***************@*****.*** Contact no.: 510-***-****
PREETI KANDPAL
**** **** ******, **********, ** 94608.
***************@*****.***, Cell no: 510-***-****
SUMMARY
More than 2 years of experience in Sales and Operations management, Client interaction, Marketing
and sales, lead generation, Data management and Data analysis.
Enthusiastic customer service/telesales representative, product demo and training as well as in depth
understanding of the sales cycle process.
MBA in 2010 2012 (Marketing and Finance) from Doon University Dehradun, India.
Proficient in MS Word, MS Excel advance, MS Power Point, CRM.
KEY SKILLS: Quick learner, Active listening skills, Sharp problem solver, Client relations specialist
and focused on customer satisfaction.
ACCOMPOLISHMENTS
Created strategies to develop and expand existing customer renewal which resulted in a 25% increase
in monthly renewal.
Fielded and processed up to 60 70 calls per day.
Created critical KPIs to track and improve on time delivery, customer issues and safety statistics.
Streamlined the operations, dispatch and deliveries, resulting in a 15% reduction in operating budget.
Boosted customer satisfaction ratings from 30% to 90 95% under 3 months.
WORK EXPERIENCE
Organization: Wolters Kluwer India Pvt. Ltd.
Title: Seminar Sales Associate
Duration: 4th August 2014 – 3rd February 2015
Role and Responsibility:
Successfully managed logistics, coordination and execution of conferences and seminars.
Developed and maintained sales pipeline to achieve lead generation objectives by placing calls,
sending e mails to potential clients for sales and marketing purposes.
Sales: Consistently generated additional revenue through skilled sales techniques.
Identified prospective customers using lead generating methods and performing an average of 60 cold
calls per day.
Managing coordination with clients/partners/marketing teams and vendors engaged in project work.
Fortnightly customer mailer, sharing Key developments/ Use Cases/ Product upgrades etc.
Responsible for implementing all business building and relationship building expectations with
uniquely assigned accounts and customers.
Communicating with clients and merchants to improve and develop business relationships cordially, in
addition to maintaining constant follow up on their feedback.
Post event evaluation (including data entry, monthly revenue, response of the event, analysis and
reviews of reports for event stakeholders).
Advanced user of CRM and C soft (internal tool) sales management software, generating pipeline and
account reports weekly.
Organization: Wolters Kluwer India Pvt Ltd.
Title: Customer Associate (Operations and sales management)
Duration: 11th Feb 2013 – 7th April 2014
Role and Responsibility:
Responsible for order processing, customer service and supply chain for CCH India.
Successfully managed renewal mechanism cycle for the CCH online and electronic products, sending
renewal notice to existing customer database.
Computed Data Reports: Provided required weekly, monthly and quarterly reports listing sales figures
and client track records.
***************@*****.*** Contact no.: 510-***-****
Database Maintenance: Assisted in the managing of the company database and verified, edited and
modified members’ information.
Customer Service: Researched, calmed and rapidly resolved client conflicts to prevent loss of key
accounts.
Resolved Customer/Channel Partners/Account Managers enquiries related to Product, prices,
availability, edition, order's status, delivery, dispatches & billing, create product/title master in system.
Strengthened the dealership reputation by providing expert technical explanations and resolving
product disputes between customer and dealers.
Logistic Call management: Liaise with logistic partners for dispatches and deliveries within or outside
India.
Worked closely with Sales team to achieve cash flow target.
Monitors competition and recommend changes in products, service and policy by evaluating results
and competitive developments.
Organization: iTasveer E commerce
Title: Customer Relationship Associate
Duration: 10th Dec 2012– 7th Feb 2013
Role and Responsibility:
Generating leads and revenue Client meeting for promoting our brand, by meeting schools and
companies.
Social media marketing of the company brand, Updating facebook, twitter, linkedin.
Customer engagement through calls and mails, resolving their queries.
Responsible for Operations management, Tracking records of online orders and preparing reports on
daily basis.
Collected, monitored and evaluated customer requirements to achieve desired delivery time and order
fill rates.
Developed rapport with the customer base by handling difficult issues with professionalism.
Organization: Reed Elsevier India Pvt Ltd
Title: Marketing and sales coordinator
Duration: 24th Aug 2012– 24th Nov 2012
Role and Responsibility:
Successfully completed marketing campaigns & survey for introducing scopus in academics &
government markets.
Contributed to the planned and sustained growth of the business through the successful generation of
leads and creation of qualified opportunities.
Worked on Scopus: World’s largest abstract and indexing database, to correct the author profile
correction.
Key coordinator for receiving feedback/information between product manager & research scientist.
Work closely with the Product Manager to ensure post sales activities driving usage and customer
satisfaction scores.
Worked on NASI Scopus awards for Scientist.
SUMMER INTERNSHIP (ACADEMIC PROJECT)
Organization: 2ergo India Pvt Ltd (Software Company)
Title: Business Development Trainee
Duration: 20th June 2012– 19th Aug 2012
Role and Responsibility:
Studying Market Attractiveness and potential market for India and Asia Pacific Region.
Developing Marketing Strategy for India and Asia pacific Region.
Data collection, market research, preparing report.
***************@*****.*** Contact no.: 510-***-****
EXTRA CURRICULLAR ACTIVITIES
Event Management:
Our Student team showcased the Stall of Doon University at the Uttarakhand Industrial Expo, 2011
organised by the Confederation of Indian Industries (CII) at the Integrated Industrial Estate, Haridwar
(Uttarakhand). This was the first major off campus event managed by the Students of the School of
Management.
Organized blood donation camp in the University in 2010.
Member of Event Management for 5th Uttarakhand State Science and Technology Congress (UCOST),
held at Doon University, Dehradun from 10 12 November 2010.
Member of the Cultural Committee, Doon University, Dehradun.
Member of the college Table Tennis and Badminton team.
ACADEMIC PROJECTS
Customer satisfaction and dissatisfaction for fair and lovely cream in 2011.
Effect of mobile advertising via mobile device on youngsters in 2011 2012.
Project on ITC's e choupal and its profitable attempt at rural transformation.
Project on defining the Target Market and Positioning Statement for Employ ability of Students of the
Pioneer Batch of School of Management, Doon University.
QUALIFICATION
2010 2012, MBA (Marketing and Finance), CGPA: 7.44
2007 2010, Bachelor of Science (PCM), CGPA: 5.4
2006 2007, AISSCE Class XII (PCM), CGPA: 6.9
2004 2005, AISSE Class X, CGPA: 7.1
HOBBIES
Sketching, Dancing, Driving, Badminton.
WORK AUTHORIZATION STATUS
Visa: L2 (Already filed for Application for Employment Authorization document) EAD.