Sales Manager
Resume:
VIVEK B Date of
Ph no: 090********
Email id: **************@*****.***
A PGDRM Graduate from Premier Institute IRMA with 6 years experience in
Sales, Product Management &Marketing. Significant experience in managing
the sales and marketing operations for promoting company products
ensuring utmost growth and profitability. A proactive leader with a
track record of augmenting revenues. Excellent communication,
presentation, problem solving, Negotiation and Relationship Management
skills.
* BRAND MANAGER,CONSUMER BUSINESS DIVISION, HLL LIFECARE LTD,
CHENNAI(MAY 2013 TILL DATE)
. Handling the brand " Moods"condom and deodorant category for Pan
India
. Formulated the brand strategy and execute marketing plans by driving
brand awareness, penetration and loyalty for last two years and ensure
the market share and profitability for the brand
. Identifying sales targets, Developing sales promotional strategies,
Analyzing market trends, Pricing and Competitors' Strategies,
Maintaining sales performance and providing continuous feedback on
market trends for branded condoms
. Brief Agency for ATL activities as well as negotiating service costs
and Responsible for developing media plan with the Category Manager to
achieve the best ROI .
. Timely review market of brand performance and recommend plans and
action to develop brand further
. Planning and Tracking of marketing budget
. Manage the brand P&L to deliver brand sales and profit
. Moods condoms became No 2 in male condom market by achieving 30%
revenue growth for the brand in the year 2013-14 and became a 50
crore brand in the year 2014-15 in terms of value
. Moods condoms became the only brand in the category which showed a
higher growth than the total category growth in 2014-15
. Roll Out of the new Moods campaign " Play it Right" in TV and Online
media to target the young audience and the campaign became a huge hit
on facebook and other social media platform and helped in augmenting
the sales revenue as well
https://www.moodsplayitright.com/
. The Profitability of Moods Portfolio showed a significant positive
growth in the last two financial years despite an increase in the
transfer price
. New Portfolio of " Moods Deodorants" to be launched in the month of
April in the priority Markets which will be a brand extension of
Moods brand and will contribute to the total revenue and
profitability of the portfolio
. Took the initiative to import the best class deodorants from the
middle east and co ordinate with the manufacturer to ensure the
timely delivery of the deodorants to India and co ordination with
the creative agency for developing the best class packaging in the
deo segment
* MANAGER- MARKETING, TAMIL NADU, PARAG MILK FOODS PVT LTD, CHENNAI
( FEB 2011 TILL MARCH 2013)
. Handling the dairy line of business including Fresh Products, UHT
Milk, Dairy Whitener, Ghee, Cheese, Butter etc for Tamil Nadu
location for last two years since the launch of brands " Gowardhan"
and "GO"
. Responsible for BTL Brand promotional activities in Tamil Nadu
. Handling an annual business turnover of around ten crores from the
product portfolio and twelve crores from the fresh category for the
whole state
. Handling a team of 8 marketing officers, 16 Sales Representatives of
Fresh and Dairy Division together
. Responsible for the expansion of distributors and retailer network
and management of the channel partners
. Took the turn over of dairy category from 4.5 lakhs per month to a
present total of 80 lakhs per month for dairy category in Tamil Nadu
. Developed Marketing Campaigns- The Go Kidz Campaign in Schools and
Sampling campaign with House to House activities for the Fresh
products which resulted in high growth among fresh milk and dairy
portfolio for Gowardhan and "Go Brands" and increased the retailer
penetration in Chennai for products from an initial number of 257 to
1588
* SALES & MARKETING MANAGER-AUTO &CONSTRUCTION,ICICI LOMBARD GIC LTD,
BANGALORE(FEB 2010 To FEB 2011)
. Handling Channel Business (Commercial Vehicle Dealerships) and
Strategic Clients in Bangalore.
. Managing and adding to top line a Portfolio of INR an average of Rs.15
Lakhs per month.
. Maintaining Loss Ratios by Managing and Negotiating appropriate
Payouts, Discounts and Claims Traffic etc to Dealerships
. Directly led a team of Unit Sales Manager and 2 Sales Officers
.
. Achieved 2nd Rank in the SM Category for Motor Vertical across Pan
India in the months of May and June consecutively and received
appreciation letters from the Business head- Retail.
. Achieved 100% Penetration in Tata Motors Dealership in the last four
months till Feb 2011
* MANAGEMENT TRAINEE- PRODUCT MANAGEMENT TEAM, INDIAN IMMUNOLOGICALS
LIMITED, HYDERABAD (A SUBSIDIARY OF NDDB) (MAY 2009 TO FEB 2010 )
. Formulating sales and promotional budgets for vaccines for Sheep group
. Directing a field force of 20 people by formulating strategies,supplying inputs and monitoring the implementation of same in the
field(6 Regional Managers and 14 Marketing Officers)
Significant Achievements:
. The prestigious brands Raksha ET and Raksha PPR vaccines rose to mega
brands for the company and attained market leadership position for
sheep group in the indian animal health industry and reported a
significant growth compared to last year sales
. Successfully completed the first assignment by repositioning the
bovine antibiotics according to the usage pattern and perception of
veterinarians by conducting a market research survey
Year of Passing Degree Institution Percentage
/ CGPA
2009 Post Graduate Institute of 2.556/B Grade
Diploma in Rural Rural
Management Management,
( PGDRM) Anand (IRMA)
2006 B.Sc.(Agriculture) Kerala 78%
Agricultural
University
2001 Class XII(Kerala Government 66%
Pre Degree Victoria
Certificate) College,Palakkad
1999 Secondary School Bharathamatha 90%
Leaving High School
Certificate(S.S.L.C
)
. Engaged in social activities as an active member of National Service
Scheme (NSS), from 2002 to 2006
. Participated and won prizes in several quiz competitions and debate
competitions at College and University level. Second Position in
Drama, Second position in Skit,Third in Ad- Zap university level.
. English,Hindi, Malayalam (Read,write and speak) and Tamil(Speak)
I hereby declare that the information provided herein is true, complete and
correct to the best of my knowledge and belief.
Place: CHENNAI
Date: 23rd April 2015 Name: Vivek B
Permanent address: deviprasadam,kallekulangara P.O. palakkad 678009, kerala
BRIEF OVERVIEW
SIGNIFICANT ACHIEVEMENTS
PROFESSIONAL EXPERIENCE (Total 6 years)
SIGNIFICANT ACHIEVEMENTS
SIGNIFICANT ACHIEVEMENTS
EXTRA CURRICULAR ACTIVITIES
LANGUANGES KNOWN
DECLARATION
SIGNIFICANT ACHIEVEMENTS
EDUCATIONAL QUALIFICATION
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