Marketing Account Executive
Resume:
New York, N.Y. *****
Mindy B. Wasserman ******@*****.***
www.mindywasserman.com
linkedin.com/in/mindywasserman/
*** ********** ********* **********
High-level strategist, big-idea facilitator and hands-on tactician. Expert at delivering insights
driven innovative cross-channel 360 solutions for Fortune 500 brands. Actively marry
offline & online to maximize budgets, consumer impact and ROI.
AREAS OF EXPERTISE
Management/Business Development Specialties
360 Integrated Marketing
• Team Leadership & Development • Video & Digital Storytelling
• Strategy & Concept Development
• Resource Mobilization • Content/Social Media Strategy
• Plan Design & Activation
• ROI Optimization • Brainstorming/Ideation
• Cross-Functional Team Leadership
• Client Stewardship • Partnership Marketing
• Advertising, Promotion, Digital &
• Lead Generation/Conversion
Social Media, Shopper Marketing
Broad Based Industry Experience; Organic & Natural Products, Consumer Packaged Goods,
Health & Wellness, Beverage, Media & Entertainment
PROFESSIONAL EXPERIENCE
M.INDIE SOLUTIONS 2011-Present
• Founded 360 marketing & video solutions consultancy
– Deliver best-in-class strategic 360 marketing for Fortune 500 companies & small business
– Mobilized resource network to deliver affordable video content to support digital/social initiatives
• Hain Celestial Group (2013-Present)
– Brand liaison overseeing agency/vendor relationships & multi-million dollar marketing budgets
focused on digital & shopper marketing channels
– Spearhead 360 planning & execution for Imagine, Health Valley, Dream & Westsoy brands
– Manage coupon initiatives and consumer relation action points for the Spectrum brand
• KenetMD Skincare & KenetMD for Hyatt Hotel
– Develop content strategy & manage social media channels (Facebook, Twitter & Pinterest)
– Consult on partnership marketing opportunities for Hyatt Hotel product line
– Plan and execute blogger events (in office & online)
• Pro Bono Projects
– UJA- Management Assistance Program: Digital & social media consultation
– Global Focus on Cancer: Fundraising & marketing
• Other Client Experience
– Synergistic Marketing: Digital couponing consultation & research
– YMCA of Washington Heights & Inwood: Website redesign & introduction to Facebook
– Catch 24 Digital: New business & account management (Vivo Health, Optimum, West Flooring)
– Healthplex Dental Plans: Brand campaign & integrated marketing plan development
– Source Marketing: Concept development, plan execution & research (HCG, Unilever & Tyson)
Mindy B. Wasserman Pg.2.
THINK 360 INC. 2002-2010
Vice President, Group Account Director (6 Years)
Group Account Director (3 Years)
Led T360 to spot on Promo 100 as ‘#5 Creative Agency in US’ & ‘#15 Fasting Growing Agency’
•
Spearheaded T360 marketing, achieved 35% increase in meetings with new prospects
•
Prospected new business; pitched & won Crayola, Tata Brands & Sandra Lee Semi-Homemade
•
Stewardship of top 5 revenue clients including Hain Celestial Group & HJ Heinz
•
Select ‘results-oriented’ accomplishments:
•
– 360 launch campaign for Ore-Ida Steam n’ Mash featuring Sandra Lee Semi-Homemade; drove
sustained sales velocity (retail +162%, WalMart +235%)
– Introduced Terra Chips to online activation with a cause-related holiday campaign that captured
the brand’s artistic nature and resonated with consumer values
– Delivered 22% dollar sales lift; Scooby Snacks ‘Get Out & Doo’ partnership program with the
President’s Council on Sports & Fitness. Invited to Washington, DC to present program at the
council’s annual board meeting.
Clients: Crayola, Del Monte, Hain Celestial Group, HJ Heinz, Just Born, Sandra Lee, Unilever
VERTICAL MIX MARKETING 4 Years
Vice President, General Manager (2 Years)
Vice President (2 Years)
• Supervised 18-team promotion division & managed overall agency operations to lead
VMM to a spot on Promo’s ‘Top Ten Hottest Agency’ list
• Increased revenue 62% & profitability 12% by integrating growth disciplines & identifying
new revenue streams through account and marketplace analysis. Secured $2.5MM in new client billings
• Select ‘results-oriented’ accomplishments:
– PMA Reggie Award (Local Power), CTAM Mark Award (Student Stock Tournament)
– ‘Complete Olympics’ Affiliate Program; 34:1 ROI & 27% > ad sales by neutralizing carriage rate
increase & maximizing value paid by NBC Cable Networks for event broadcast rights
Clients: ACTV, Adlink, A&E, CBS, Chase, Clear Channel, CTAM, Fox Cable, Gravity Games,
Lifetime TV, MediaAmerica, NBC Cable, Tech TV, The Weather Channel, TNT
CUNDARI, USA 2 Years
Sr. Vice President (2 Years)
• Responsible for integrating promotion division to transform advertising agency into a full-service
marketing agency
Clients: Florida Department of Citrus, Tic Tac, New York Times, 1-800-FLOWERS
ALCONE MARKETING GROUP 7 Years
Vice President (2 Years) / Group Account Director (3 Years) / Director (2 Years)
Clients: Alcon, Colgate Palmolive, Fromageries Bel, Haagen-Daz, Lever Brothers, M&M/Mars,
Nabisco, PET Foods, QVC, Van den Bergh Foods, Warner-Lambert
SIEBEL/MOHR INC. 5 Years
Sr. Account Executive (2 Years) / Account Executive (2 Years) / Asst. Account Executive (1 Year)
Clients: Joseph E. Seagrams & Sons, Lehn & Fink, Mennen
EDUCATION: State University of New York at Binghamton, Bachelor of Arts
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