General/Sales Manager

Bets Wilford

General and Sales Manager Speciality

w/ 25 years of Administration & Marketing Experience

*** - **** ****** ** - *******, AB

*******@*******.*** - (403) 671 - 4867

WORK EXPERIENCE

General Manager

Juliet's Castle Sports Bar and Grill

Calgary, AB

January 2015 to March 2015

I was responsible for managing the daily operations of the restaurant, including the selection, development and

performance management of all employees. In addition, I oversaw the inventory and ordering of food and supplies, was

responsible for optimizing profits and ensuring that guests were satisfied with their dining experience at every visit.

Oversaw and managed all areas of the restaurant and made final decisions on all matters of importance pertaining to the

efficient running of the business and increasing revenue. Many changes had to be done to ensure we were adhering to

provincial standards and changes needed to happen to ensure all service levels increased which would and did impact

sales and minimized costs; including food, beverage, supply, utility and labor costs. I was responsible for ensuring that

all financials (invoices, etc) and personnel/payroll numbers including anything that related to administrative duties were

completed accurately, on time and in accordance with company policies and procedures. Maintained a professional

restaurant image, ensuring positive guest service and turning dissatisfied Customers into return customers.(using Conflict

Resolution and Advanced Customer Service Techniques)

Accomplishments:

In the short time I was there service was improved greatly as well an major overall improvement in the way the restaurant

functioned on a day to day basis. Staff morale had improved greatly, primarily due to improved internal operations,

systems and processes including managerial communication and direction for staff. Introduced a new inventory and

ordering system; and was starting to see decreases in food, operational costs and staffing costs partially because of a

revision in the existing employee manual which clarified staff expectations and acceptable behaviors. Prior to leaving I

was reworking Juliet's "Brand". This involved the introduction of a new Marketing Campaign which included changes in

uniforms, signage, menu, advertising, social media presence and community involvement to name a few. When I was

hired my focus was to be Marketing and Revenue but it was changed initially to be more operational focused due to the

business not having had any clear direction for quite some tim

Juliet's Castle Continued …

After my initial assessment of the companies functionality of the business my concerns lead to the owner and I changing

my focus to that of being more operational at first; our concern were that it should be running better before the introduction

of a complete Marketing Plan. I started introducing it in stages. The owner/ Corporate Administrator's feedback was

excellent and they did not want me to leave we were seeing so much progress

Key Skills Used:

Ability to motivate - take a group of individuals and get them working as a team

*

* Extraordinary Communication and interpersonal skills for dealing with a diverse staff

Ability to efficiently coordinate multiple ongoing tasks

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Critical Thinking/ Out of the Box Thinking/ Ability to Stay Focused and On Task at all times

*

Fearless Attitude

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Excellent Customer Service Skills

*

Reference: Corporate Administrator: May @ 1-250-***-****

GENERAL MANAGER

PDQ PLUMBING

Calgary, AB

March 2010 to April 2014

Accomplishments:

Built strong business relationships and retention of clients through excellent Customer Service and Conflict Resolution.

Project Management, including sourcing sub trades, scheduling, Sales management, Revenue Management, Account

Management and Expensing. Oversaw Scheduling of Appointments and Maintenance as well as Warranty Work. Accounts

Payable and Receivable, GST, brought all books and ledgers to year end for Accountants. Was able to reduce a lot of

the companies over head through proper tracking and purchasing.

Key Skills Used:

Organization, Accounting, Costing, Conflict Resolution, Systemization, Mediation, Customer service, with strong

interpersonal skills. We were primarily contracted by a company that wasn't so good at dealing with their customers and

following through on promises made, because we did the service work for them a lot of hostility was personally directed

at us on their behalf and for things that were out of our hands. Handling these types of complaints took a lot of skill so

as stay impartial, quickly diffusing the situation; while still keep them happy and retaining their present and future business.

Reference: Owner: Curtis Wiancko @ 403-***-****

OWNER/OPERATOR

"TOTALLY YOU"

Osoyoos, BC

2010 to February 2014

Ran my own Wholesale Jewelry Business Part Time. I Design, distribute, create and handle all aspect of Sales through

local store fronts and Online Internet Stores. Some of my product has been made by myself, and some had been

purchased through a Gem Dealer and through International Wholesalers.

OUTSIDE SALES ASSOCIATE

VITALITY & SIMPLE WATER INC

Calgary, AB

September 2011 to October 2012

I was a proven top level achiever in sales by using a solution focused rapport building sales technique. Using diversified

interpersonal skills to build trust quickly to facilitate the discovery of my customer needs and endeavor to meet them in a

timely and efficient manner avoiding the need for an old and tired sales pitch. I worked in a consultative outside sales

position using a demonstration model that took a couple of hours to complete and was done on a cold calling basis.

Convincing them to hear you out and give you their time … was almost the hardest part..

MARKETING MANAGER

THE ACQUISITION GROUP - TAG Industries - Kelowna, BC

April 2011 to September 2011

Started as a Sales Rep, Hired and trained a strong Sales Team that became the highest selling in the country. Oversaw

the daily Management and production goals of Road Crew as well as team meetings and mini training seminars on a daily

basis. The team handled all door to door Sales and had to be trained to be aggressive but not seem like it. The team

needed to be trained in resilience and how to build rapport fast and learn quickly how to use the Sales Cycle to their

advantage, in the short amount of time that they were given.

