Jeffrey Gustus
Calgary, Alberta, Canada T2R 1C5
*******@****.**
Areas of Expertise
Sales and Marketing.
Proven success in sales and marketing to achieve exceptional revenues. Expertise includes:
• branding and image management;
• launching new products;
• building territories and new markets;
• capitalizing on underutilized market opportunities;
• developing strategic sales initiatives;
• market research and sales forecasting;
• developing public, corporate and industry presentations;
• developing effective advertising strategies (print), including coop advertising and special
events.
Relationship building.
Proven abilities in building and maintaining productive relationships with senior managers,
customers, colleagues, sales, creative and support staff, merchandisers, consultants and the
public.
Communications.
A confident public speaker comfortable in front of large and small audiences, from senior
executives to customer sales staff.
Team leadership.
A dynamic team leader with demonstrated skills in managing, coaching and motivating
achievement-oriented teams.
Education
Bachelor of Commerce; Business Management and Marketing: Dual Major
Northwood University; West Palm Beach, Florida, 1992
Business Administration and Automotive Marketing Diploma
Canadian Automotive Institute/Georgian College of Applied Arts and Technology, Barrie,
Ontario, 1991
A commitment to ongoing professional development includes courses/books such as:
Anthony Robbins: Personal Power and Ignite the Fire Within
Brian Tracy: Sales Professional and Personal Growth
Taylor Riklan: Mastering the World of Selling
Arlene Dickinson: Persuasion
Robert Greene: Mastery
Geoffrey Gitomer: The Sales Bible/Getting Your Way
Career Profile
Sales Professional
Royal Oak Audi, Calgary Alberta, 2010 to 2014
New Vehicle Department Sales
Accomplishments
• CSI and Gross Profit leader with exceptional ability affluent to work with purchasers.
Highest number of high end models sold.
Sales Professional
Ferrari-Maserati of Alberta, Calgary Alberta, 2009 to 2010
New Vehicle Department
Accomplishments
• Achieved life-long goal to represent the Ultimate Automotive Brand in the world.
Pre-Owned Manager - Assistant
Hyatt Mercedes - Benz, Calgary Alberta, 2006 to 2008
Lead the team responsible for the sales and marketing of pre-owned automobiles at the
company’s flagship Mercedes-Benz location downtown.
Accomplishments
• increased volume and profit by over 50 per cent through spectacular vehicle presentation,
substantial product/industry knowledge, and creative, effective closing techniques.
Sales Professional
Mayan Palace Resorts, Puerto Vallarta, Mexico, 2003 to 2006
Played a leading role on the team selling and marketing timeshare properties for the largest
resort in Mexico.
Accomplishments
• achieved top five status for sales and gross profit.
Business Development Manager
Bank of Montreal, Vancouver, BC, 2002 to 2003
Lead the team responsible for marketing the bank’s auto finance department throughout BC’s
lower mainland.
Accomplishments
• achieved a 40 percent increase in market share.
Sales and Lease Consultant
Mercedes-Benz Canada, Vancouver, BC, 2000 to 2002
Provided a complete range of functions including; sales,lease, finance, delivery and follow-
up expertise.
Accomplishments
• recognized with trip to factory in Stuttgart.
Sales and Leasing Consultant
Vancouver Auto BMW, Vancouver, BC, 1997 to 2000
Continued to use and improve customer sales skills to enhance personal performance.
Accomplishments
• achieved the retail sales numbers and customer satisfaction index rating within store
• recognized with trip to BMW factory in Munich for sales performance.
Sales Consultant
Totem Lincoln Mercury, Vancouver, BC, 1993 to 1997
Trained in the ISI Sales method for retail sales and customer relations.
Accomplishments
• implemented a follow-up system that increased customer retention by 20 per cent.
Marketing Assistant
Audi Canada, Scarborough, Ontario, 1989
Accomplishments
• Played an active role on the team that created the first client-participating Audi driving
event at the Toronto International Auto Show.
Intern
Toyota Canada, Vancouver, BC, 1988
Vancouver Auto BMW, Vancouver, BC, 1988
Community Activity
Volunteer
Big Brothers of Canada, Calgary, Alberta and Vancouver, BC
Personal Activity
Musician, 1982 to present
Tenor Saxophone
Technical and Competitive Driving Training
Jim Russell Racing Drivers School, Mont Tremblant, Quebec, 1988
Accomplishments
• finished in the top 5 for the 1988 Jim Russell Formula 2000 championship.