Brittany K. Guyton
**** ** ***** ** #** Cell: 832-***-****
Bentonville, AR 72712 *********@**********.***
Professional Summary
Successful sales manager in both the automotive and retail industry. Tech savvy, marketing mindset with a talent for sales and customer interaction. Strong leadership and training skills. Proven track record of sizable sales increase over plan. Customer service oriented while keeping top line sales first priority. Quick and adaptable in any situation, while getting results. My strongest asset is that I am open minded and always looking for a challenge.
Employment History
Signet Jewelers, Zale Division- Rogers AR 2013-Present
Store Manager
* Trained and developed a team of six
* Managed day to day operations and inventory
* Averaged a sales increase of 30% over plan, 40% to LY comp.
* Escalated warranty sales from 9% to 12% of total sales
* Provided in the moment feedback for team members to increase top line sales
* Earned "Exceeded Requirements" on the past two year end merit reviews
* Promoted to a higher volume store and increased sales by over 10%
Beck and Masten Buick GMC- Houston, TX 2012-2013
eCommerce and Marketing Director
* Increased Google reviews by 120%, Yelp by 75% and DealerRater by 57%
* Designed social media platform and increased customer engagement by 88%
* Under my guidance, brought website views from 11k to 17k per month
* Improved internet sales by 50% over one year
* Trained all sales personnel on ADP CRM and Appraisal programs
* Oversaw OnStar and Retention reports and helped pave the way for our Sales to Service transition procedure
* Reported monthly sales and outlined next month's digital strategy
* Liaison between dealership and vendors, including negotiation solutions and reducing expenses.
* Oversaw website search engine management and optimization for Google, Yahoo, Bing and Aol.
Ron Carter Toyota- Alvin, TX 2010-2012
eCommerce Manager
* Oversaw website design and monthly specials, SEO/SEM and reputation management
* Increased internet sales by 20%
* Trained all sales personnel on DealerSocket CRM
* Improved social media engagement by 30% in two months
* Coached internet sales personnel on best practices for closing deals
* Examined all customer complaints and resolved every issue in a timely manner
Business Development Manager
* Streamlined the business development department from the ground up
* Trained a team of three to handle all sales and service calls while effectively setting appointments
* Invented the business development center's process manual and put it into action
* Under my guidance, my department established a 50% appointment set, 60% show and 50% sold ratio
* Improved follow up practice on leads 30 days or older resulting in an extra twenty car sales per month
Education
Alvin Community College 2007-2008
* General Studies
Northwest Arkansas Community College 2013-Present
* Enrolled and pursing BA in Business