Kenneth (Rusty) Carnes
*** ******* ****** ********, ** 791**-***-*** 2966
*****.*********@*****.***
Career Summary
Responsibility driven individual with vast experience in leadership, public speaking, management, sales, customer relations, P&L
responsibility, and project management. Extensive background of recruiting, interviewing, hiring, training and developing people.
Ability to perform multiple job functions efficiently while staying focused on the current project. Produced and managed many
customer related events.
Experience
Anderson Merchandisers, Amarillo, TX
2011 January 2015
Project Manager for Sam’s Magazines
Implemented all sales field merchandising activities in over 600 nationwide Sam's Clubs in regard to
planograms, special promotions, surveys, and the setting of new stores.
● Initiated daily contact and service review with magazine national sales manager; followed up on and resolved all issues.
● Maintained the customer goal of 98% of Clubs serviced on a weekly basis.
● Analyzed all sales field surveys and followed up on service issues daily.
● Generated monthly customer billing statement to collect merchandising revenue with 100% of invoices paid within 30 days.
2007 January 2015
Director of MOR (More Opportunity)
Created and edited daily the Anderson product Promotion Planner, which tracked all book, music,
and video promotions to Walmart stores.
● Conducted multiple weekly meetings with department heads for Purchasing, Sales, Marketing and Distribution, ensuring that
all departments fulfilled their responsibilities.
● Compiled sales and analysis data for 100% of the major promotions shipped to Walmart; the information was then used to
create postmortem review documents.
● Conducted joint postmortem review with all departments to continually improve company performance.
● Met with Executive Management to discuss key performance issues and schedule 6 month follow up plan.
● Directly responsible for the enactment of the agreed upon goals with a 90% plus achievement rate.
2004 2007
Director of Training
Established a classroom agenda and set curriculum for training of all Anderson sales managers and
service reps. Recruited, interviewed, and hired two full time instructors.
● Trained the trainers.
● Conducted classes for all field associates on a rotating weekly basis.
● Facilitated instruction of 32 District Managers and 350 Sales merchandisers in the first year of program.
● Scheduled training of new associates and follow up refresher courses for all who were previously trained.
1998 2004
Director of the Internet
Initial program to support Walmart Internet fulfillment for books, music and video. Managed 5 buyers
and two technical personnel.
● Directed daily strategy sessions with Walmart buyer.
● Accountable for achieving customer goals:
100% of orders shipped within 24 hours.
95% fill rate.
Kenneth (Rusty) Carnes
114 Bayrock Circle Amarillo, TX 791**-***-*** 2966
*****.*********@*****.***
Followed the sundown rule of all customer complaints addressed by the end of each day.
~ Continued on next page. ~
Kenneth (Rusty) Carnes
114 Bayrock Circle Amarillo, TX 791**-***-*** 2966
*****.*********@*****.***
1994 1998
Divisional Manager
One of two Divisional Managers in the company with supervision and management responsibility for
the western United States.
● Promoted two District Managers to Regional Manager and five merchandisers to District Manager.
● Successfully directed sales team of Regional Managers, 15 District Managers and 150 Sales Merchandisers.
● Mentored the management team on recruiting, interviewing and hiring.
1988 1994
Field Operations Manager
Directly involved as Anderson began supplying book, music and video product to Walmart.
Supervised the field team in the merchandising of stores, which began with 34 test stores, leading to
the takeover of all stores in the late 80's and early 90's.
● Full cycle hiring responsibilities of managers and sales merchandisers to accommodate the new business.
Employment ads
Telephone interviews
Face to face interviews
Testing
Job Offers
● Campus Recruiting
Set up Anderson’s original program.
Worked closely with Universities and facilitated entire process from initial contact through actual hire.
Coordinated all activities with District Managers to make the program successful.
1977–1988
Sales and Management
● Regional Manager (3 years).
● Branch Manager (3 years).
● District Manager (3 years).
● Sales Merchandiser (2 years).
Achievements
● Recruited, hired, and mentored many of the current Executives at Anderson Merchandisers.
● Directed the takeover of the original 10 Walmart stores from Anderson Merchandisers’ competitors, followed by an additional
24, which led to the current book, music and video service in over 3,500 stores.
● Set agendas, scheduled presentations, and hosted Anderson meetings and conventions.
● Directly responsible for writing, editing and revising company manuals throughout the years.
● Attended professional growth seminars including IBM Professional Sales Management, Frontline Leadership, Managing
Multiple Projects and Empowering Leadership.
Education
Tarleton State University, Stephenville, Texas May 1972
Bachelor of Science Degree in General Business
Personal
Kenneth (Rusty) Carnes
114 Bayrock Circle Amarillo, TX 791**-***-*** 2966
*****.*********@*****.***
Volunteer Activities: Lake Tanglewood Alderman; Community Cleanup; TRI to Make a Difference Triathlon; Race for the Cure; Boy
Scouts Leader; and, Evelyn Rivers Coat Drive
Enjoy running, snow skiing, boating and horseback riding.