Sales Account Executive

Alison J. Aller

** ******* ******

Upton, MA ****8

Home: 508-***-**** Mobile: 508-***-****

***********@*****.***

D I G I TA L S A L E S E X E C U T I V E

CORE COMPETENCIES

New Business Development * Research and Strategic Planning * Key Account Growth

Tireless Hunting * Custom Proposal Creation * Compelling Marketing Communications

Negotiating * Customer Service Focus * Healthy Sense of Humor * Salesforce.com

EXPERIENCE

Interactive Account Executive, Sift Media US, Maynard, MA 2/17/14 – Present

New business development via full cycle sales activities for premium B2B sites in the accounting vertical, for site

and mobile display, lead generation, email and content marketing, custom integrations and event

sponsorships.

Interactive Account Executive, iMediaSalesTeam, Boston, MA 3/1/11 – 2/14/14

New business development with top national brands and agencies for Ancestry.com, Legacy.com, Care2.com

and The College Media Network, including custom integrations, rich media, mobile display, newsletters,

content marketing and email blasts.

Interactive Account Executive, Gatehouse Media New England, Needham, MA 2/1/2010 – 2/28/11

Drove new digital advertising revenue via full-cycle sales, including behavioral targeting, rich media and mobile

for WickedLocal.com and Yahoo.com. Led and inspired print-focused sales team to maximize digital

revenue.

Key Accomplishments:

• Consistent quota over-achievement

• Robust and ongoing new client acquisition

Digital Media Consultant, Brighthub.com, Troy, NY 8/2009 – 2/2010

New business development, market research and consulting for technology/education web start-up.

Interactive Executive, EH Publishing Inc., Framingham, MA 3/2007 – 12/2008

Set online advertising sales records for start-up national B2B and B2C electronics web sites, offering display CPM, CPC,

CPL webinar and white paper lead generation programs.

Key Accomplishments:

• Top internet sales producer 2007 and 2008

• Grew Sony Electronics account from $25,000 to over $200,000

• Doubled Bose Home Theater advertising from 2007 to 2008

Territory Sales Manager, Lori Curtin & Company, Upton, MA 3/2004 – 2/2007

Drove new product sales of unique fashion-forward house wares and kitchen gadgets throughout Eastern Massachusetts.

Optimized product sell-through via ongoing analysis and market research.

Key Accomplishments:

• Doubled annual sales for multiple clients

• Top performer in national sales contests

Advertising Account Executive, Comcast Spotlight, Wellesley, MA 2001 – 2004

Achieved significant and ongoing cable advertising revenue growth via strategic new business development and

stellar account management.

Key Accomplishments:

• Consistently exceeded monthly sales quotas

• Top new business producer, 2003

Account Executive, Monster.com, Maynard, MA 1999 – 2001

Gained significant market share in assigned territory selling resume database memberships, applicant tracking

software and custom packages. Selected for first roll out of SPIN selling.

E D U C AT I O N

Wesleyan University, Middletown, CT

B.A., American Studies

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