Sr. Statistician

Fei LU, PH.D

SUMMARY of QUALIFICATIONS

ADVANCED STATISTICAL SKILLS

Solid theory foundation in probability, statistics and applied

mathematics.

Proficiency in various statistical techniques including predictive

modeling, OLS/logistic regression, survival analysis, data mining

methods, and other advanced statistical techniques.

Expert in time series analyses and forecasting techniques such as

various Box-Jenkins Models including ARMA, ARIMA, ARIMAX and SARIMA

/SARIMAX and Intervention Model.

Proficiency in various multivariate analytics including PCA, Factor

Analysis and Cluster Analysis.

In-depth knowledge in ANOVA, MANOVA and experiment design techniques.

MARKETING ANALYTICS & PREDICTIVE MODELING SKILLS

Highly qualified professional with seven years extensive marketing

analytic experiences in various areas like telecom, retail, banking,

insurance, loan products and health care.

Strength in various customer analytics techniques and knowledgeable

in market analytics and marketing research.

Experienced with various analytic techniques on campaign or customer

level datasets.

Extensive Media-Mix Modeling experiences in modeling, decomposition,

optimization and forecasting .

Strong practical understanding of modeling/analytic tools and their

application to business as well as principles of direct marketing and

database marketing.

Familiar with various techniques of CRM Analysis including customer

insights, customer acquisition, customer retention, customer loyalty,

customer segmentation, customer profitability and Ad Hoc Analyses.

Expert in various predictive modeling techniques including churn

analysis, survival analysis at customer levels.

In-depth knowledge of the profit maximization techniques in direct

marketing campaigns such as target selection techniques, modeling of

the probability of response and optimizing, response curve function

and its optimization, multichannel response modeling, price

elasticity, optimal pricing modeling and etc.

Familiar with data mining techniques including CHAID and C&RT.

Proficiency in using various statistical methods to optimize contact

strategies.

Effective written and oral presentation/communication skills & the

ability to produce results in a customer-oriented environment.

COMPUTER & PROGRAMMING SKILLS

Expertise in statistical applications/analytical tools such as SAS

Enterprise Guide 4.3 (i.e., SAS/Base, SAS/STAT, SAS/ETS, SAS/SQL,

SAS/GRAPH, SAS/AF, SAS/SCL, SAS/Macro), JMP 9.0, Minitab and Excel.

Expertise in mathematical analysis/simulation tools such as Maple

13.1 and 1stOpt 1.5.

Experience with data mining packages such as Angoss Knowledge Studio

Plus and SAS Enterprise Miner.4.3

Experience with programming languages: Visual Fortran 95, Visual

Basic 6.0 and VBA.

Proficiency in text formatting packages: LaTex, Scientific Workplace,

MS Word.

Strong PC skills with knowledge of Microsoft suite of products and

various Internet/Networking applications.

WORKING STYLE

Goal-oriented, highly motivated self-starter with a strong

orientation to customer service.

Exceptional analytical and problem solving skills.

Confident, analytical in nature, fast learner and hard-working,

strong team player.

Effective interpersonal and written/verbal communication skills.

PROFESSIONAL EXPERIENCE

Think Finance Inc., Fort Worth, Texas, USA

Manager, Marketing Analytics (Sept 2014 - Nov 2014)

Focus on improving channel performance, DM strategy, CRM, retention

and big data incorporation.

Manage marketing analysts providing support for marketing campaign

planning, forecasting and execution,

Analyze customer profitability metrics to optimize customer retention

and acquisition campaigns.

Build forecast models for key business metrics and make

recommendations to campaign optimization

Develop customer data files in support of customer acquisition,

retention and research initiatives

Valuescope Inc., Southlake, Texas, USA

Sr. Statistician, Data Science Division (May 2013 - Aug 2014)

Performs complex quantitative analysis including time series modeling

& forecasting, media-optimization, response analysis and various

applications of statistical techniques to enhance direct marketing

efficiency.

Manage, participate in a wide variety of planning and research and

complete projects with the defined schedules.

Independently identify new business opportunities, and collaborate

with division president to solve existing business problems for

clients using cutting-edge quantitative methods.

Identifies key measures, approach and methodologies measuring direct

and digital marketing campaign success against clients' business

objectives.

Brierley & Partners, Plano, Texas, USA

Manager/Sr. Data Analyst, Customer Analytics (July 2012 - May 2013)

Address analytical issues facing major brand retail industry,

providing market research, business intelligence, marketing strategy

optimization, perform campaign analysis, ad hoc business analysis and

provide meaningful insights regarding their company and industry as

well as comparative and competitive metrics as requested.

Identifies key measures, approach and methodologies measuring direct

and digital marketing campaign success against clients' business

objectives.

Uses database analysis to identify the key factors that drive

predictive consumer behavior.

Enterprise Spectrum/Javelin Marketing Group (Omnicom group), Irving, Texas,

USA

Sr. Statistician (March 2010 - July 2012)

Provides statistical expertise to support various decisions making

from the department of marketing intelligence.

Develop marketing mix optimization integrated system. Helps client

optimally allocate market spending across different regions,

different media vehicles, and different time period and develop

meaning and actionable insights based on media/program decomposition

results.

Monitors statistical model performance and evaluates analytical

findings and provides technical guidance to business leadership and

identifies opportunities to apply quantitative methods to improve

business performance.

Sr. Research Scientist (February 2008 - March 2010)

Build various experiment designs and help clients to optimize their

marketing strategies.

Provides statistical & quantitative analysis support of direct

marketing campaigns to Client Service Team and Report & Tracking Team

and work with reporting team to incorporate research findings.

EDUCATION

Ph.D in Statistics, University of Louisiana at Lafayette, LA,

December 2007

Dissertation: ANOVA and MANOVA under Heteroscedasticity; Advisor: Dr.

K. Krishnamoorthy

M.S. in Statistics, Sam Houston State University, TX, August 2003

B.S. in Electrical Engineering, Xi'an University of Technology, China

July 1996

3600 Gaitland Circle,

Flower Mound, TX 75022

Mobile: 972-***-****

Email: *********@*****.***

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