Marketing Director

KATIE WHITNEY

404-***-**** *****************@*****.***

SUMMARY

Versatile, hands-on marketing professional with over 20 years of project management experience. Detail-oriented,

problem-solver with an energetic approach to determining end goal and developing a comprehensive schedule and

plan to get to the end goal for the project.

COMPETENCIES

Project Management Marketing Strategy Brand Development

Vendor Relationships Digital Media Strategy Digital Media Execution

Managing Web Development Managing App Development PR/Brand Awareness

EXPERIENCE

LOCAL ROOTS, Atlanta, Georgia

Consultant, Business Development Director 2015

Note: 4 month engagement in a Consultant Role to guide pre-launch and launch

Local Roots is the first mobile delivery platform that directly connects local farms and local artisans with consumers in metropolitan

areas. Based out of Atlanta Tech Village, Local Roots officially launched in early March 2015 on the iOs platform with 5 employees.

! Established Local Roots brand in the marketplace by building rapid awareness through corporate partnerships, local small

business relationships, and personal relationships.

! Generated over 8,000 potential customers through initial business development efforts.

! Created PR and awareness initiatives to evangelize the Local Roots story in the marketplace with consumers, corporate

partners, and the tech industry leaders.

! Sought and developed local food artisans and worked with them on their branding/marketing to get them onto the Local

Roots platform.

! Advised Local Roots team on food industry leaders in marketplace, food & wine festivals, and local fresh markets in our

launch market to know competitors and develop strategic plans on growth.

22Squared, Atlanta, Georgia

Freelance, Senior Project Manager 3/2014-1/2015

22Squared largest privately owned advertising agency in the Southest. Offices are in both the Atlanta market and Tampa, Florida area.

Steeping in everything from traditional broadcast, POP, B2C, email, digital media, content management, etc…

! Clients: Southeast Toyota, Baskin Robbins, American Standard and Costa Rica Tourism.

! Responsibilities included scheduling and planning for landing pages, standard banners, rich media, and video needs and

shepherding through the agency.

! Communication center between Client Leadership, Broadcast, Creative, Media and Development teams.

! Followed digital trends and vetted vendors to educate internal teams on new technology initiatives trending in market for

clients.

Half Baked Casseroles, Atlanta, Georgia

Owner 2/2012-5/2014

Note: Decided in May 2015 to close Half Baked and sell recipes and customer list.

Half Baked Casseroles was a food-to-go retail business located in Atlanta, Georgia. Boasting of over 30 original recipes, providing

packaged dinners-to-go for 2, 4, or 8-10.

! Oversaw 2-5 employees, licensing, insurance needs for running both a small business and a food business in the state of

Georgia.

! Developed media relations strategy and press outreach to build industry awareness of the company and business model.

! Project managed all kitchen needs for recipe development, ongoing monitoring of needed ingredients and equipment.

! Found, sought and negotiated food vendors and partners in marketplace. In addition to hiring special local chefs to work on

casseroles that were developed for special food needs: vegetarian, gluten-free with all fresh/local food sourcing.

Katie Whitney, Page 2

GILT GROUPE/GILT CITY, Atlanta, Georgia

Director of Marketing, Atlanta Lead 2011-2012

Note: Gilt Groupe decided to close the field office for Atlanta market in February 2012.

Gilt Groupe was the first online luxury flash start-up sale website in 1997. I was brought on board to lead the Atlanta division for

GiltCityAtlanta. My job was to build unique, memorable on-of-a-kind experiences and offers to our customer base to develop the

brand in market as the “go-to” place for luxury experience and unique opportunities.

! Successfully opened and launched city division for Gilt Groupe 3 months after being hired.

! Executed and planned 8 targeted launch events to build brand awareness and demand for Gilt City amongst Gilt Groupe loyal

customers in the Atlanta market.

! Targeted and sold luxury online “deals” to the Atlanta Gilt Groupe target market. Worked with local business owners and

national brands to build exclusive offers.

! Developed fiscal budget for 2011-2012 for market, tracked daily and weekly measurement of “deals.

! Actively built staff of two sales managers and provided them their sales goals and guidance for reaching those goals.

MOXIE, Atlanta, Georgia

Senior Project Manager 2009-5/2011

Joined this Atlanta-based startup that had grown to be handling every piece of business that Verizon did from a digital prespective.

That included all B2B, B2C, for any an all divisions within their telecommunications needs to generate customers and sales.

! Clients: Verizon: FiOS Brand Marketing & Verizon Sponsorships

! Led development of FiOS media campaign, all custom sponsorship media buy: video, rich media & mobile experiences

within 3 month time frame.

! Managed relationships with Verizon Sponsorship clients: NHL, VZ Racing, and DewTour. Connector for all digital aspects

and apps for those sponsorships, working closely with 8 Verizon sister agencies to deliver targeted marketing initiatives.

! Leveraged forms of social and online media to cross-promote marketing initiatives to varied target audiences to increase sales

and awareness of a variety of Verizon products.

! Optimized media campaigns with media strategy based on daily numbers, developed the full client facing report on metrics.

NICHE MEDIA, Atlanta Peach, Atlanta, Georgia

Senior Account Manager 2006-2008

Note: Niche Media decided to close the field office for Atlanta market in December 2008.

High-end Luxury Magazine owned by Ocean Drive & Niche Media & Greenspun. Focused on arts, travels, local entreprenuers.

! Strategically developed marketing materials to sell publication to my verticals: hospitality, travel, interiors, and healthcare.

! Increased overall sales lead pipeline by over 70% in 2 years, over $125,000 in revenue for the publication.

! Executed several events to leverage client visibility and deliver successful financial results, generating ongoing business revenue for

my clients from their advertising campaign.

BREATHE INTERACTIVE, Atlanta, Georgia

Account Supervisor 2003-2006

Note: Breathe Interactive was the in-house digital marketing agency for 22Squared, acquired and closed in 2006.

! Clients: Russell Athletic, BellSouth, Buffalo Wild Wings, Southeast Toyota, Taco Cabana.

! Led the development and production direct marketing, interactive marketing, Web development and media planning.

! Goals for several of these clients were customer acquisition, very B2C focused.

FULLCIRCLE PRODUCTIONS, Atlanta, Georgia

Senior Account Manager 2000-2003

FCP was a residential real estate marketing firm (since closed). We worked with developers, builders, architects, agents, and brokers

to help give them best practices on pricing, look, design, target buying audience.

! Clients: Phoenix on Peachtree, InMan Mews, Bukchead Forests, White Columns, Columbia Residential .

! Advised, negotiated all media plans for our clients for both the B2B (agents) and B2C (consumer) audience.

Katie Whitney, Page 3

! Integral part of getting property named, reviewing floor plans, pricing structure, developing advertising look and plan around

that to reach the appropriate target audience.

ADAIR GREENE, Atlanta, Georgia

Account Manager 1996-2000

! Clients: CIBAVision, Abbott Pharmaceuticals

! Led the development and production of CIBA Night & Day, 30-day contact lens marketing materials for Spain and &

Mexico. Brochures, posters, package inserts, art buying & negotiation, newspaper and magazines ads.

! Executed Abbott’s annual clinical chemistry trade show – all marketing and sales materials for B2B healthcare market.

EDUCATION & LICENSES

DENISON UNIVERISTY, Granville, Ohio

B.A., Art History 1996

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