Marketing Manager

Michael Chin

954-***-**** / ************@***.***

QUALIFICATION SUMMARY

. Diverse background including marketing, graphics design, training and

education and project management.

. Marketing plan generation and execution in support of company growth

and positive Return on Investment (ROI).

. Media / Advertising plan management with successful plan development,

execution, and implementations.

. Successful marketing of contracted services to physicians,

administrators and supporting clinical staff; in addition to managing

key accounts.

. Budget forecasting and management of marketing budget and spend.

. Successful collaboration with internal business teams, vendors and key

partners to meet business objectives.

. Effective in organizing people, tools, equipment and other resources,

orchestrating multiple activities to accomplish targeted results.

. Continuous Quality Improvement (CQI) processes and methodologies.

. Proficient in MS Office Suite, MS Project, and Adobe Creative Suite.

PROFESSIONAL EXPERIENCE

Wimbledon Health Partners, Boca Raton, FL November

2014- February 2015

Marketing Communications Manager

. Strategic marketing plan development and implementation.

. Developed and streamlined collaterals, support documentation and policy &

procedures for the organization.

. Managed and implemented the creation/production of marketing

communications.

. Developed and maintained brand guidelines.

. Managed the organizations e-communications and strategy, including social

media, email marketing and website content and updates.

DaVita Labs, Fort Lauderdale, FL December 1995

- May 2014

Marketing Manager

. Developed/executed strategic and annual tactical marketing plan that

supports the company's vision/mission and overall strategies.

. Created, developed, and managed marketing tactics to support short/long-

term strategies.

. Managed advertising/media plan and promotional activities for the company

using a balanced multi-media mix.

. Managed the creative process for content and designs in the development

of marketing campaigns and promotional materials.

. Managed website development and maintenance in addition to coordinating

efforts to ensure website optimization utilizing SEO and Google

Analytics.

. Collaborated with internal departments to develop and implement marketing

activities for the organization.

. Maintained/gathered competitive intelligence to track and measure market

research activities.

Project Manager (PM), Training & Education

. Managed all projects utilizing PM skills and methodologies, ensuring that

forecasted deliverables are met.

. Created and maintain project plans for department projects.

. Collected, monitored, and analyzed data for metric tracking purposes.

. Created training materials and assisted in training sessions.

Marketing Supervisor

. Created marketing strategic plans for current and new business lines,

setting department priorities, tracking competitor information, budget

forecasting/development and employee hiring.

. Executed marketing plan to ensure the development process was followed,

documented and validated.

. Developed and maintained department metrics used to force rank employees

to determine bonus distributions.

. Conducted employee Professional Development Reviews (PDR's).

. Accountable for maintaining department costs within budgetary limits and

documenting variances as required.

. Identified marketing demands and needs for company and developed

solutions.

. Managing staff and fostered an empowered teamwork environment.

. Monitored department day-to-day operations ensuring that all projects and

assignments remained on track.

. Maintained training and sales collateral development process utilizing

graphics skills.

. Developed department Policy and Procedures as required; consistently

monitored to ensure compliance.

. Managed company mandated project utilizing project management skills and

methodologies.

. Accountable for organizing and coordinating all trade show related

activities, including maintaining the trade show booth, maintaining the

annual master listing, ensuring payments are made timely and monitoring

all trade booth shipping activities.

. Collaborated with T&E to effectively communicate company news and updates

to customers and field personnel; ensured materials were created and

deployed timely.

. Supervised multimedia staff and daily activities to ensure projects and

timelines were within the project scope.

. Consistently monitored internal website to ensure accurate and current

information at all times.

. Supported field operations and training team's fulfillment needs.

Marketing Coordinator

. Assisted in developing and implementing marketing plan and initiatives.

. Designed newsletter, brochures, pamphlets, business cards, and collateral

print materials.

. Collaborated in copywriting and with the coordination of all other

marketing and communication activities.

. Coordinated the rollout of new projects, products, services and

educational/training materials.

. Selected company promotional items and maintained proper inventory

levels.

. Coordinated activities for department onsite meetings and presentations.

. Assisted Marketing Manager in creating company Request for Proposals

(RFP's) for potential customers.

. Managed vendor relationships.

Technical Documentation Specialist

. Created documents used in clinic environment for training purposes,

including placards, quick reference guides and company division

newsletter.

. Implemented documentation procedures from receipt of contract to the

completion of training of new clinics.

Marketing Analyst /Educational Trainer

. Trained clinical staff on laboratory systems and procedures. Account

management. Extensive traveling.

Providers Medical Billing Service, Boca Raton, FL June

1995 - October 1995

Account Receivable Processor

. Conducted investigation and posting of payments received from

insurance companies.

Corvel Corporation, Coral Springs, FL

November 1994 - May 1995

Medical Claims Analyst

. Reviewed medical bills per Florida Workers' Compensation fee schedule and

Usual and Customary rules.

. Recommendations made through familiarity with CPT/ICD 9 codes and billing

procedures.

Continental Loss Adjusting, Inc., Fort Lauderdale, FL

January 1992 - June 1994

Associate Adjuster Trainee / Claims Processor II

. Conducted basic investigation of Workers' Compensation loss-time claims

through contact with insurers, claimants, other carriers, attorneys, and

medical providers.

. Obtained documentation necessary to support all claims in accordance with

state regulations and company policies to determine compensability,

establishing monetary reserves, and negotiating settlement of claims.

. Provided claims services to policyholders and claimants to determine

the carrier's liability.

. Established claims, monitored medical treatment and determined plan of

action.

EDUCATION

BACHELOR OF SCIENCE - FLORIDA STATE UNIVERSITY, Tallahassee, FL

Marketing/Multinational Business / Minor: Advertising

DIPLOMA - ART INSTITUTE, Fort Lauderdale, FL

Graphic and Desktop Design

PROJECT MANAGEMENT CERTIFICATE - MARTIN TRAINING ASSOCIATES

Essentials Skills For Management Projects

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