Sales Manager

SATYA VIR YADAV

Mobile: +91-992******* / E-Mail: ********.*****@*****.***

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In pursuit of career enhancing opportunities in the field of:

Marketing Communications Brand Management Business

Development

AN OVERVIEW

< An astute professional with 9 years of extensive experience in Marketing

(7 yrs) & Sales/business development (2 yrs). Currently working with

DePuy Synthes (companies of J&J) - in Spine division, Mumbai as Are

Business Manager (Regional Manager) for West.

< A performance driven professional with skills in managing brands through

product life cycle management, bringing innovative ideas, developing

sales forecasts and product pricing, and successful exposure of launching

new products at the marketplace.

< Proficient in exploring and developing new business markets, establishing

& managing channel network, accelerating growth & achieving desired sales

goals. An effective communicator with good inter-personal skills,

presentation and negotiation skills and abilities in forging business

partnerships with clients and achieving quality service norms.

< Gained sound working exposure across various segments by being associated

with leading Pharmaceutical companies like Cipla (Gynaec & Ortho), BSN

Medical (Ortho, Woundcare & Phlebology) & Emcure (Diabetic, Cardiac &

Nutraceutical).

ORGANISATIONAL SCAN

Since June'11: Johnson & Johnson (DePuy Synthes) in Spine Division

Growth Path

June'11 - Mar'14: Product Manager in Spine Div.

Mar'14 - Till now: ABM (Regional Manager) - West in Spine

Div.

Accountabilities as ABM (Regional Manager) - West:

< Strategic planning & Business development in West.

< Developing new customers, new markets.

< Converting competitor's product & increasing market share.

< Taking part in tender negotiations & solving issues.

< Ensuring high level of service commitment with customers.

< Team management to ensuring agility, positive thoughts & confidence among

team members.

< Develop better sales strategies to achieve the defined sales target.

Significant Highlights:

< Handling team of 2 Account Managers & 3 CSRs.

< 110% achievement in 2014.

< Formulating long term/short term strategic plans, annual budgeting and

plans to enhance sales, conducting marketing operations thereby achieving

increased sales growth.

< Driving sales initiatives & achieving desired targets with overall

responsibility of ROI and exploring marketing

avenues to build customer preference and drive volumes.

< Significantly contributed in:

< Streamlining the sets placement to get maximum productivity.

Accountabilities as Product Manager:

< Conceptualizing, devising & implementing business plans/ market

strategies for existing & new products within the assigned portfolio.

< Identifying the opportunities for sales growth of such products.

< Ensure fastest time to the market for the new products.

< Getting products registered in India and execute product launch for new

products in the assigned portfolio.

< Gather market intelligence about competitors and other supplementing

products and developing business actions to counter the same.

< Liaise with Synthes Asia Pacific and other global offices with regard to

- New product launch - Product performance - Surgeons' feedback on

various products in the portfolio.

< Organizing academic events and other market activities in relation to the

assigned product portfolio.

< Train field staff on the new products, concepts and recent advancements.

< Maintaining relationship with key surgeons and leading opinion leaders.

< Handle queries regarding technical aspect of the products and/ or the

surgeon's applications and the same from surgeons, sales people, dealers

etc.

< Taking part in Key conferences which impact business & performing

constant market research & analysis for further business enhancement,

effective segmentation & countering competition.

< Leading, mentoring & monitoring the performance of team members on new

products.

< Extending support to the Sales team by imparting training & handling

queries regarding technical aspects to develop better sales strategies to

achieve the defined sales target.

< Interfacing with different departments to optimize implementation.

< Participate in international meeting and training programs and share

ideas and information with colleagues and peers worldwide.

Significant Highlights:

< Handling the top contributing brand (25%) of the division and my

portfolio (TL) contributes 65% to BU sales.

< Demonstrated excellence in launching & managing new brands:

< Launched Pedicle Screw brand from the MPE stage and the brand is

now top 10 contributor to BU with in six months of its launch. And

currently is the 2nd biggest contributor to the BU sales.

< Over achieved my NPI budget for 2013.

< Significantly contributed in:

< Streamlining the sets placement to get maximum productivity.

< Devising & successful implementation of workshops and scientific

programs for customer engagement.

< Identified & suggested the gaps in the portfolio - some of them are

launched and others were under consideration.

Jan'10 - Jun'11: Emcure pharmaceuticals - with Diabeto-Cardio div. as

Product Manager

Accountabilities:

< Managed portfolio of Diabetic, Cardiac & Nutritional brands.

