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IMRAN ZAKI

(NATIONALITY: PAKISTANI (VISA STATUS: RESIDENCY, PAKISTAN &DUBAI, UAE.

(CELL #: +923**-******* (EMAIL:acphgc@r.postjobfree.com

A SEASONED MARKETING & SALES PROFESSIONAL WITH EXCEPTIONAL RECORD IN

TELECOM AND CONSUMER ELECTRONICS INDUSTRY AND LOOKING TO CONTRIBUTE ACCRUED

EXPERTISE TO GUIDE THE CORPORATE HOW TO EFFECTIVELY MAXIMIZE BUSINESS AND

STAND PROMINENT IN THE MARKET.

I'm looking beyond the obvious for creativity, inspiration and vision with

a deep insight to future organizational requirements and consumer behavior

while attempting to respect individual contributions to the overall company

objectives.

Professional Summary

< A COMPETENT AND ASTUTE PROFESSIONAL WITH STRONG ANALYTICAL SKILLS

COUPLED WITH CORE UNDERSTANDING & RICH EXPERIENCE OF SALES & MARKETING

MANAGEMENT.

< A multifaceted, experienced professional with a track record of success.

Extensive backgrounds in Direct Sales, distribution and dealer network,

sales management, including major account management, sales training,

team building, business development, and strategic business plan

execution

< Demonstrated success and displayed competency in handling the entire

Marketing and Sales functions for the MEA region such as Media Planning,

ATL and BTL activities, and Agencies Alignments, Corporate

Communications.

< An entrepreneur and effective communicator with strong cooperation,

leadership, planning and social skills that build relations across and

beyond the organisation. Encompass visionary and proactive approach

towards work, ability to handle pressure and meet deadlines

proficiently.

Marketing & Sales Competencies

SALES MANAGEMENT Marketing Management Budget Management

Corporate Sales/SME Brand Marketing Corporate

Business Media Planning Communications

Franchise & Distribution ATL & BTL Media Relations &

Management Competitive Analysis PR

Direct Sales & Indirect CSR Activities Social & Digital

Sales Channel Marketing

Channel Procurement

Marketing/Management Compliance

Telecommunications Management

Go to Market / Market

Insights.

Highlights & Notable Achievements

< SUCCESSFULLY LAUNCHED 3G & 4G NETWORK AT TONGA COMMUNICATION

CORPORATION.

< Re-Structured Commercial team of TCC and also rollout new Huawei's

Network for both GSM & Landline at TCC.

< Development of Brand Shop Initiative all across MEA Region - A One Stop

Shop for all LG Products.

< Increase the retail presence and also alignment them with company's goal

for maximize sales profitability.

< Instituted various TVC campaigns and expand the exposure for six months

with the allocated budgeted amounts form different Business Units.

< Conducted workshops for Marketing Managers & PR Managers at Regional

office to encourage and motivated them to exhale their performances in

their subsidiaries. - LG Electronics Regional Company 2012.

< Awarded "Best Performer 2010" shield for the year 2010 at LG Electronics

Pakistan.

< Awarded as "Best Area Manager" for the year 2007 at Pakistan

Telecommunication Company Limited.

< Awarded as "Best Sales Man of Year" for the year 1995 at Instaphone

(Pakcom Limited).

Organizational Experience

NOV 2013 TO DEC -2014 TONGA COMMUNICATION CORPORATION

HEAD OF SALES, MARKETING & CUSTOMER SERVICES. (ONE YEAR

CONTRACT)

Responsibilities:

. Contribute as a key member of the senior management team to revenue

generation and protection across all the services offered by TCC to its

customer.

. Achieve sales & profit targets

. Provide strategic leadership to TCC in the competitive

telecommunications markets in Tonga, maximizing market share and TCC

image and profile.

. Carry out competitive monitoring and market research to guide

strategies, business objectives and specific campaigns

. Conduct or assist in conducting market research activities to identify

targeted populations including potential sponsors.

. Identify the appropriate media for distribution of promotional

information

. Prepare marketing proposals and program evaluation reports

. Manage brand advertising by setting objectives and targets,

implementing strategies, managing agents and agencies, and producing

brand signage and materials

. Design, write, and oversee the production of printed promotional

materials including catalogues, brochures, flyers and program and

media guides

. Negotiate with Agents and Wholesalers in the sales and advertising of

goods and products

. Develop advertising and promotion campaigns for various media; carry

out or assist with the design of layouts and preparation of copy.

