Manager Project

Sarah Spatafora

New York, NY • 225-***-**** • *********@*****.*** • linkedin.com/in/sarahspatafora

Key Skills

• M edia & Marketing: Managing multi-platform marketing initiatives; media buying; negotiation skills;

analyzing data and metrics; digital and social media expertise; media planning and strategy;

• Managerial: Team leadership; project management; budget management; brand management; fostering

relationships with clients and key partners; performing effectively in a deadline environment;

• Technological: Mediaocean and Donovan Data Systems software; Google AdWords; Nielsen audience

measurement services; Kantar Media audience measurement services; Microsoft Office Suite programs

(Word, Excel, PowerPoint, etc).

Experience

Universal M cCann, New York, NY May 2007 – December 2014

Integrated Media Investment Manager (2010 – 2014)

• Negotiated directly with network partners to purchase national broadcast television, both Upfront and

Scatter, for a variety of clients including Kohl’s Department Stores, Sony Pictures, Hershey’s, and Johnson &

Johnson;

• Managed a team of B uyers and Assistant Buyers to maintain the media budget of several clients,

including flighting, delivery, and budget balancing;

• Worked closely with network sales and marketing teams to deliver upon negotiated deal terms;

• Managed the delivery of assets, flighting, and deal tracking for multiple brands on TV digital

extensions such as Hulu and cwtv.com;

• Negotiated and maintained Video On Demand ad placement deals through TV digital extensions as well

as directly through providers (i.e. AT&T U-verse, Comcast, etc.);

• Negotiated and implemented multiple elements of added value (i.e. vignette production, minor

sponsorships, product integrations, etc.);

• Contributed to the agency pitch team that successfully consolidated L’Orèal USA Consumer Products

Division total media buying business (approximately $350.0 MM annual spend) to Universal McCann;

• Negotiated and implemented L’Orèal Paris and Garnier’s sponsorship of and integration in Project Runway;

• Maintained Kohl’s $11MM launch partnership commitment with OWN: The Oprah Winfrey Network,

including Kohl’s sponsorship of and integration in Your OWN Show;

• Assisted in the testing and development of various systems and programs to assist in improving the

functionality of day to day maintenance of deals; and

• Wrote POVs, decks, and presentations to be shared both internally and with clients.

Media Buyer (2008 – 2010)

• Assisted the managers in the negotiations of national broadcast television for L’Orèal Paris, both Upfront

and Scatter;

• Maintained L’Oreal Paris’s $40.0MM Cable media spend;

• Managed and trained Assistant Buyers to maintain budgets, delivery, and flighting for all L’Orèal Paris

b r a n d s;

• Managed the implementation of multiple television marketing elements (i.e. sponsored vignettes, minor

product integrations, etc.);

• Wrote up and delivered post-buy analysis for each quarter of television activity, including brand delivery,

budget tracking, and any relevant highlights;

• Worked with Assistant Buyers and UM’s billing department to clear billing discrepancies and manage

budgets;

• Oversaw the maintenance of the television elements of L’Orèal Paris’s sponsorship of and integration in

Project Runway on Bravo; and

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• Assisted in the testing and development of various systems and programs to assist in improving the

functionality of day-to-day maintenance of deals.

Assistant Media Buyer (2007 – 2008)

• Worked with Managers and Buyers to maintain L’Orèal Paris’s $40.0MM yearly Cable media spend;

• Managed the delivery and flighting for all L’Orèal Paris brands;

• Worked closely with network sales assistants to ensure that all television inventory aired properly within

each brand’s flight;

• Assisted in the testing and development of various systems and programs to assist in improving the

functionality of day-to-day maintenance of deals;

• Assisted Buyers in writing up and delivering post-buy analysis for each quarter of television activity,

including brand delivery, budget tracking, and any relevant highlights; and

• Worked with B uyers and UM’s billing department to clear billing discrepancies and manage budgets.

Fly Communications, New York, NY January – May 2007

Freelance Junior Project Manager

• Created and maintained schedules for direct mail and digital newsletter campaigns;

• Maintained website updates for brand flash sites for Pernod Ricard brands such as Chivas Regal and

Stolichnaya;

• Wrote creative briefs and scopes of work for clients such Pernod Ricard and Wild Turkey;

• Acted as a liaison between clients and the agency; and

• Communicated with clients, outside vendors, and third party agencies regarding deliverables and deadlines.

DiM assimoGoldstein, New York, NY August–November 2006

Intern/Assistant Account Manager

• Created and maintained schedules of internal and external deadlines for current agency projects;

• Assisted in the writing of creative briefs to provide creative director with necessary details in order to

execute a campaign;

• Wrote contact reports to sum up client interactions and/or meetings and aid in the progress of projects; and

• Communicated directly with clients and acting as a liaison between the client and the agency regarding

deliverables, deadlines, and feedback on current work.

Education

Louisiana State University, Baton Rouge, LA

Bachelor of Arts in English

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