Product/Marketing Manager

ROGER SEARS

**** ******** ****, *********, ** ***48

248-***-**** • **********@*****.***

PRODUCT/MARKETING MANAGER

~ Innovative executive, combining technical and marketing backgrounds, focused on customer needs ~

D ynamic business manager with 20+ years experience as a former Senior Project Engineer,

Sales Engineer, Strategic Planning Manager, Assistant Brand Manager, Product Manager and

Business Development Manager for manufacturing industry leaders. Experienced within

domestic and international surroundings. Creator of innovative product/process ideas and seasoned in

matrixed organizational structures.

Sales/Product Data Analysis • Marketing Analysis • Account Management • Advertising Development

Trend Reporting • Product Definition • Market Segment Specs • Buyer Targets • Project Management

Team Leadership • Strategic Marketing/Advertising • Product Engineering • VOC Market Research

Brand Positioning • Licensed Accessory Products • OE Business Development

P RO FESSI O NAL E XPERI ENCE

MOTOSTYLE

LLC

CEO, 2014-2015

• Created a small business focused on unique motorcycle bodywork designs

SHURTAPE TECHNOLOGIES, HICKORY, NORTH CAROLINA

Product Manager, PAPER TAPES 2010-2014

Responsible for 30 product types – their entire paper tape portfolio.

Notable Accomplishments

• Released 3 new paper tapes to market in 2012

• Developed new market opportunity in 2013-4 (hi-temp pipe coating tape for the oil & natural gas

transportation industry), adding over $1 million in new business for the company

2009-2010, earned Marketing Associates degree from Baker College of Auburn Hills, 4.0 GPA

FORD MOTOR COMPANY, DEARBORN, MICHIGAN

Licensed Accessories Manager • 2007-2008

Defined competitive landscape and integrated customer needs into functional product specifications.

Directed complete product life cycle from initial planning to market launches. Created product fliers for

dealer use.

Notable Accomplishments

• Created a 400% increase in the licensed product portfolio for the Ford, Mercury and Lincoln

brands.

ITT KONI, HEBRON, KENTUCKY

Manager of Market Development • 2006-2007

Utilized newly patented damper technology to create high-value OE business with global leaders.

Utilized cold-calling, networking, business development and relationship building skills to create business

from the ground up.

Notable Accomplishments

• Developed new business with Nissan and Roush Performance; pending sales to VW and GM.

GENERAL MOTORS CORPORATION, PONTIAC/GMC DIVISION, DETROIT, MICHIGAN

Product Manager, Marketing • 2003-2005

Teamed with international vehicle manufacturer Holden to define products for Pontiac (GTO/G8

programs). Identified optimal mix of pricing, powertrain, vehicle features and design for both programs

and assured success for the G8 through market research studies. Balanced US market needs versus

Holden’s engineering/manufacturing capabilities.

Notable Accomplishments

• Raised second year GTO sales 25% YOY through market research and product modifications.

ROGER SEARS

PAGE TWO

Assistant Brand Manager, Product • 1996-2003

Championed major change for the new 2004 Grand Prix, creating market segment specifications with

price, competitive analysis, buyer target, engineering deliverables, vehicle lifecycle and features

content. Worked with ad agency to maximize media launch in all major markets. Identified vehicle

accessory needs “up-front”, improving vehicle integration. Led program marketing definition from

product initiation to production launch, including vehicle definition, market targets, Media launch and

promotional activities.

Notable Accomplishments

• 2004 program continued to sell at over 100k vehicles per year

• Achieved the highest accessory sales of any GM car at that time

• Sold management on a model addition for the 2005 model year (GXP), including an “industry

first” chassis concept, resulting in a 20% increase to carline profitability

OTHER GM PLANNING JOBS:

• Strategic Planning Manager for Pontiac division, supervised three people

• Product Planner for Grand Am, Sunfire and divisional-specific radios

• Product Specialist for Firebird

GM ENGINEERING JOBS, CHEVROLET ENGINEERING, WARREN, MICHIGAN

Senior Project Engineer

• Designed/released transmission cooler lines, shifters and exhaust systems.

• Coordinated the underbody design for 1982 Camaro/Firebird “major” change.

SALES/ENGINEERING JOBS, INLAND MANUFACTURING DIVISION, DAYTON, OHIO

Sales Engineer, Design Engineer, Junior Engineer

• B2B sales of all Inland Division products to Chevrolet Engineering Center

• Designed/released door weatherstrips and instrument panel cluster trim.

OHIO AIR NATIONAL GUARD, COLUMBUS, OHIO

Crew Chief, Weapons

• F-100 and A7 Fighter Aircraft; crew chief of bomb/munitions loading team.

F O RM A L E D U C AT I O N

Associate’s – Marketing, 4.0 GPA

Baker College of Auburn Hills

Coursework ~ Masters of Business Administration

University of Dayton, Dayton, Ohio

Bachelor of Science ~ Mechanical Engineering, Automotive

Kettering University (formerly General Motors Institute), Flint, Michigan

PROFESSIONAL DEVELOPMENT

Coursework ~ Competitive Marketing Strategies, University of Pennsylvania, Wharton School

Computer/Language Skills - Microsoft Word/Excel/PowerPoint and knowledge, French language

A WAR D S /A C T I V I T I E S

2010, named to President’s List, Baker College, for attaining a 4.0 GPA, fall/winter/spring quarters

2003, twice received GM management “Ruby Award” for product innovations on the 2004-5 Grand

Prix

1999, developed a charity ride for Multiple Sclerosis Society, Michigan Chapter; added 75 new

riders/year.

1984-5, road racing National Champion, American Motorcyclist Association

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