Support with appropriate media and tools (including merchandise,

events and media planning and buying).

. Manage and track campaigns, transaction and revenue to key variables

. Provide support for promotional special events such as cultural,

religious or athletic activities, fundraisers and community events,

press conferences, exhibitions or service fairs

. Represent TCC at various community and/or business meetings; promote

existing and new programs and/or policies

. Present (as required) public programs or lectures, conduct facility

tours, and manage exhibit space at local, national and international

conferences

. Develop annual operating budgets and provide fiscal direction to the

Department.

. Oversee the supervision of personnel; including work allocation,

problem resolution; evaluation and recognition of performance; and

making recommendations for personnel actions

. Develop staff capabilities through training programs, education,

coaching, skills transfers and on the job activities

Highlights at Tonga Communication Corporation:

< Successfully launched 3G Mobile Phones Services - Dec 2013.

< Revamp the Commercial team.

< Achieved the Gross Sales of 28.5M in Year 2013-14

< Develop Customer Profile Data Base

< Increase the Customer Satisfaction rate to 95% and improves Customer's

Awareness services

< NEW VAS application launched

< Developed New Improved Telephone Directory

< Reduce Subscriber's Acquisition Cost from $665K in 2013 to $512K in

2014.

Feb 2010 - Jul 2013 LG electroncis regional company

REGIONAL MANAGER MARKETING

Responsibilities & Achievements:

Responsible for overall region's (GCC + Levant + North Africa & Sub-

Sahara) brand marketing initiatives and also the BRAND Shops development.

Aligning all the subsidiaries of the region to a single goal to follow the

Brand Guidelines and also improve the brand positioning in establishing

LG's image as the cutting edge & premium brand.

Successfully launched and handled the administration of Performance

Management Plan, including periodic performance reviews and appraisals

for all channel partners across the MEA region.

< Played a major role in the formulation and execution of Marketing Plan

in close coordination with Head of Marketing and GMO Office, HQ.

< Developed and designed New TVC campaigns for all four BUSINESS UNITS -

HE, HA, AE & MC for both MENA & SUB SAHARA REGIONS.

< Develop and Execute the Learning Program (LG One School ONE Library) to

enhance and provide an opportunity for students of MEA Region to earn a

Scholarship for a year from LG Electronics.

< Rolling out LG Brand Shop Concepts and identifying the areas of

improvements.

< Digital Marketing - SEO/SEM and Utilization of Social Media Platform for

promoting and creating a buzz for a brand in MEA Region through

subsidiaries consent and involvement.

< Go To Market and Brand Shop Management team for developing and executing

their strategies.

Highlights at LG Electronics:

. Received the "BEST EMPLOYEE OF THE 4TH QUARTER 2010".

. Organized and Arranged the Dealer's Annual Conferences in 2011 and

2012, to highlight and recognized the BEST PERFORMING DISTRIBUTION.

. Planned, develop and executed ICC Cricket World Cup 2010 & 2011

-Consumer Promotions - The result was very impressive and sent around

150 people to watch the matches of this World Cup at West Indies and

Sri Lanka.

. Planned and execute Online Campaign by launching a "CHACHA CRICKET

APPLICATION" during World Cup 2011 for consumers to get the updated

scores of the world cup matches.

. Also utilized Facebook and other Social Media for promoting the

products and other promotional offers and acquired more than 50K fans.

. Generated the PR values worth more $2.5M from print, electronics and

online news releases and articles on LG Home Cooking Regional

Championship 2012.

. Generated Gross Sales worth of $5.7M from all product categories but

in particular with Flat Panel Displays (LCD/PDP TV's and mobile

phones).

. Developed Online Portal for cricket enthusiast to catch the live

scores with some emotional slogans "Chacha Cricket".

. Launched and Introduced New Distributor for Flat Panel displays (TV's)

in Pakistan (LG-Ruba) in 2010.

. Launched 3D Cinema Smart TV's in Pakistan.

. Launched LG-Media Club of Pakistan - an initiative to align all the

media into one platform and provide them with first hand information

about products and also give a social platform to relax and enjoy

their lives, which resulted in very strong and deep relation within

the media circles of Pakistan.

. Managing Brand Marketing Team of the Region.

JUNE 2008 - JAN 2010 WATEEN TELECOM

REGIONAL MANAGER SOUTH

Achievements:

. Participated in ITCN Asia 2008 - Record 1000 sales in three days at

the event.

. Increased the sales volume from 650 connections per months to 1200

months in just three months.

