.

. Entrusted with URL and Domain Governance and Management.

. Designed and led the development of global processes for search elements

to seamlessly be integrated in the content.

. Designed and led the development of SEO Analytics framework.

. Leads the selection process and appointment for the Global Search Agency.

Leading and managing all Search related activities.

. A key member of the Global Web Transformation Project Team as Search Work

Stream Team Lead.

. Hands-On experience on SEO related Tools (Brightedge, Active Standards,

Google Analytics, Adobe Marketing Cloud).

. Content Marketing / Blogger Oureach / Infographics / Link Building.

. PDCA cycle based on fact based / real-time decision making resulting from

Sony's SEO Analytics framework.

General Manager, Head of Premium Services & Business Development, Sony

Europe, Brussels, BEL (2008-2013)

Reporting to The European Vice President for Customer Satisfaction, led and

directed a team of 20 across the region responsible for the creation, sales

and marketing of Premium Services.

. Translated consumer needs to business opportunity, generating a new

stream of revenue and profit for Sony Europe, creating a fee-based after-

sales service. Generated E10 million in revenue with a 23% operating

profit. Built a customer base of approximately 1 million satisfied

customers within 3 years (NPS 74 points).

. Developed a new business model for Sony Europe by creating fee based

services. Developed new distribution channels, outside the traditional

retail channels.

. Supported SEU during restructuring by creating new job opportunities for

staff at risk.

. Improved margin to 50% supporting the bottom line of 350 Sony stores and

centers. Increased the returning customer ratio to the stores.

. Led and coordinated voice of customer program for net promoter, doubling

resolution speed through enhanced customer feedback.

GM - Head of Brand Activation, Sony Consumer Marketing Europe, Weybridge,

UK (2008-2013)

Top change manager, harmonizing training processes and platforms in 10

European organizations operating in 49 countries. Designed the European

training architecture for store floor staff (salesmen, promoters) and led

the design improvements of point of sales (POS) solutions to facilitate the

interaction of consumers with Sony's products as Pan-European multi-

linguistic tools.

GM - Head of Business Planning and Product Marketing Television Marketing

Europe in Weybridge UK (2004-2008)

Key leadership team member managing the technology transition from CRT to

flat panel technologies. Led the product marketing and business planning

teams during the introduction and growth of the flat TV category in Europe.

A key member of the project team that developed and launched the BRAVIA

brand in Europe.

. Entrusted with an SGA budget of over E2.0 million, and a MARCOM budget in

excess of E140 million.

. Introduced feature based competition benchmarking bolstering gross margin

by 5%.

. Developed new Hotel TV business, attaining a 12% market share.

. Increased flat panel business tenfold by over 8 million units, garnering

an 18% market share.

. Saved E5 million per year by minimizing stock protection to retail

dealers.

GM - Head of Branded Optical Storage Division & Brussels Operations Project

Office, Sony Information Technology Europe, Brussels, BEL (2003-2004)

Introduced the Branded Optical Business in Europe and created an additional

stream of revenue for Sony Europe and the retail network.

. Generated E2 million by developing the branded optical division in the

European consumer market congruent with the mission to expand the optical

storage business from B2B to B2C.

GM - Divisional Head for Display Marketing & IT E. Europe Sales, Sony

Communication Display Systems, Brussels, BEL (2002-2003)

Reporting to the Director of CDE, led a team of 21 responsible for Product

Management, Country, Management, Market Research, MARCOM and Business

Planning. Drove the Pan-European marketing division for computer displays

and the IT-related Eastern European sales division for IT products. Managed

the technology change between CRT and Flat Panel technology and the change

of business model from manufacturing to outsourcing of the display panel.

. Generated more than E200 million in sales.

. Marshaled the transition from CRT to LCD achieving a 21% SGA reduction.

Senior Manager - Computer Displays Brand Marketing & Business Development,

Brussels, BEL (1999-2002)

Led marketing and business development for computer display products

throughout Europe. Developed the B2B business for branded displays by

leveraging the business opportunity presented by the millennium bug.

. Contributed E10 million operating profit in computer displays, achieving

new highs in both sales and profit.

. Developed an online bidding tool for B2B that added 20% in incremental

business.

Manager of Mobile Electronics & Information Products, Sony Hellas Car Audio

Products, Athens, GRC 1996-1999

Handled sales and marketing of car audio and mobile phones nationwide.

Managed business transfer of mobile phone business from Sony to Sony

Ericcson upon establishment of joint venture.

. Captured new revenues for Sony and its car audio installer network by

creating new, fee based revenue stream; and rebalanced distribution

channels through entrance of European retail chains into the Greek

market.

. Drove market share to 60% in car audio market with 7% pre-tax net income.

Early career in sales and account management in Athens, GRC

Education & Training

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Boston University, Boston, MA

Master of Science degree in Business Administration

The American College of Greece, Deree College, Agia Paraskevi, GRC

Bachelor of Science degree in Business Administration

Languages, and Certifications

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Languages: Native Greek Speaker, Fluent in English, Conversational in

Italian

Greek Marketing Association (EEDE): Former Member

IMD Sony: Developing Potential

Sony 6 Sigma: Champion Level Certification

Sony Corp.: Senior Leadership Program

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