Trade Show Coordinator/Manager
Resume:
Tammy Srubar
P.O. Box ***, Plum, Texas *****
***********@*****.***
QUALIFICATIONS PROFILE
Versatile, results-driven, and customer-centric professional, armed with more than 15 years of experience in all aspects of public
relations; customer service management; and coordination of trade shows, conferences, and special events. Show competency in
providing assistance on public relations campaigns and significant events across various industries by developing favorable
publicity. Demonstrate expertise in building and establishing positive relationships with individuals of all levels and diverse
cultures. Enjoy challenges and exemplify proven capability of multitasking and thriving in fast-paced environments.
CORE STRENGTHS
Sponsorship and Fundraising
Customer Needs Assessment
Publicity and Promotional Campaigns
Strategic and Tactical Planning
Remarkable Presentation and Negotiation Abilities
Excellent Social Media Skills
Leadership, Training, and Team Building
Budget Allocation and Cost Control
PROFESSIONAL EXPERIENCE
- Bryan-College Station Convention and Visitor’s Bureau, College Station, TX
Destination Sales Executive
Feb 2014–Feb 2015
Drove all efforts to increase the number of sleeping rooms for the cities of Bryan and College Station by bringing meetings,
conferences, and events to the area. Assumed full responsibility in promoting the CVB booth, ordering promotional items, allocating
budget, and creating and presenting client proposals. Collaborated with third-party contractors in the areas of food and beverage,
shuttle, entertainment and hotel contract negotiation. Closely monitored all account activities in CRM. Oversaw the on-time
preparation and submission of daily, weekly, and yearly reports. Demonstrated exceptional networking skills to create productive and
long-term business relationships. Regularly attended various community events, trade shows, and conferences as an attendee and
exhibitor. Worked with servicing manager, college or high school interns, and potential customers including hotels and conference
venue managers to plan and coordinate a successful event.
Notable Achievements:
Gained recognition for promoting events by speaking live on the radio
Played a vital role in participating in pre- and post-meeting to discuss feedback
Displayed unsurpassed expertise in orchestrating the following events:
Austin Sales Blitz where more than 100 appointments were seen over a duration of three days
Client Appreciation Event including the creation of promotional materials to be held at hotel or other venue
Exhibit Booth at SW Showcase including the management of staff and reduction of cost through demonstration of exemplary negotiation
skills with local hotel, which was later recognized as the best booth of CVB where more than 100 attendees stopped at the booth and
six requests for proposals (RFPs) were received
- Educational Products, Inc., Houston, TX
Account Manager (Remote)
Dec 2007–Dec 2012
Generated new business and secured existing customers with pre-packed school supplies, printed apparel, holiday shop, cookie dough,
and science fair fundraising. Performed 30 phone calls each day to secure new business or schedule face-to-face appointments.
Rendered high level of assistance in addressing online issues, creating online ordering for each account, and setting up an online
portal. Delivered informative product presentations to potential clients through seminars, meetings, trade shows, luncheons, and
other special events.
Notable Achievements:
Secured new fundraising and apparel accounts, which landed one of the largest school supply accounts within the company amounting to
$300K
Amplified sales by more than $1M, generating an average of $15K to $20K on each account
Provided expert oversight to the entire territory of Texas and Georgia with more than 800 accounts
Grew fundraising revenue through regular interaction with students, faculty, parents, and board members
Utilized strong negotiation skills on customer contract and pricing to meet customers’ diverse needs
Planned and coordinated school assemblies to demonstrate the step-by-step process on what would be sold
- Greater Houston Convention and Visitor’s Bureau, Houston, TX
Convention Account Manager–Austin State Associations (Remote)
Dec 2006–Dec 2007
Increased the number of sleeping rooms for the city of Houston, with a goal of 50,000, by organizing association meetings,
conferences, and events. Ensured utmost customer satisfaction by establishing rapport with hotels, convention center, chamber,
transportation companies, and other event venues in the Houston area. Took charge of negotiating vendor and customer contracts to
achieve the best possible prices and concessions. Meticulously analyzed financials, phone log, and expenses.
Notable Achievements:
Earned distinction for ensuring quality of service, minimizing risk, and negotiating prices for transportation, decorator, venue,
electrical, and catering
Created effective sales strategies to continuously increase corporate profitability
- Texas Association of School Boards, Austin, TX
Exposition Manager
Mar 1999– Nov 2006
Applied dynamic leadership talents in managing more than $1M in exhibit and sponsorship sales. Arranged schedules of staff working in
the trade show and negotiated proposals and contracts with outside contractors. Established rapport with up to 500 exhibiting
companies within insurance, education, architecture, construction, engineering, transportation, and other industries. Diligently
planned and executed all logistics of the Texas Society of Architects judging process, as well as the largest educational convention
in Texas. Maintained frequent interaction with Communications Department, third-party contractor, and fire marshal to ensure the
successful completion of events, conferences, and trade shows.
Notable Achievements:
Initiated the development of layout for the exhibit hall with an area of more than 55,000 square feet
Spearheaded the implementation of new process for submission of sponsorship and exhibit sales during convention
Obtained recognition for re-organizing the entire convention of 10,000 attendees in three weeks, as a result of hurricane Katrina
Pioneered the creation of brand-new and appealing look for the architect exhibit within the TASA/TASB Convention
Developed, implemented, and tracked a marketing plan for booth, architectural exhibit, and sponsorship sales, including exhibitor
survey feedback to address complaints in a timely manner
Achieved significant growth year-over-year in sponsors from 3 to 15 sponsors through introduction of sponsorship packages to the
exhibitors
Presided over the creation and implementation of the onsite booth selling process
Played a lead role in efforts to retain 80% exhibitors yearly
Received a commendation letter from an exhibitor for displaying active listening skills and for efficiently and promptly resolving
his concerns
Other Positions Held at Texas Association of School Boards:
Administrative Assistant for Board Services: 1997–1999
Administrative Secretary for Unemployment Compensation: 1996–1997
EDUCATION
Coursework in Business Management: 1991–1993
- Blinn Junior College, Brenham, TX
PROFESSIONAL TRAINING & CERTIFICATION
Completed six courses in effort to obtain CEM
Attended a variety of professional training throughout the years
Certified in First-Aid and Cardiopulmonary Resuscitation (CPR)
PROFESSIONAL AFFILIATIONS
Member, Society of Government Meeting Professionals (SGMP)
Member, Texas Society of Association Executives (TSAE)
Member, Meeting Planners International (MPI)
Former Member/ Arrangements Committee Chair, International Association of Exhibitions and Events (IAEE)
ACTIVITIES
Volunteer, National MS Society-MS 150
Committee Member, Fayette County Fair Association
Committee Chair, Texas Association of School Boards (TASB) Leadership Team Services Sponsorship and Exhibit
Committee Chair and Member, Texas Association of School Boards (TASB) Childcare and Hospitality
Tutor and Mentor, Adopt-a-School
Member, Toastmasters
TECHNICAL PROFICIENCY
Microsoft Office Suite: Word, Excel, and PowerPoint Microsoft Access
GroupWise iMIS ACT EXPOCAD Salesforce CRM SimpleView Cvent
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