. Redesigned the backend sales support to ensure more productivity from

the franchisee sales team.

. Launched company's own outlets across the region for more customer

friendly sales and customer services staff.

. Also looked after the marketing activities of the South Region

(Macrons). Arranging and organizing different BTL activities at

different educational institutions, major market places to acquire

sales.

JUNE 2005 - June 2008 PaKISTAN TELECOMMUNICATION COMPANY

LIMITED SENIOR AREA MANAGER

Achievements:

. Increased the sales volume from 2000 connections per months to 4500

per months in just SIX months & exhaust the BTS capacity within 18

months.

. Restructured the franchise/distributor network and also enhance the

retail presence of PTCL for their products - PTCL calling cards, V-

fone Scratch cards and Internet prepaid cards in the assigned region

(STR1 & STR5) by 120%.

. Redesigned the sales support to ensure more productivity from the

franchisee sales team.

. Launches company's own outlets across the region for more customer

friendly sales and customer services staff.

Aug 2003 - June 2005 telecard lIMITED

REGIONAL SALES MANAGER

Achievements:

. Redesigned training programs and manuals for optimal results.

. Increased the sales volume from 40 million to over 100 million in 12

months.

. Launched New Consumer's WLL phone service, " GO CDMA" -

http://GoCDMA.com.pk

. Launched the payphone services "FOREE FONE" and developed the network

in South region.

. Developed a Direct Sales Teams for acquiring maximum numbers of

connections for both consumer and pay phones services.

Achievement:

. Launched Campaign was awarded "THE TELECOM LAUNCH of 2004" by PTA.

. Awarded with BEST REGION's AWARD for 2004 & 2nd. QTR 2005. (In terms

of numbers of connections and scratch cards sales) and also less % of

churn.

JAN 2000 - JuLY 2003 PaKISTAN MOBILE COMPANY LIMITED (MOBILINK -

GSM) FRANCHISE MANAGER

Achievements:

. Build iconic brand - Jazz and the Mobilink franchise distribution

network adding over 30 million subscribers.

. Training & Development of Franchisee Sales teams to perform at par

with the Company's direct teams and achieve their assign targets for

the company and also their franchise network.

. Increased the retail sales volume to record of 10 million in a month

of August 2002 and crosses this mark again in October, November and

December with 150% achieved as per the assigned target.

. Managed Corporate Sales Team and Customer Support Teams for better

understanding of their work and be more beneficial to the company's

profitability.

. Represented the company in major events/exhibitions;

. TELECOM DEREGULATION SEMINAR - JULY 2002, ISLAMABAD.

. IDEAS 2002 - ARMS FOR PEACE - SEPT. -2002, KARACHI.

FEB 1992 - DEC 1999 PaKCOM LIMITED (INSTAPHONE)

DEALER'S SALES MANAGER

Achievements:

. Joined as Sales Executive and climb up to Dealer's Sales Manager within

four years of service through dedication, and achieving the assigned

targets with allocated time and bring in the revenue for the company.

. Franchise Development Programs based on given standards (including

monthly/weekly/training, visits and some annual road shows.

. CSI - Customer Satisfaction Index for more than 250 franchise outlets

all across Pakistan.

. Developed the Process Improvement projects using various QA tools for

Pakcom.

. Awarded twice as Best Salesman of the year in 1994, 1995.

. Promoted as Dealer's Sales Manager in 1996.

. Launched many stations/cities expanding the coverage of Instaphone -

Hyderabad, Mirpurkhas, Lahore, Shiekhapura, Faisalabad, Gujrat,

Gujranwala, Cherat, Mardan and Kohat.

2001-2010

CONSULTANT experience

Achievements:

. Planned and developed the Pakistan's first mobile phone's distribution

network - UNITED MOBILES in 2002.

. Developed the retail network for 2nd.largest mobile phones distributor's

- MOBILEZONE, all across Pakistan for their warranted phones and

accessories

. Writing and presenting many articles on mobile phone industry and its

evolution in Pakistan in various online pages, print magazines and in

various institutions to educate and enhance people knowledge.

Academic Credentials

GREENLAKE UNIVERSITY - FLORIDA, USA

< Master of Business Administration (Executive MBA) in Marketing,-2003

Univeristy of karachi - Karachi, Pakistan

< Master of Business Administration (MBA) in Marketing, Feb-1993

< Bachelor of Science (B.Sc) - Sciences, Aug 1987.

REFERENCES CAN BE PROVIDED IF REQUIRED.

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