Sales Manager
Resume:
Fiordaliza Espinal
Islandia, NY **749
Email: *****@*******.***
PROFILE Highly motivated online advertising and marketing professional that can effectively work across divisions to deliver innovative solutions that drive increased efficiency & revenue capacity.
KEY COMPETENCIES Expertise in online advertising/marketing web technologies and systems.
Strong strategic, technical and project management skills.
Creating strategies that enhance efficiency and maximize ROI.
Team player with flexibility to take on range of tasks.
Extensive experience supporting internal and external clients.
Effective liaison between engineers, product management, internal sales and clients.
EXPERIENCE
04/12 – Present LinkedIn New York, NY
Ad Operations Marketing Solutions
Member of the Marketing Solutions ad operations team which helps marketers connect with the world’s largest audience of influential, affluent and successful professionals. Responsible for implementing marketing and advertising campaigns across the site. Ensuring clients’ messages are delivered to the right audience at the right time by serving as an expert on the functionality and performance of products and systems. Proactively monitor display campaign performance, working towards achieving delivery goals and KPIs, optimizing as necessary. Provide insights to the account team by analyzing data, providing high level customer service and solutions to our clients. Work strategically and diligently with account teams to significantly grow accounts.
06/10 – 2/2012 Positive Promotions Hauppauge, NY
Ecommerce Manager
Responsible for creating and delivering marketing programs to support the growth and expansion of ecommerce business. Managed the development and execution of marketing programs including site maintenance, optimization, SEM (SEO and PPC), email and social media to drive conversions and customer satisfaction within marketing objectives. Monitored and reviewed website analytics dashboard, adjusting strategies and plans accordingly. Provided ROI analysis on marketing expenses making recommendations for future allocation of expenses towards e-commerce marketing programs. Identified, evaluated and managed on-going web partnerships to support and grow the business. Actively collaborated with other business units and internal departments. Worked closely with the design and development teams to ensure site met marketing objectives. Tracked and strategically adopted emerging e-commerce and online marketing trends. Provided leadership, training and mentoring to web staff.
11/08 – 03/10 VEVO/Universal Music Group New York, NY
Director, Online Ad Operations
Responsible for defining strategic direction of advertising platforms, policies, evolution of ad products and service model. Monetization of advertising inventory and yield optimization through pricing, sales planning, management of inventory, product development, campaign management, network relations, management of remnant sales partners across over 80 sites and extensive syndication network. Partnered with stakeholders to build scalable solutions and ad products to maximize ad sales revenue against technical and operational capabilities and played an integral role in launching the VEVO video service and its ad sales strategy. My position required a wide grasp of the online media market, strong analytics, client focus, product marketing and operational expertise.
1/08 – 9/08 Merrill Lynch (Consulting) New York, NY
Senior Online Marketing Manager
Provided marketing strategy and project management for high profile redesign of ml.com, Merrill Lynch’s main gateway in collaboration with internet services firm. Responsible for site analytics, business insight, reporting, competitive benchmarking, internal audit of all ML sites and recommended best practices.
08/06 – 12/07 Bear, Stearns & Co. Inc. New York, NY Online Marketing Project Manager
Coordinated and managed development of high profile online projects in collaboration with various business units of the firm, including business stake holders, technology, design and development teams. Monitored and analyzed site metrics providing insight and recommendations for optimization of programs.
03/00 – 07/06 BusinessWeek Online – McGraw-Hill New York, NY
Senior Manager, Ad Operations
Responsible for the management and operation of pre and post sales of online advertising campaigns with regards to inventory, ad serving capabilities, ad placement, optimization and reporting. Strategic oversight of ad platforms including display, audio, video & mobile solutions. Ensured fulfillment of leading edge ad solutions through in-house development & external partnerships. Evaluation and perspective of new technologies, trends and industry best practices across digital advertising landscape. Network design and ad tagging strategy for ad server migration. Implementation of Solbright sales order management system. Actively contributed to ad product innovation & sales strategy. Guided evolution of ad ops policy & process. Spearheaded analytics & yield optimization strategy. Responsible for training and managing ad ops team. Testing and adoption of new ad technologies.
TECHNICAL EXPERTISE
Experience with HTML, JavaScript, use of Firebug, Fiddler, Chrome DevTools and Charles HTTP Proxy for debugging ad calls.
Applications/Software: Doubleclick - DART (DFP, DFA, Ad Exchange), FreeWheel, Open Ad Stream, BlueKai. Video Platforms – Brightcove, YouTube, QuickTime and Windows Media Player. Sales Order Management systems– Salesforce, DSM, Solbright. Ad Networks: Tremor Video, YuMe, YouTube and most ad tech companies. Web metrics software: Google Analytics, Omniture and WebTrends.
EDUCATION
State University of New York - College at Geneseo Geneseo, NY
Bachelor of Arts
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