Sales Manager

L ORNA ROBB

*********@*********.** 416-***-****

A strategic minded sales professional with over 20 years of business and management experience in the

pharmaceutical, travel and cosmetics verticals.

SPECIALT I ES

Team leadership,

Management Relationship Strategic

coaching and

building partnerships

Negotiation

development

Project Management Team Player

EMPLOYMENT

Avis Budget Group Inc.

Corporate Account Manager 2010 to present

Responsible for the attainment of new profitable business, while managing and growing a robust account

portfolio.

• Develop customized corporate car programs to align with clients corporate travel policies.

• Negotiate corporate car contracts – resulting in overall annual program savings ranging between 2

– 5%

• Liaise with travel management companies to procure and facilitate corporate car programs.

• Received the Horizon Award within 6 months of start date in honor of my contribution to the Avis

On-Location program which had its worldwide launch at an account in my portfolio.

Apotex

Institutional Sales Representative-Ontario 2007 to 2009

• Managed over 25% of the Apotex Canadian Sales in Hospital, CFB, Penitentiary and Jail

Pharmacy (covering Ontario).

• Achieved double digit increases by selling Apotex prescription and OTC medications to Hospital

and Retail Pharmacy Directors and dealing with all levels of staff within the pharmacy structure.

• Negotiated strategic pricing which drove profitable growth in the pharmacy groups.

GenniumPharma Inc. 2005 to 2007

National Sales Manager for Paragoncept Inc.

Managed all aspects of Gennium's OTC division, Paragoncept, i ncluding marketing, advertising, sales

strategies. Accounts included Shoppers Drug Mart, Wal-Mart. Loblaw, Zellers, Safeway, Sobey's and the

Katz group.

• Launched brand new products in all major Canadian pharmacy retailers.

• Created and managed P&L, trade spend, marketing, and PR budgets to ensure bottom line

alignment .

• Built relationships with brokerage houses nationally to ensure product penetration and exposure.

• Trained pharmaceutical and broker sales representatives on all products .

Puig Prestige Beauty

Account Manager 2001 to 2005

• Participated in the establishment of the overall Puig brand strategy, and led the stores in

merchandising to national standards. Brands included Nina Ricci, Paco Rabanne, Prada, and

Burberry.

• Increased retail business profits by over 35% in a negative growth retail environment.

• Hired, led, trained and scheduled a staff of +20 on sales, product knowledge, and selling skills

p rograms.

Calvin Klein Cosmetics Cda. (A division of Unilever Cosmetics International)

Territory Manager 1988 to 2001

• Successfully launched over 20 new fragrance brands, including Obsession, Eternity, and CKOne .

• Hired, led, trained and scheduled a staff of up to 40.

• Augmented territory sales from $100,000 to over $6 million by successful territory development.

• Consistent top performer year over year, increasing sales by up to 50%.

Clinique Laboratories, (A division of Estee Lauder)

Account Executive 1986 to 1988

• Managed a large geographic territory, selling to major retailers.

• Won Sales Rep of the Year.

EDUCATION

BA (English, Linguistics and French) University of Manitoba, Winnipeg, Manitoba

PROFESSIONAL DEVELOPME NT & ASSOCIATIONS

• Communicating and Presenting with Impact- Master Connection

• Brilliant at the Basics- Master Connection

• Outward Bound Team Building; Organizational Design; Successful Selling; Management Operations-

U nilever

• Xerox Sales Training- including PSSI, PSSII, SPIN selling

• NYSBTA -New York State Business Travel Association

• CACDS -Canadian Association of Chain Drug Stores

• CPSA -Canadian Professional Sales Association

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