DAVID B. BROWN
**** ********** ******* - ******, ******** 72758
Phone - 479-***-****
email - **********@*****.***
LinkedIn URL: www.linkedin.com/in/davidbrown662
Executive Summary
Multi-faceted manager with a variety of Sales, Marketing and Management
experiences. A team player that demonstrates the ability to work
successfully across multi-functional groups to effectively achieve
collective organizational objectives. A natural leader with proven
performance in the areas of strategic design, development, implementation,
and management of a large-scale domestic and global operations.
Known and appreciated for vision, team management, and motivation skills,
creative problem solving, and achievements in delivering superlative
outcomes in driving growth in revenue and profitability. Ability to solve
complex problems and generate changes in processes that lead to continually
better operating results.
Core Competencies
Sales and Operations Management Key Account Management
New Market Development
P&L Responsibility Global Account Management Oral, Written
& Presentation Skills
EBITA Delivery Quota Setting & Attainment New Product
Launches
Strategic Corporate Planning Corporate Acquisitions Business
Start-up
Account Planning Process Development Employee Development Wal-
Mart Branded/Private Label Selling
Account Planning & Integration Forecasts & Projections
Public Relations development
Recent Employment History
SAGER CREEK VEGETABLE COMPANY (formerly ALLENS INC.) (2006 -2014)
Vice President of Retail Sales (04/12- 10/14)
Siloam Springs, Arkansas
Responsible for all aspects of retail canned for Branded and Store
Brands at all US and International Accounts and direct report to CEO and
Private Equity Board of Directors. Responsible for P&L, EBITA, developing
the trade spending plan, annual budgeting, annual forecasting,
marketing plan and budget, public relations interviews, new item design,
new item launch plans. Manage direct reports of 8 regional sales
managers, 5 Customer Service Representatives and 28 Independent
Brokers throughout the United States and set quota and budget goals for the
sales organization.
. Controlled $323 MM in total sales
. Responsible Branded and Private Label Canned Vegetable line at Wal-
Mart
. Responsible for trait expansion on 7052 new points of branded
distribution at Wal-Mart
. Managing GMROI growth within Wal-Mart for total category.
. Developed Trade Marketing Plan that drove growth on Store Brand
business +4.4%
Director of Retail Sales (06/06 - 04/12)
Siloam Springs, Arkansas
Responsible for Branded and Store Brand retail canned goods and
frozen in US directly reporting to VP and CEO management. Responsible
for developing Account Planning Tool and processes, managing direct reports
for sales and customer service. All public relations communications.
Mentored sales team at all major appointments with every retailer in the
US. Planned and attended all major Food Shows, Conferences and Customer
appointments.
. Developed Trade Spend Plan for Retail Class of Trade
. Developed Trade Spend Approval process
. Developed and launched a Branded Frozen line that represented $7.7MM
Sales
. Revised and integrated new label design into existing Allen Brand
. Responsible for Wal-Mart acceptance of brand of core brand of
vegetables in 100% of traited stores
. Drove year over year growth of GMROI
COLGATE/PALMOLIVE COMPANY (1989-
2006)
Category Team Leader for Wal-Mart (9/03 - 6/06) Bentonville,
Arkansas
Responsible for Category advisorship for Deodorant and Men's
Toiletries. Also responsible for growth in Department 82 (Checklane)
at Wal-Mart totaling $94 million in sales. Managed all aspects of
developing annual budgets, spending, forecasting and promotional
planning for the mentioned categories. Also responsible for developing
cross category packs for WM Department 82
. Category Advisor for Wal-Mart Underarm/Deodorant Category
. Grew POS Sales on CP Deodorant Brands (Speed Stick and Irish Spring)
+12%
. Doubled Distribution on Fabuloso at Wal-Mart
. Expanded store traits on Existing Fabuloso Items driving POS
consumption to +86%
. Increased the number of Features & Tabs on APC items 50% vs. Previous
Year
. Gained distribution on the only Softsoap brand at Check Lane for
yearly modular
. Drove POS sales for Colgate in Dept. 82 up +368%
Corporate Account Manager (1/00- 9/03)
Ft. Worth, Texas
Corporate Account Manager for Fleming nationally. Controlled and
responsible for $61 million annual net sales. Managed a full service
Broker and Direct sales organization that was responsible for each
individual Fleming Divisions.
Responsible for market funds, broker commissions, broker structural
organization, account planning, Hispanic marketing, estimates vs.
quotas, and promotional budgets. In addition to normal responsibility at
this position, also, responsible for
preparing and attending the FDI and GMDC conferences each year
representing Colgate.
Broker District Manager (11/97-01/00)
Tampa, Florida
Broker District Manager for the state of Florida. Managed all of the
Florida Broker Account Executives for Publix, Winn Dixie Corporate and
all Florida Direct Accounts. Managed Broker and Direct retail operations
for the Florida district. Responsible for account planning, coordinating
retail meetings, retail audits, retail funding, broker commissions and
payouts, brand strategies, broker marketing development, Hispanic
marketing, developing estimates and annual promotional budgets.
Category Development Manager (4/96-11/97)
Atlanta, Georgia
Category Development Manager for Southern Region. Managed seven
major National Brands. Developed brand strategies, controlled brand
promotional funding and created regional promotional programs for thirteen
(13) states. Developed brand planning programs for HEB, Publix, Kroger,
Winn Dixie, Albertsons, Food Lion, Dollar General and Family Dollar.
Point person for communicating field sales needs to Colgate Corporate in
New York.
Work History with Colgate (1/89 - 4/96)
Account Manager, Houston, TX
Account Manager, Tyler, TX
Senior Unit Manager, Austin, TX
Unit Manager, Waco, TX
Professional Awards and Seminars:
Colgate Hall of Fame Award - development of US Convenience Store
business
2 Chairman's You Can Make a Difference Award winner
Trained and Instructed Total US Sales Organization on internal SAP
information systems
Berkman Leadership Class
Activities:
Sponsor for World Vision Hunger, Pure Mission Esther's House,
Compassion
Small Groups Leader
Hiking, Snow Skiing, Fishing, and Guitar
EDUCATION:
Tarleton State University, Bachelor of Business Administration
-Stephenville, TX 1985
Skill Sets
Proficient in numerous software programs including: Wal-Mart Retail Link,
Nielsen, Spectra and Microsoft Office applications (Word, Excel,
PowerPoint, and Outlook)
Sales Team Leadership and Motivation, Broker Reviews/Evaluations, Trade
Spend budgeting, Customer Negotiations