KEVIN S. COWEN
~ Expert in Building Dynamic Teams . Leader in Managing High-Volume Sales
Operations . Specialist in Boosting Profits ~
*** *** ***** *** . *** City, NY 10956 . 845-***-**** .
**********@*****.***
Award-winning, results-focused leader specializing in driving business
growth, building solid teams, creating strategic marketing plans, providing
world-class client relations, and cultivating a strong brand image with
superior quality. Out-of-the-box thinker offering up-to-date knowledge of
innovative products, industry trends, and consumer needs, while supporting
and solving clients' objectives.
PROFILE OF SUMMARY
Senior Director, Business Development
Neverblue, Inc. 1/2014-Present
. Consulted with advertisers and offered solutions in driving leads, sales,
and branding via web and mobile.
. Acquired more direct relationships with advertisers than others in
organization
. Represented company in trade shows and exclusive roundtable discussions
Key Accomplishments
V Established new relationships with advertisers as well as publishers
V Surpassed company advertiser acquisition goals
V Clients include Hallmark, Draftkings, Match.com, and Getaroom
Vice President, US Sales & Business Development
MassiveImpact 2/2012-1/2014
. Responsible for sales and implementation of MassiveImpact's mobile
services to businesses in US and Canada.
. Represent MassiveImpact at tradeshows and media requests
. Managed additional staff both in US and Israel.
Key Accomplishments
V Increased US distribution, driving new business in app downloads as
well as lead generation. Increased revenues and profits in US and
Canada. Successfully launched MI into travel vertical.
V Clients include Kabam, Acute Games, and Hotels.com
Strategic Sales Director
Pepperjam, Inc (An Ebay Company) 10/2010 -2/2012
. Consulted with enterprise and smaller businesses in offering mobile and
web acquisition solutions
. Utilize broad industry knowledge and dynamic business acumen to maximize
long-term relationships between online merchants and publishers via a
transparent network, for a key leader in online performance marketing and
technology.
. Provide innovative tools and analytics to optimize complex performance
marketing channel.
Key Accomplishments
V Increased revenue by implementing new business strategies and
establishing new sales verticals to enhance company reach, along with
leading targeted acquisition efforts on Cost Per Action(CPA) / CPL
initiatives for the company and actively recruiting new sales
publishers focused on forward-thinking CPA / CPL campaigns
V
Senior Advertising Sales Manager
Epic Advertising 5/2008 -10/ 2010
. Spearheaded $25 million in revenue and $5 million in profits throughout
tenure for this global performance marketing company.
. Coordinated efforts among management teams and direct reports. In
addition, trained and mentored new sales team members, which was
instrumental in achieving consistent monthly revenue increases.
Key Accomplishments
V Increased sales from $0 to $1 million+ monthly, along with continually
outperforming companywide peers.
V Liaised among iMarketing, QuoteWizard, Jenny Craig, Zoosk, and Ashley
Madison clients.
V Recognized as "Top Performing Salesperson" for 2009 and 2010.
Director of Business Development
Traffix, Inc. (Atrinsic) 1/2006 - 5/2008
. Expertly analyzed, identified, prospected, and sold all Traffix services
encompassing state-of-the-art search engine marketing, lead generation,
co-registration opportunities, and mobile solutions to maximize overall
bottom-line results.
Key Accomplishments
V Secured $300,000+ monthly in billed revenues by proactively
introducing new business opportunities for such high-profile clientele
as Club Mom, People Media, LifeLock, and eHarmony.
Client Development Manager
LinkShare Corporation 3/2001 - 1/2006
. Built and sustained profitable operations by developing and penetrating
new sales territories to consistently meet and / or exceed corporate
sales targets, along with researching, identifying, targeting,
prospecting, and selling new programs.
Key Accomplishments
V Generated $5.1 million in contract revenues, including effectively
selling new affiliate marketing program contacts to key decision-
makers within Fortune 1000 organizations to achieve a 200% growth in
client base.
V Worked with clients such as Bell Canada, Bombay Company, Corel, La
Quinta Hotels, and Roots Canada.
Director of Sales (2000 - 2001) . Sales Manager (1999 - 2000)
Allegiance Telecom, Inc. 1/1999 - 3/2001
. Recruited to motivate and turn around an under-performing sales team
through the implementation of effective sales training and protocols to
support managing clients such as DKNY and Diesel Jeans.
Key Accomplishments
V Launched and managed a high-volume White Plains office producing 200+
new client contracts monthly.
V Drove new account acquisitions and sales revenue growth among a
previously under-performing team by 400% within a one-year period to
achieve status as the #1 producing sales team nationwide.
V Achieved promotion to launch operations of a secondary sales office
which encompassed recruiting, training, and managing a 20-member team
and overseeing a $1-million budget.
Senior Sales Manager
USN Communications 5/1994 - 1/1999
. Exceeded companywide goals through solutions-focused leadership of New
York City- and Westchester-based sales teams, including spearheading
successful, large-scale identification and contracting of new client
accounts, as well as coordinating account efforts among client such as
Oppenheimer Securities, Multiple Sclerosis Society, and 21 Club.
Key Accomplishments
V Recognized for job performance excellence as a three-time companywide
"Top Selling Manager," along with attaining prestigious selection as a
"President's Club" participant for exemplary sales management.
~ Additional Sales / Account Representative Roles Held Prior to 1994
~Available Upon Request
EDUCATION
Bachelor of Arts in English State University of New York at Binghamton