Digital Marketing Manager

Stephen J. Herron

***** ***** ******** ******, ******** Heights, Ohio 44125 *************@**.*** 440-***-****

PROFILE

Digital marketing professional with 14+ years’ experience in content marketing, digital media

management, and marketing strategy. Self-starter, highly motivated; works well independently

or within a collaborative team. Seeking a position to provide maximum ROI by implementing

effective digital strategies through the development of relevant, engaging content.

KEY COMPETENCIES

•Analytics & metrics

•Digital lead generation

•Brand and design strategy

•SEO, Pay per click & paid search

•Content & social media strategy

•Photography & photo optimization

•Copywriting and editing

EXPERIENCE

Digital Strategy Consultant May 2010 – Present

SJH Creative, Freelance Cleveland, Ohio

•

Provided insights, advice, and content strategies for client companies without an

internal web marketing team or an existing online marketing strategy

•

Created and published effective and engaging content including press releases, white

papers, e-books, and more

•

Managed all online marketing activities for several client sites, including development of

email programs and content for SEO and social media outreach

•

Evaluated existing client content platforms for viability and provided options for

updates and/or replacement technologies

Senior Digital Content Strategist January 2014 – March 2015

Fathom Digital Marketing Cleveland, Ohio

•Provided digital content strategy for various clients across multiple verticals,

specializing in content development & marketing, usability, and consumer experience

•Managed copywriters and SEO specialists to implement relevant and shareable content

•Created content for blogs, news items, press releases, landing pages, micro sites, PPC,

and more

•Account management & client development

Manager of Digital Strategy January 2012 – January 2014

Crain’s Cleveland Business Cleveland, Ohio

•Developed and implemented digital content strategy for regional B2B publication

•Developed and maintained guest blogger program, with over 50 writers providing

content across five weekly or bi-weekly columns

•Designed digital version of 2013 Neal Award winning feature, “Remaking West 25th

Street and the Market District”

•Implementation of digital content strategy resulted in unprecedented growth, including:

oDigital revenue increased from $300,000 in 2011 to $600,000+ projected for EOY 2013

oAd impressions increased from 13 million in 2011 to nearly 30 million in 2013

oIncreased visits by 70%, unique visitors by 32% and page views by 30%

oDoubled page views for video products, increased gallery traffic by a factor of 8

Web Content Manager January 2009 – November 2010

Masco Cabinetry Middlefield, Ohio

•Managed all aspects of online content for KraftMaid, a large consumer product brand

•Created content for re-launch of www.kraftmaid.com in 2009 and developed site

enhancements to support current and future marketing initiatives

•Created a report on responsible corporate social media activities that was adopted as

Masco Corporation’s official policy

•Implemented a corporate email strategy, across B2B and B2C channels, maintaining

quality and adherence to CAN-SPAM Act and best practices.

Editor August 2005 – January 2009

Insurance.com Solon, Ohio

•Led writing team in creating engaging content for auto insurance customers

•Developed award-winning content for direct mail, interactive ads, and email campaigns

•Wrote and optimized content for SEO relating to financial matters, insurance, safety,

etc., monitoring keyword activity for maximum impact and ongoing improvement

ADDITIONAL EXPERIENCE

Owner 2007 – Present

Greymalkin Designs Medina, Ohio

•Owned and operated small-press publishing company

•Lead writer on three publications, responsible for product development and marketing

Copywriter 2004 – 2005

Edgepark Surgical Twinsburg, Ohio

•Produced educational newsletter for customers with diabetes

•Responsible for 16,000+ product descriptions online and in print

Web Content Coordinator 2001 – 2004

Advanstar Communications Cleveland, Ohio

•Managed editorial content for several websites

•Part of development team for in-house Content Management System

EDUCATION

Bachelor’s Degree, English May 1994

University of Ulster Coleraine, UK

John Braidwood Research Fellowship March 1997

Queens University Belfast Belfast, UK

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