Sales Customer Service

Cheryl L. Parker

**** ********** ***** ** ? Canton, OH 44705 ? 330-***-**** ?

****************@*****.***

www.linkedin.com/in/cherylparker1210

Program & project mgmt. / manufacturing / National Manager / Marketing

A Sales and Technical Marketing Manager with broad- based experience

encompassing product, program, field sales and marketing management,

strategic planning, research and development, validation & verification,

customer service that delivers outstanding financial and market share

returns. Thrive in challenging work environments that demand skills in

envisioning and building innovative options for new product introductions,

market initiatives, and developing solutions with customers. Recognized for

excellence in leading diverse sales, technical support, and distributor

teams, and providing product analysis that created cost-effective

solutions, value to customers, and desired deliverables. Competencies

include:

Financial Management Product/Program Management Marketing & Sales

Strategic Planning Customer Service & Education Lean Six Sigma Experience

Product Training & Tradeshows & Events MS Office Pro, MS Project

Development

Key Account Management Validation & Verification SharePoint, CRM, ERP

PROFESSIONAL EXPERIENCE

Prentke Romich Company (PRC), Wooster, OH 2011 to

2014

A privately held global leader in the development of communication

solutions, software and other assistive technology for individuals with

speech disabilities. 100+ employees, $25M sales.

National Manager (Manufacturing)

> Managed Sales staff of up to 47, Assistant National Managers (3),

contractors (7), North American/ Canadian Distributors (5), Exhibit

Coordinator and Sales Support (4) to meet or exceed annual sales

target of $26 million. Full responsibility for hiring, developing

talent, promotion, and performance feedback. Reported to CEO.

> Participated in weekly senior management meetings for strategic planning

activities to develop product life cycle strategy that defined new

product introduction priorities based on market analysis for products and

services, product enhancements, and obsolete products.

> Developed and managed $2.6M annual budget, created sales strategies

and plans, sales assumptions and projections, sales goals,

compensation, incentives, bonus and expenses. Evaluated market and

adjusted sales strategy to meet changing environment.

> Communicated market dynamics of product positioning and competitive

messaging, both internally and externally, to increase market share

and customer loyalty while overseeing pricing compliance to meet

Medicaid guidelines with concurrent promotions while building brand

equity with professionals, customers, and clinical teams. Developed

sales collateral and deliverables with product managers, coordinated

beta testing teams. Interacted with customers to predict new products

and services while strategizing with marketing team to reach decision

makers.

> Collaborated with legal department on all sales, funding, distributor,

workforce realignments, and device and partner contracts to establish

mutually beneficial agreements.

> Managed trade shows and events, including signage, booth display, and

corporate sponsorship. Managed pre and post show lead generation to

ensure follow up in the field and sales enablement and assisted with

social media.

> Negotiated newly revised annual contract and commission with (5)

distributors in US and Canada making up 15% of $4M in annual sales.

> Implemented aggressive cost controls via workforce reductions and

territory re-alignments to reduce selling costs in 2013 by $600k.

> Handled escalated customer issues and develop solutions with product

management and engineering.

> Planned and implemented (3) Annual Meetings and (6) Regional Product

Trainings to achieve company objectives and ensuring sales readiness of

new product offerings with staff.

Cuyahoga Community College WEST, Parma, OH 2009 to 2011

A 2 year public college/university with 7,000 students enrolled and 2000+

employees.

Program Manager, Nuclear Medicine

> Identified and led program strategies to source new clinical partners,

launch new programs, maintain external relationships with clinical

affiliates, plan symposiums, and develop best practices (i.e. standard

reporting, documentation) to support learning objectives, accrediting

agencies, and medical facilities requirements.

Page 2

Cheryl Parker

Program Manager (continued)

> Led Advisory committee composed of 11 Northeast Ohio Hospital Directors

to assess market requirements and emerging imaging and technology demands

to identify new program opportunities and employer needs.

> Managed program staff of 5 instructors (two programs) and 31 students to

include; assigning project tasks, hiring, setting goals and expectations,

assigning project tasks, performance evaluations, mentoring, scheduling,

expense and time management, conflict management, and clinical and

laboratory site visits.

> Directed multiple projects simultaneously such as opening a new clinical

lab, developing Magnetic Resonance Imaging (MRI) program and staff while

in current role, writing and awarded grant assistance to new lab.

Aultman Hospital, Canton, OH 2006 to

2009

Aultman College of Nursing And Health Sciences prepared individuals for

leadership roles, job certification and licensure. 4300+ employees, $473M

in sales, non-profit. The Health Sciences division contributed to $2.5M.

Program Director

> Managed hospital-based nuclear medicine technology program to include

curriculum design, training tool development, $350k program budget,

performing clinical and student evaluations, and creating program and

website content.

> Negotiated clinical affiliate contracts and evaluated for effectiveness

while identifying $1M Medicare reimbursement regarding clinical staff

trainers.

> Supervised, facilitated, and coordinated instruction and clinical

training to meet Joint Review Commission guidelines.

> Analyzed, forecasted and trended market data, quarterly and annually, to

evaluate program effectiveness and take corrective action.

Philips Medical Systems, Cleveland, OH 2004

to 2006

Manufacturer of radiographic X-ray, fluoroscopic X-ray, and therapeutic X-

ray apparatus and tubes for medical, industrial, research, and control

applications, and irradiation equipment, including gamma and beta-ray

equipment. 5300+ employees.

Clinical Education Training Specialist

> Developed, created and led new product training programs for sales and

marketing, field applications and customers (physicians and

technologists). Participated, planned and executed tradeshows and user

seminars.

> Communicated market intelligence to initiate product enhancements and

cross-functionally drive through research/development and marketing

business units. Required rapid assimilation of new product information.

> Managed clinical product lifecycle of new product software introductions

while validating and modifying product training and repositioning

customer deliverables--courseware, documentation, field modifications,

and customer training documentation for internal and external online

usage and 3rd party marketing advertising agencies.

> Created customer-training manuals and online clinical content prior to

product release to include tech tips, how-to-videos, brochures, and

tutorial information for both internal and external website.

> Analyzed customer feedback and market trends with product marketing,

engineering, sales and applications and took necessary corrective action

resulting in new sales, product offerings, enhancements and efficient

processes.

Ohio Heart Care, Canton, OH, Nuclear Medicine Technologist,

2003 to 2004

Nevada Cardiology Assoc., Las Vegas, NV, Nuclear Medicine Technologist,

2002 to 2003

Mountain View Hospital, Las Vegas, NV, Nuclear Medicine Technologist,

2002 to 2003

EDUCATION / LICENSES / CERTIFICATIONS

> MBA, Executive Program, Kent State University, Kent, OH, Scholarship

Recipient, 2008

> B.S., Nuclear Medicine Technology, University of Nevada, Las Vegas, NV

> Licensed CNMT, RT(N), 2002

> Lean Six Sigma Green Belt Certification Training, 2011 [pic]

Contact this candidate