Marketing Design

Summary of Experience

Specializing on Graphics Design (Print Collateral), Corporate Identity & Branding, Still Photography (Product & Special Assignment),

Website Design as well as today’s Social Media Marketing (Landing Pages Creation & Email Blast Campaign) and also Videography

& Post Production (both for Web & DVD). Also extensive knowledge of Printing Production (Pre-Press on Lithography, Flexography,

Screen Printing and Wide Format Printing). Familiarity on most graphics softwares for Macintosh and PC computers. Duties includes

production planning, budgeting, advertising & marketing strategies, vendor & client relations, quality control and inventory control.

Summary of Skills

COMPUTER SOFTWARES:

• Adobe Creative Suites 5 (InDesign, Photoshop, Illustrator, Acrobat Professional and Dreamweaver) and Quark Xpress

• Apple Final Cut Pro, DVD Pro, Adobe After Effects, Adobe Flash and Adobe Premiere

• Microsoft Office (Word, Excel and Power Point)

GRAPHIC ARTS:

• Corporate Identity and Branding

• Product Catalogs, Brochures, Posters, Sell Sheets, Menus, Manuals & Instructional Book

• Packaging Design (Blister Packs, Cartons, Corrugated Boards, Injected Mold Containers)

• Product Labels (Vinyl Labels, Foil Embossed Labels, Gloss & Matte Finished Labels and Peel-Off & Scratch Surface Labels).

• Display Advertising (Power Wings and Gravity Feed Display) and Vehicle Wraps.

• Product Booth Display and Exhibit & Trade Shows Display.

• Social Media Marketing & Advertising (Constant Contact Corporate Setup, Email Blasts, Landing Pages, Web Pages & Eblurbs)

PRE-PRESS & PRINTING PRODUCTION:

• Extensive knowledge on printing production from CMYK, PMS Colors, Spot Colors and RGB for digital wide-format printing as well as

usage of variety of artwork format such as TIFF, EPS, PDF and JPEG.

• Extensive knowledge on pre-press production for lithography or offset printing, flexography, screen printing and wide-format.

• Familiarity with pre-press software such as Pit Stop, Color Burst, Onyx RIP Software, Esko Softwares and much more.

• Experienced working on Heilderberg Printers, Didde Web Press, HP Indigo Digital Printers, Xerox iGen4 Digital printers.

EXHIBIT & DISPLAY APPLICATION AND WIDE-FORMAT PRINTING:

• Wide-format printing on variety of materials and media such as Vinyl, Cloth, Canvas, Static Cling, Adhesive Sheets, Sintra Sheets, Wood,

Magnets, Backlit Materials (Fabric and Vinyl), Clear Plexi-Glass and much more substrates.

• Extensive knowledge on wide-format logistics and printing application such as banners (single & double-sided), billboards, floor graphics,

window graphics, stair graphics as well as vehicle wrap application.

• Familiarity with high end and top of the line wide-format printers such as Vutek UltraVU® 5330 & 5300 (16’ 4” wide), Vutek UltraVU

® 3360 (10’ wide), Vutek PressVu® UV 200, Vutek FabriVU™, Vutek GS 3200 White Ink Press VU (10’ wide), Scitex ision Turbojet,

V

Mimaki CG-160 FX Vinyl Cut System (10’ wide), HP 5500 dpi Design Jet and Epson Stylus Pro 7880.

STILL PHOTOGRAPHY:

• Extensive knowledge on product photography, location photo shoot, model and assignments.

• Familiarity with Canon 5D and Canon 60D Digital SLR Cameras and usage of variety of lenses and lighting application.

VIDEOGRAPHY & POST PRODUCTION:

• Extensive knowledge on video production from filming, to editing, authoring and encoding, for both video streaming for web and also

DVD production with the use of softwares such as Apple Final Cut Pro, DVD Pro, Adobe After Effects and Premiere.

• Familiarity with Panasonic HVX200, Panasonic AG-HMC150 AVCCAM Camcorder, Panasonic DVX100 A&B, Canon XH-A1s 3CCD HDV

Camcorder, Canon XL2 Camcorders as well as videography using Canon 5D and Canon 60D (DSLR professional cameras).

Work Experience

June ‘13 to Pesent (Temporary/ Contract Job)

Melissa’s Produce • Vernon, California

Senior Graphics Designer

• Responsible for creating and producing all advertising and marketing print collaterals susch as: Posters, Brochures, Sell Sheets,

Flyers, Product Information Sheets, Catalogs and POP Cardboard Displays and Corrugated Stands.

