Manager Marketing

ANDREW C. SPIKES

678-***-**** - ******.******@*****.***

SUMMARY: An educated and experienced marketing professional with

extensive knowledge about brand management, product management,

and operational optimization.

EDUCATION: ANDERSON UNIVERSITY - Masters of Business Administration (MBA)

Concentrations: Marketing / Business Administration

BELMONT UNIVERSITY - Bachelor of Business Administration

(BBA)

Concentrations: Music & Entertainment Business; Marketing

EXPERIENCE:

IDISCIPLE - FAMILY CHRISTIAN October

2014 - April 2015

Atlanta, GA - Marketing Manager: Brand Management & Development

. Increased app and mobile customer base through various

marketing campaigns, while decreasing acquisition cost and

risk to capital.

. Strategized, managed, and analyzed all paid digital

marketing SEM campaigns through social media channels,

display, and keyword search.

. Improved app engagement 46% by executing a content marketing

strategy utilizing microsites, YouTube, and other social

media channels.

. Performed analysis at the category, consumer, brand,

product, and internal company levels to develop key insights

to drive strategy.

. Secured and managed agency relationships for specific

advertising initiatives.

NewPoint Media Group April 2013

- October 2014

Atlanta, GA - Partner Marketing Manager/ Product Manager

. P&L responsibility for four national websites with a revenue

budget of $956k, and increased revenue by 15% in the first

year to $1.1M by adding rev-share partnerships and

establishing an inside sales division for online

advertising.

. Created and directed the digital marketing strategies for

online products by defining the business, product and

marketing strategies, writing requirements and

documentation, and improving the development processes.

. Negotiated and implemented value-driven domestic and

international partnerships leveraging our brands' digital

assets including syndication partnerships, co-branded

revenue partnerships, and digital advertising partnerships.

. Implemented solutions by collaborating with development

teams including R&D, Marketing, Sales, and Operations

through market requirements, product contract, and

positioning.

Trane August 2011 -

April 2013

Atlanta, GA - Project Manager

. Managed all aspects of project completion for 150-200

projects. (Including material procurement, internal/external

communication, cost control, and revenue forecasting.)

. Specialized in turn-key projects for Trane's Building

Automation products through conception, implementation,

installation, training, service and support.

. Provided ongoing review and coordination to enhance our

energy management products' serviceability, increase user

satisfaction, and reduce installation and warranty cost.

YP.com May 2009 - April

2011

Atlanta, GA - Sales and Marketing Manager, Digital Products

. Devised and Managed advertising campaigns incorporating

selected mediums of mass advertising including direct mail

and television advertising as well as permission-based

advertising including print and digital mediums through SEM,

SEO, and social networking sites.

. Researched and analyzed industry matrixes to formulate

effective marketing campaigns for small and medium

businesses.

. Incorporated individual goals in a team environment to

obtain group objectives.

SONUS, LLC August 2007 - January

2009

Nashville, TN - Marketing Account Manager/Media Planner

. Constructed marketing campaigns to fit specific markets

based on the local demographics.

. Developed and supervised implementation of all Sonus

marketing plans with the sales and marketing departments

using SalesForce, our CMS software, and writing best

practices for proofing and editing sales marketing

collateral.

. Utilized the Microsoft Office Suite including Excel, Word,

Entourage, and PowerPoint in addition to Adobe Creative

suite.

BLACK RIVER MUSIC GROUP, LLC November 2006 -August 2007

Nashville, TN - Marketing Coordinator

. Managed social media accounts for artist to improve fan

engagement and spark conversation around the artist's brand.

. Addressed artist concerns with regards to innovating and

marketable ideas to recapture the patrons included street

teams, fan-club websites, and the music artists' official

websites.

. Promoted and marketed upcoming albums and live

performances through street marketing teams and social media

avenues.

. Managed press requests for music artists and actively

pursued artists press opportunities.

COMMUNITY

SERVICE:

THE COMMUNITY LEARNING CENTER, NPO July 2005 - Present

Southeast, USA - Founder

. Organizes student sessions for staff music teachers by

establishing communication between teachers and their

student.

. Manages all aspects of business functions including

Operations and Marketing

. Establishes relationships with the local schools and non-

profits to promote our music lessons.

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