Business Analytics, Google Analytics, SQL, Excel, Power Point, SAS

NIDHI CHAWLA

Phone: 408-***-****, Email: ****************@*****.***

Professional Summary

5+ years of analytics experience across web, online advertising, sales and marketing domains.

3+ years of experience as people manager.

EDUCATION

Dual Degree (B.Tech, M.Tech), Indian Institute of Technology (IIT), Madras 2004-2009

Major in Chemical Engineering CGPA: 8.4/10

Minor in Trends in Business and Finance CGPA: 9.3/10

PROFESSIONAL EXPERIENCE

Altisource Business Solutions Pvt. Ltd. Bangalore

Lead Analyst (Sell Funnel) - (www.Hubzu.com – Marketplace for real estate assets) Jan’13 – Mar’15

Seller Analytics

Partnered with several stakeholders across operations, sales, marketing & inventory teams. Led a team of analysts

to provide actionable guidance for inventory management, seller on-boarding, property management and business

development.

Recommended changes to business model by analyzing a pilot initiative Direct to Broker, the recommendations

were well received by leadership and lead to change in monetization policy of the portal.

Initiated efforts around automation & reducing dependencies leading to significant improvement in efficiency,

timeliness and quality of the deliverables.

Marketing Analytics

Developed channel attribution models to assess performance and ROI of various marketing channels.

Analyzed the effectiveness of email marketing campaigns to compare performance of prototypes. Built a RFM

model for user segments which is now being used for email targeting.

Conversion Analytics

Analyzed impact of factors like marketing, product changes, funnel efficiency, seller changes and selling format on

overall conversion funnel.

Worked closely with the CEO to publish the complete conversion story and received an internal award for the

ownership and commitment.

Similar properties Recommendation Engine

Developed a completely automated content based recommendation system using scikit-learn library in Python,

which shows similar property recommendations to the buyers who missed out in an auction.

.

Cognizant Technology Solutions (Market Rx) Gurgaon & Bangalore

Senior Associate Nov ’09 – Jan’13

Online Advertising Analytics

Worked on marketplace monitoring, issue identification, root causing, analyzing the impact and working with

different teams to drive resolution/fix for one of the world’s largest ad networks organizations.

Project involved gathering data from various internal sources/tools, alert configuration/monitoring/analysis,

generating standard & ad-hoc reports.

Worked at client location & handled project planning and communication to ensure client expectations are met.

Tracking & Assessing brand performance through reporting & support analytics

The project involved continuous tracking and reporting brand & channel performance in the market.

Led a team of 5 associates in handling 15 weekly/monthly reports.

Also, undertook a special subproject ‘KPI Rationalization’, involving review of all the KPIs and suggesting new

KPIs to the client based on the changing dynamics in the pharma sector. Followed by implementation.

Sample Planning & Analytical Support

The project involved developing a sampling plan for all the brands of a top pharma company in US

considering various factors of demand and supply as per the product lifecycle.

Led a team of four members in successfully running a cross channel sample optimization & planning exercise .

Collaborated with brand managers in tracking performance & flagging anomalies supported with quantitative

commercial insights.

Page 1 of 2

Market Segmentation

The project involved segmenting the customers for some of the brands of a top pharma company in US.

Brand writings, class writings, therapeutic area, responsiveness to detailing & impactable sales were some of

the factors considered while segmenting the customers. Latent Class Analysis was used to build a model that

performs segmentation.

ROI Analytics

Prioritized promotion channels based on their Return on Investment.

Designed & executed multiple experiments for various clients on test-control set up.

Measured performance of experiments based on ROI & presented the results to client with recommendations.

Hindustan Studies and Services Pvt. Ltd. Bhopal

Part-time Associate Jul’09-Nov’09

Performed Logistic Regression using SPSS to find the factors like type of collision, gender, age, location etc.

resulting in the fatality/non-fatality of a road accident

Independently handled all aspects of project: Proposing the solution, learning the statistical methods required,

developing the model, ensuring timely delivery & responding to client queries

Maulana Azad National Institute of Technology Bhopal

Lecturer Aug’09-Nov’09

Conducted two theory and two practical courses for pre-final year students in Chemical Engineering Dept

Taken initiative to procure new Lab Equipment

SKILLS

SQL, Excel, SAS, Power point, VBA, Python, Web Trends

Certifications: Google Analytics, Google AdWords

EXTRA-CURRICULARS

Conducted training sessions on MS-SQL and SAS in the organizations I have worked

Part of Himalayan expedition to Sar Pass, 2009

Mess Secretary of Girls Hostel, IIT Madras 2006 -07

Member IViL, a group at IIT Madras that works for rural upliftment, 2006

Member of publicity, hospitality, security and lecture & demonstrations teams, 2004 -2006

OTHER RELEVANT INFORMATION

L2 Visa, Date of Expiry: 10-Jan-2018

Page 2 of 2

Contact this candidate