• Also accountable for creating Landing Pages, Email Blasts (Constant Contact) and Eblurbs for social media marketing campaign.

• Also perform Product Photography for both print and online interface with the use of professional DSLR still cameras and variety

of high-end lenses and knowledge of using indoor lights.

• Capture video footages (location, product shots & special assignments) and also has extensive knowledge in post production

(editing, customized audio & soundtrack creation, video compresion) for both online and DVD production.

July ‘12 to February ‘13 (Temporary/ Contract Job)

The Brainchild Design • Santa Monica, California

Creative Director

• In charge of creative department and responsible in producing all advertising and marketing collaterals for both print and

web interface requirements.

• Job includes budgeting, inventory control and work with vendors and suppliers.

October ‘11 to February ‘12 (Freelance/ Part Time Job)

Pinnacle Fishing • Irvine, California

Senior Graphics Designer

• Responsible for creating all advertising and marketing collaterals for both print and web interface.

• Also perform package & label design, product development, product photography and video & post production for web.

• Jobs include website design/updates, social media support (facebook) and creates landing pages for email blast production.

September ‘10 to January ‘11

Supercolor • Irvine, California

Pre-Press Production Artist

• Primarily performed pre-press work for variety of exhibit and tradeshows media and displays.

• Extensive knowledge on variety of display and exhibit designs, layouts and logistics for tradeshows as well as retail stores.

• Familiarity on different printing substrate such as vinyl, fabric, static cling, magnets, floor & stair graphics and much more.

February ‘07 to September ‘07

United Exchange Corp • La Mirada, California

Graphics & Package Design Specialist/ Marketing Department

• Responsible for packaging designs concept up to final product for variety of consumer products like:

Health & Beauty Oral & Skin Products Pet Care & Accessories

Bath & Baby Care Household Products Automobile Products

• Performed and created product mock-ups and prototypes for presentation and deliberation.

• Created die lines, artworks, logos and much more in Adobe Illustrator.

• Performed product photography as well as photo imaging in Adobe Photoshop for packaging, brochures, posters and other

marketing collateral.

March ‘06 to February ‘07

Axiom Label Group • Compton, California

Senior Graphic Artist

• Created die lines, artworks, logos and performed color separations, trapping and output films for flexo plates.

• Responsible for pre-press production and perform press checks at printers facilities for final color correction and printing approval.

Work Experience (continued)

February ‘02 to November 05

Symbiosis3 Multimedia System • Temple City, California

Creative Director

• Brainstormed and coordinated directly with CEO, Marketing Director for both advertising and marketing collaterals.

• Created package designs for variety of Toys, Automotive Tools, Electronics and also DVD packaging

• Worked and coordinated with outside vendors (freelance artists, photographers, printers and other suppliers)

• Performed proof “press checks” at printers facilities for final printing approval.

January ‘98 to February ‘02

San Gabriel Valley Newspaper Group - West Covina, California

Senior Graphic Designer

• Created layouts for newspaper and magazine print ads from 1/8 ad size to full page; from single color (B&W) up

to 4-color process and also for PMS spot colors

• Performed scanning, proofreading, typesetting, photo imaging and color separation output for plates

October ‘91 to May ’00

S.E. Rykoff & Company • Los Angeles, California

Creative Director

• Responsible for creating both Non-Food and Food product labels and packaging.

• Accountable for layouts and designs on placemats, napkins, menus, traycovers, coasters, chef hats, tea-tags and much

more related collateral for food and restaurant supplies.

• Responsible for layout and designs on department’s yearly promotional brochures, catalogs, flyers, mailers and much

more advertising and marketing collateral.

• Conceptualized and coordinated designs for tradeshow and exhibit booths.

• Performed computer maintenance and responsible for archiving all digital literatures, artworks and graphic images

and format (JPEG, EPS, TIFF, PDF).

• Created headlines, taglines, bullet points and copywriting for product and advertising campaign

• Supervised and brainstormed with Graphic Designers/Artists from thumbnails to final artwork

Education

University of Santo Tomas American Film Institute

Manila, Philippines Los Angeles, California

B.A. Degree in Fine Arts, Multi-Media & Web Design Creation

Majored in Advertising Arts Post Video Production

Platt College Platt College

Lakewood, California Cerritos, California

Pre-Press & Production Art Computer Graphics Design

Seminars & Certifications

Frontline Leadership Training SkillPath Seminars (Mac Academy)

Los Angeles, California Pasadena, California

Managing, Interacting Troubleshooting & Maintaining the Mac

& Teambuilding Certified Apple Computer Technician

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