Marketing, Advertising, and Communications Executive

Profile

A highly experienced communication executive who has demonstrated the ability to lead a team to new levels of success in a highly competitive and rapidly changing industry. Strong technical and business qualifications with an impressive track record of more than 15 years of experience in marketing, strategic planning, public relations, advertising, training and development, and staff management. Proven ability to market company programs and services in order to increase sales and revenue.

Skills Summary

Marketing

Advertising

Strategic Planning

Relationship Building

Budgeting

Proposal Development

Communications

Public Relations

Resource Planning

Personnel Management

Training and Development

Presentation Skills

Professional Experience

Senior Director, Marketing

International Game Technology: Providence, RI 2011 – present

Manage a team of marketing, advertising and public relations professionals; develop and implement strategic marketing plans; conduct all public and media relations activities; direct the company’s the media and marketing channels for B2B retail and B2C consumer channels; oversee vendor relationships (marketing and advertising agencies); oversee the company’s Internet/Intranet and social media sites; lead the marketing efforts for industry tradeshows and special events; drive the company’s brand management efforts; oversee a multi-million dollar marketing budget; and develop metrics and KPIs to measure the ROI and effectiveness of the campaigns.

Direct the company’s proposal development efforts to procure government lottery contracts; work with domestic and international government jurisdictions; lead the capture management efforts; develop the proposal win strategies; qualify the opportunities with senior leadership to determine the bid or no-bid decision; facilitate the storyboarding sessions; manage a team of 35 proposal professionals who write, edit, and produce the proposal; review the proposal for compliance and quality assurance purposes; develop department strategic plans and budget; create process improvement methods for increased efficiency and effectiveness levels; and hire and train new employees.

Key Accomplishments: Won two 15-year, multi-billion dollar contracts to privatize the lotteries in Indiana and New Jersey; and produced 85 proposals in 2014 and achieved over a 90% win rate.

Director, Marketing

Humana Inc.: Louisville, KY 1999 – 2011

Planned, developed, and executed strategic marketing plans for Humana’s sales staff to increase new business sales and retain existing clients; oversaw marketing research projects regarding brand awareness; managed the creative process with internal and agency copywriters and graphic designers; ensured the company’s brand and messaging were appropriately used in all marketing campaigns; tracked and measured the effectiveness of marketing campaigns to demonstrate a positive ROI; managed vendor relationships with advertising agencies, commercial printers, and mail and fulfillment companies; lead cross-functional teams on high level marketing initiatives; managed a team of 12 employees; and developed and managed the department budget.

Lead the proposal efforts for the company’s Federal (CMS, Veteran’s Administration, and TRICARE) and state government accounts; identified and qualified opportunities to pursue; worked with the executive staff to determine the bid decision (bid or no-bid); developed the proposal and capture management strategy using the Shipley Method; identified the needed resources to complete the proposal (from RFP receipt to proposal submission); managed resources and proposal workflows; ensured proposals are compliant and accurate according to the bid specifications; facilitated the color team reviews with key subject matter experts and stakeholders; created, tracked and analyzed departmental metrics, results, and win rates; designed and implemented process improvement methods to increase efficiencies; created strategic business plans for the

department; procured and implemented a proposal software solution, PMAPS; recruited and developed staff members; lead departmental training initiatives; developed and administered the department budget; and oversaw a team of 30 employees.

Key Accomplishments: Increased Humana’s brand and identity awareness levels; decreased administrative costs by 20% through the consolidation of print vendors; implemented a workflow management system for marketing projects; and revamped the commercial provider directories resulting in a $1 million administrative savings. Won a $23.5 billion dollar TRICARE contract for the South region; consolidated the two satellite proposal centers into the corporate office for maximum efficiency levels; and increased government and public sector contract win rates by 20%.

Other Relevant Work Experience

Marketing and Public Relations Senior Manager – Clark Memorial Hospital: Jeffersonville, IN - 1995 -1999

Public Relations Specialist – Ball Memorial Hospital: Muncie, IN - 1994 - 1995

Assistant – Plaschke Design Group: Louisville, KY - 1992 - 1993

Freelance Writer – Humana Inc.: Louisville, KY - 1991 - 1992

Education

Masters of Arts Degree - Public Relations; Ball State University - July 1995

Bachelors of Arts Degree - Communications and Psychology; Indiana University - May 1991

Honors and Recognition

Nominated and graduated from Humana’s Women in Leadership Program – a prestigious training program for the top women leaders in the company

Nominated and participated in the Women’s Executive Institute Program at Clark Memorial Hospital

Professional Organizations

Member of Leading Women Professional Organization

Member of Public Relations Society of America

Member of Association of Proposal Management Professionals. Selected to present at the 2006, 2007, 2013, and 2014 APMP National Conferences and the 2012 Nor’easters Chapter Symposium.

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