Left to move to Calgary with my 2 sons ... tried working for them here but unfortunately there was a constant irregularity

between what we should be getting paid and what we were actually receiving. Over a 1 week period all 12 associates

quit after I left.

Kelowna College of Counseling (Applied Psychology Major)

2009 to 2011

HOTEL MANAGER,

with an Emphasis on MARKETING & SALES

AVALON INN - Osoyoos, BC

August 2007 to July 2009

Reason for Leaving: Laid Off

Ran the everyday operations of the hotel. I was hired to specifically try and increase the occupancy rate and bottom line

where it was at all possible and we did just that. We successfully went after the corporate accounts to increas e winter

numbers. New type of a niche market was developed to attract romantic weekend getaway travelers and rooms were set

up to include these unique accommodations. We then marketed these special weekend packages in combination with

local winery tours, and specialty dinners and luncheons. I handled accounts receivable, hotel & office supplies, booking

and scheduling of staff. Hiring & firing cleaning and maintenance staff and overseeing of the general maintenance of

building.

RESTAURANT GENERAL MANAGER

THE BOMBAY GRILL

OSOYOOS, BC

May 2006 to June 2008

Reason for Leaving: Was Offered a Position with Avalon Inn

In the first 6 months we quadrupled our monthly revenue and developed a strong clientele base. My duties included:

inventory, scheduling, advertising, food and liquor budgets, staff hiring/firing daily deposits, menu, Event Planning, and

catering quotes, I reconciled and completed all daily financial transactions using the Excel Accounting program and made

all nightly deposits. Oversaw all maintenance of restaurant and its equipment as well as implementing my own Marketing

Program to increase Revenue and make a stabbing attempt to keep the doors open as business was in free fall when I

first started and it was imperative for the Chain to have a functioning Restaurant attached. The success of the venture

amazed everyone as most people thought it a dying cause. I was very proud of what we did there and it gave me a real

recognition of my own abilities as a Manager, Salesperson and Marketer.

.

OWNER / OPERATOR

Pippin's Home Décor and Gift Store

Osoyoos, BC - 2000 to 2006

Owned a Retail Store with Home décor, jewelry and gift shop items. The store grew from 400 sq.ft. to over 1600 sq.ft.

in only 3 years. My duties included everything a Small to Medium Business Owner would have to over see. Pippins met

with great success we developed an almost cult following from Vancouver. Also ran the wholesale furniture and accessory

line side of the business. Duties included running of a Small Retail Store as well as a Wholesale Company

PARTNERSHIP / CO-OWNER / OPERATOR

Okanagan Valley Property Maintenance Company

Osoyoos, BC

1994 to 2006

Oversaw a portfolio of 60 plus properties that we collected the rent for and oversaw the occupancy of and maintenance

of. We handled a lot of Seasonal Holiday Rental Turnovers using a small Cleaning Staff and a Full Time Maintenance

Worker.

OWNER/OPERATOR

Wedgewood Mountain Inn

CANMORE, ALTA

Developed, Opened and Ran an Residential Inn in Canmore serving clientele from all parts of the world. Developed a

business plan and implemented it until it was sold 3 years later. We serviced up to a 22 person capacity with 12 rooms

and I personally oversaw a staff of 6-7 people who were primarily house cleaning, cooking and maintenance Staff. I

learned to be proficient in all the usual accounting needs of a small business incl. budgeting inventory and food costs plus

as well as developing one of my first Marketing Plans.

OFFICE & MAINTENANCE MANAGER

FRASER VALLEY PROPERTIES Inc - 1986 to 1991

We oversaw over 300 properties in the lower mainland. I established a computer system that allowed people to come in

and fill out a form that was then imputed into a computer program that had all their specifications for a rental unit. I

personally ran the office initially and later moved into handling all the maintenance and upkeep of the units. I also was in

charge of delivering eviction notices and handling all change overs for the new and old tenants in all of our residences.

(I left to start a family)

EDUCATION

Baccalaureate in Accounting

Mountain Senior Secondary 1984

Completed First Year University In Accounting in Grade 12

Kelowna College of Professional Counselling

Applied Psychology

I GRADUATED from the Accelerated Masters Level Baccalaureate Program in Applied Psychology with A plus Average.

I felt it would give me a better understanding into Sales, Human Resources, Management, and people whether I used it

directly as a therapist or not.

ADDITIONAL INFORMATION SKILL SET:.

Customer Service Specialty, Possessing Strong Interpersonal Skills

Well Organized, Responsible, Self-Governed and Self-Managed

Tenacious, Driven, Proven self-starter, Sets Standards High / Over Achiever

Able to build rapport quickly, comfortably, having a real take-charge attitude

Detailed driven, with a strong ability to develop and lead people

Responsible & Accountable, Positive Management Style, w/ Excellent Analytical Abilities

Charismatic Motivator; Creative Problem Solver

Outgoing and Hardworking, using Solution Focused Thinking

Trained in Crisis Management Training with Good Critical Thinking Skills

Studied as a One on One counselor

Additional Studies lie in People Management, Reading and Interpreting Body Language and the Psychological

theory of Sales

Additional References Available Upon Request

Contact this candidate