< Analysis of the Market through ORG and internal data.

< Regular field work with Team Members.

< Involved in:

< Preparing key messages, and setting pricing strategy and defining

the detailed plans for promotional activities & campaigns

< Imparting training to Field Force & coordinating with Medical,

Legal, Production, distribution & Finance Departments to optimize

the implementation to achieve the defined sales target.

Significant Highlights:

< Launched Diabetic division & Brands.

< Launched & was managing Project DiSHAA (CSR activity)

< Launched & was managing regular up-gradation of website www.diabetes-

knowhow.com

< All other functions of Product Management. (Below Mentioned)

< Also taking care of other Divisional activities like Training.

< Conceptualised, Devised & implement packaging of Vitalem range in market

place.

Sept'08 - Dec'09: BSN Medical Pvt. Ltd. - as Product Manager

Accountabilities:

< Managed portfolio of Surgical consumable products for Ortho, Wound care &

Phlebology segment.

< Regular field work with Team Members.

< Involved in:

< Setting pricing strategy and defining the detailed plans for

promotional activities & campaigns

< Imparting training to Field Force & coordinating with Global

marketing team (Based in Germany), Production, distribution &

Finance Departments to optimize the implementation to achieve the

defined sales target.

Significant Highlights:

< Launched some very innovative and patented products.

< Initiated a clinical trial/PMS for Cutimed Sorbact in Woundcare range.

< Devised a very innovative promotional plan for a Phlebology brand - It is

appreciated by the Top Management and generated good sales.

< Acknowledged for meeting & beating deadlines while single handedly

managing operational responsibilities of IOACON'09 @ Bhubaneswar.

Dec'06 - Aug'08: Cipla - in Sales & Marketing

Growth Path

May'07 - Aug'08: Product Management Team

Dec'06 - May'07: Management Trainee (sales)

Accountabilities:

< Managed Gynaec & Ortho brands

< Analysis of the Market through ORG and internal data.

< Regular field work with Team Members.

< Involved in:

< Preparing key messages, and setting pricing strategy and defining

the detailed plans for promotional activities & campaigns

< Imparting training to Field Force & coordinating with Medical,

Legal, Production, distribution & Finance Departments to optimize

the implementation to achieve the defined sales target

Significant Highlights:

< Successful re-launch of Ginette35.

< Launched Divisional website www.achieversway.com for our team and handled

Admin part of it.

PRECEDING ASSIGNMENTS

< Jun'04 - Apr'05 with ICICI Prudential,Panipat as Insurance executive

EDUCATION & CREDENTIALS

< MBA (Marketing & International Business) from SIMIR, Pune in 2005 -2007

< MMM (Masters in Marketing Management) from Pune University (SIMIR), Pune

in 2005 - 2007

< Bachelor of Science from Kurukshetra University, Panipat, Haryana in 2004

IT Skills: Well versed with MS Office Suite (Excel, Word & PowerPoint),

Adobe Acrobat & Internet Applications.

TRAININGS/WORKSHOPS/PROJECTS

< Successfully attended:

< Attended and passed FST, BST, IST & various other trainings at DePuy

Synthes companies of J&J.

< Attended "Discovery" program of Cipla.

< Attended and selected for "Think Tank" program of Cipla.

< Successfully finished projects on:

< "Customer feedback system for fleet card program for Indian Oil

Corporation Limited" for 2 months at Mumbai

< "Customer satisfaction with different toothpaste" for 1 month in Pune.

CO-CURRICULAR ACTIVITIES

< Active participation in debates and group discussions.

< Sports activities like Basket ball, Cricket, badminton etc.

< Participated in dramas and organized blood donation camps.

< Selected for the SSB interview.

PERSONAL DOSSIER

Date of Birth: 3rd June 1983

Current Address: 5/602, KH4, Celebration CHS, Sector-16/17,

Kharghar, Navi Mumbai

Linguistic Abilities: English & Hindi

Current Location: Mumbai

Location Preference: None

- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

. Brand Management

. Sales Management

. Team Management

. Channel Sales Management

. Strategic Planning

. Segmentation

. Forecasting

. Brand & Portfolio Evaluation

. Trend Analysis

. Market Assessment

. Pipeline Analysis

. Competitive & Market Intelligence

. Conference/Event Management

. Key Account Management

. Consumer Preference Mapping

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