Management Sales

MICHAEL BAYRAKERI

Menlo Park, CA *****

650-***-**** acpc78@r.postjobfree.com

SUMMARY

Combined business and technology experiences in product management, analytics, platform management and strategic marketing roles in interactive media, e-commerce, technology and financial services companies within consumer and b2b domains

Strong multi-functional team leadership skills in matrix environments including engineering, operations, sales, marketing, UX, R&D and legal departments. Hired and managed sales and technical teams

Waterfall & agile product management and project experiences in start-up and corporate

Team member hiring and management experience

Partner relationship management, technology, and product evangelism

Highly analytical, innovative thinking ability with strong technology background

Entrepreneurial experience as founding partner, leading marketing and product strategy, budget, product pricing and strategic partner relationships

EXPERIENCE

Wells Fargo, San Francisco, CA 9/2008-current

Sr. Web Analytics Platform Manager - Internet Services Group:

Responsible for online product design, optimization, web analytics platform management and development of WellsFargo.com site assets:

Improved WellsFargo.com conversation rates by 20 % by developing site optimization program framework, via A/B and multivariate testing, resulting in KPI benchmarks, new user interface/interaction design, and template updates. Managed online product launch, roadmap and requirements for internal search, locator, product recommendation tool and application funnel optimization

Increased analytics platform use by 60 % (100+ team members) by organizing business analytics training and awareness shows, resulting in user development with analysis accuracy and over -500 % time savings on platform adoption

Reduced marketing data processing time by 700 % (from a week to a day) by streamlining the manual aggregation process via providing automation framework requirements

Received consecutive year performance awards for improving internal user satisfaction by timely management of Adobe relationship on platform performance, updates and issue resolutions

Provided bridge-line go-to person functionality for multi-functional team of 200+, participating in over 100+ business projects & initiatives on site tagging and tracking requirements, successfully engaging with marketing, analytics, web development, production support and reporting teams

Negotiated contract use terms & price with 3rd party service vendors to augment existing marketing data, significantly reducing licensing costs

Led cross functional team of 30 to develop and implement end-to-end Hadoop/Aster big data analytics platform, by providing product & business requirements on high level architecture and API-data integration. Emerging platform will provide integrated multi-channel 360 degree customer touch point insights resolving fragmented information gaps

Maximized analytics platfoms’ business value by corresponding with business users, marketing teams and analysts on business logic updates, trend monitoring, bot/cyber attack identification, guiding teams on metric/dimension, and aggregate data standardization and benchmarks

Accuvizyon Inc., San Ramon, CA 2002 – 9/2008

Product Management & Marketing b2c/b2b product marketing / e-commerce start-up:

Founding partner of a multi-channel consumer product marketing company. At a client facing role, responsible for business vision, sales & marketing strategy, budget, product strategy and pricing:

Reached 7 digit annual revenues from start-up in one year by capitalizing on accurate niche market gap and consumer demand identification

Managed over $1M yearly budget, sales forecasts with 90 % accuracy, keeping advertising costs below 4 digit levels

Acquired over 500+ b2b customers in a single year by targeted advertising. Developed loyalty programs that reduced customer attrition rates below 25 %

Achieved 95 % reduction in seasonal market saturation risk by monitoring overseas and US market trends, production levels and b2b customer sentiment

Achieved over 60% yearly product cost savings by developing overseas quality partner relations, increasing supply chain continuity, cost reduction (-50%) and returns (-30%)

Led 35-member sales team hiring and training efforts to develop multi-channel sales strategy, resulting in 30 % increase over 3 consecutive years

Reduced development costs by 90 % by launching html based e-commerce site, at a later stage, directing site transfer to Drupal open source content management system

Diva, Menlo Park, CA 1999 – 2002

Product Manager – Video streaming application as a service start up:

Responsible for competitive analysis, intellectual property portfolio management, product requirements and roadmap of interactive program guide product development:

Analyzed marketplace for user interface and underlying MPEG-2 based media streaming technology features. Managed user story list, prioritization, and development across engineering, third party contract, and legal teams.

Filed over 60+ patents in less than 2 years by leading patent portfolio program, partnering with legal and development teams, providing leverage for company buy-out negotiations

SONY, San Jose, CA 1997- 1999

Technology Manager: Multi-user software gaming product

Responsible for product strategy, technology development, team hiring, project execution, and MPEG standardization of proprietary technology:

Initiated the development of SONY playstation multi-user extension product from ideation to internally high visibility pre-production showcase level in Japan. Recruited 4-member team in less than 3 months, managed the team, agile project roadmap and group meetings

Achieved enforcement of SONY multi-user technology in MPEG-4 systems by evangelizing the proprietary technology in standardization meetings

Successfully conducted market and competitive research by filing 3 issued patents on multi-user client-server communication systems

BUSINESS SKILLS

Market research, competitive analysis, go-to-market strategy, marketing strategy

Product positioning, advertising campaign management, P&L responsibility

Complete product life cycle ownership, requirements and user story development

Business development, partner management, consulting

Entrepreneurship, e-commerce, start-up execution, business strategy

Financial analysis, fundamental valuation, predictive modeling

Web analytics, business analysis, marketing analytics, A/B - multivariate testing, site optimization

Software development lifecycle, API, Web CMS, video technology background

TECHNICAL

@

High Level

Requirements

Omniture Adobe Insight (Visual Sciences, Data Benchmark), Google Analytics, Sitecatalyst

Content Management System (CMS), Drupal, Web UI, HTML, XML, JSON, PHP, SQL, Javascript, LAMP Stack, C/C++, REST, API

Big Data, Hadoop, Aster Data, Teradata, MySQL, Tableau, Microstrategy, ETL

Ph.D.: MPEG2,MPEG4, H.264, Flash, JPEG,Video streaming, compression, encoder, decoder

Linux, Unix, Windows, Visio, Excel, Word, Powerpoint, Photoshop, Dreamweaver

EDUCATION

Ph.D. Electrical and Computer Engineering, 1997

Georgia Institute of Technology, Atlanta, GA

Video streaming, compression, encoder/decoder design, predictive modeling

BSc. Electrical Engineering,

ODTU Technical University, Ankara, Turkey

CERTIFICATE

Architect - Adobe Insight Web Analytics Platform (Omniture Visual Sciences, Data Benchmark)

Finance – Investment Management Certification, Marketing Coursework - UC Berkeley Extension

AWARDS

Over 30 issued patents and published papers in interactive media domain.

High Prestige National Mathematics Competition Award & Scholarships by Turkish Scientific Council.

Contact this candidate