JEANETTE L. RACHUIG

**** ***** ***

San Antonio, Texas 78232

H: 210-***-****, C: 210-***-**** acp9hr@r.postjobfree.com

Accomplished K-12 Regional Sales Manager with 15+ years of proven leadership in world class,

Fortune 500 and family owned manufacturers.

Demonstrated track record of driving profitable growth, collaborating with cross-functional operations, marketing, finance, R&D, culinary, bid, and brand management teams.

Recognized by peers and customers for K-12 knowledge and expertise, professionalism and integrity in finding ways to maximize growth, profit margins and a proven track record of capitalizing new growth through existing customer base with new products and expanding the market reach with new customers within a territory.

Motivational, influential leader by example with success in managing marketing and promotional events. Success in managing sales staff, brokers, and distributor for k-12 segment.

EXPERIENCE

TYSON FOODS (Formerly Hillshire Brands) (May 2014 – Dec. 2014)

A company that combines innovation and its heritage of quality brands for breakfast, lunch and dinner. A healthy portfolio includes Tyson chicken, Jimmy Dean, Ball Park, Hillshire Farm, State Fair and

Sara Lee frozen bakery.

Manager Food Service Sales, Labatt (Largest K-12 Distributor in Texas, OKC and NM)

Reporting to Senior Sales Manager, responsible for Texas, OKC and NM. Manage $17m sales annually

Execute strategic operator conversions for 14 categories of business with a projected sales volume for the year of $17m

2014 and 2015 - 4,000,000 lb protein and bakery conversion initiative.

Innovation: present and sell to Labatt K-12 Key Operators

Bids for K-12 business

APPLE & EVE JUICE COMPANY (Apr 2011 – Nov 2013)

Privately owned juice company offering products to K-12 segment of business that provide healthy lifestyle choices for students

Regional Sales Manager K-12 – Midwest South Division

Reported to VP Sales, responsible for 7 state area. Managed $3m in sales annually

Sales increase tracking at 439% over 2012 year.

Managed business opportunities and expand product lines with corporate responsibility for Sysco Corporate & Labatt Foods. I also manage sales at the divisional level at Glazier Foods, Sysco divisions, Ben E. Keith, Diamond Foods, Tankersly, US Foods and Masters Foods, LaCassagnes, Bell Foods, Reinhart, PFG in Texas and ARK and Dee’s Food Service.

Managed six state area to include Texas, Louisiana, Oklahoma, Mississippi, Arkansas and New Mexico for all segments of business.

Manage Brokers to expand line extensions within our Distributor Network - Mclean Marketing, HOPCO ARK, HOPCO LA, Kelley, Joyner, Choice Foods.

Manage sales to institutional foodservice accounts that include Clear Creek ISD, Houston ISD, Dallas ISD, Albuquerque PS.

Participated in National food & trade shows, State Shows, Conventions, local area coop events.

Managed sales meetings and business reviews for Distributors and Brokers.

Managed marketing programs for Distributors.

Responsible for pricing to include bids for K-12 segment.

Professional account planning, selling propositions, presentation of company products and services, customer service representation and territory oversight including sales analysis.

Manage Sales through Discovery and Quikview

Annual Sales Volume $1.2 million through distribution and direct ship customers

New business with State of Mississippi for $75,000 for summer feeding program.

Developed new broker network in Oklahoma with new business developed for Tulsa ISD as a direct ship customer selling in new fruitables for a total sale of $150,000 for school year.

MCCAIN FOOD USA, INC. (Nov 2009 – Nov 2010)

Our strategy is built on our philosophy of McCain It’s All Good. McCain Foods is one of the world’s largest manufacturer of frozen French fries and potato specialties.

Regional Sales Manager K-12 Southwest Territory

Reported to VP Sales, responsible for 7 state area. Managed $4m in sales annually

Developed and expanded sales to major accounts in Texas, Oklahoma, Arizona, New Mexico and Utah to non-national and regional chain accounts.

Managed brokers – Key Impact, Kelly, Prime, Choice within all markets

Achieved budgeted volume and GP targets.

Professional account planning, selling propositions, presentation of company products and services, customer service representation and territory oversight including sales analysis.

Total sales volume annually 4m with an increase of projected new growth of 9% per year.

Hired and developed new broker for the Utah market with added sales volume of $500,000 first year

Conversion from competitive product for Region One ESC Texas to realize $750,000 new business

KELLOGG COMPANY – Food Service Division (Sept 2003 – Sept 2009)

At Kellogg, we LOVE breakfast. To us it’s so much more than just a meal. We passionately believe in the power and promise that comes from eating the right breakfast. It’s the first fuel for our bodies nourishing us for today, tomorrow and for life.

Reported to VP Sales, responsible for Texas market. $19m in sales annually

K-12 School Specialist Manager - Management Position (Jan 2005 – Sept 2009)

Obtained over $17m in incremental school bid business with existing products and new items introduced each school year since 1/05.

Develop and implemented sales strategy for 50 largest school districts in Texas

Top districts included: Dallas ISD, Houston ISD, NISD, NEISD, Texas Regional ESC COOPS

Prepared and submitted proposals, formal bids and presentations

Communicated, facilitated and trained Kellogg associates in the Southwest Zone

Designed menus and provide nutrition solutions as needed

Worked with Texas Region Coops to develop financial strategies on pricing for breakfast reimbursable meals

Private and Charter Schools business through Texas

Worked closely with TDA for compliance on policies and regulations for state of Texas

Designed and executed promotions for school districts to increase sales volumes on new products and existing business

Laredo and United Laredo ISD increased volume from $3,000 to $435,000 through a Zumba promotion. This marketing promotion was offered 2 times a year and increased volume to $3m in sales

Houston ISD marketing promotion with 5 new items added to bid for increase in volume of $1.5m

Marketing promotion offered and featured at TASN for 3 years with Zumba and Kelloggs products featured with 18 school districts that signed up to add new business and participate in promotion.

Market Manager – South Texas (Sept 2003 – Dec 2004)

Manage key distributor/customer accounts to include Sysco SA and Labatt

Present information to distributors, regional accounts and school districts

Organize and participate in food shows

Develop and execute strategies to achieve sales and profit objectives

Solicit new accounts with distributor representatives

Increased volume for South Texas Territory 9.1% over prior year

PEPSICO – Food Service Division (Nov 1999 – Sep 2003)

Territory Operations Manager – South Texas

Worked with k-12 schools, B&I, hospitals, C&U, hotels

Manage and market product labels including Gatorade, Frito-Lay, Quaker Oats and Tropicana

Attain volume targets and new site goals through increased sales to existing customers, new customer programs and identification of top accounts

Develop sales training modules

Work with food service, vending, direct and occupational distributors

Train new personnel

Develop new sales tracking tools

Ranked #1 Sales Rep. in Food Service Division in 2000 and first half in 2001.

GUND, Inc. (Dec 1995 - Sept 1999)

Sales Representative – South Texas

Market and merchandise plush toys, increase sales and develop new retail and corporate accounts including HEB Grocery, USAA and Valero

Incremental sales with new promotions over $600,000 earning #5 ranking nationally 1996.

JUDSON INDEPENDENT SCHOOL DISTRICT BOARD OF TRUSTEE

Volunteer elected position – Total time served 9 years

Board member (May 1994 – May 2003)

President (May 2002 – May 2003)

Chairman – Long Range Planning Committee (1994-1996)

Chairman – Community Relations Committee (2000-2002)

Curriculum Committee and Finance Committee Member

Over 1700 volunteer hours annually

Texas Association of School Nutrition Board Member – Present

Responsibilities include vendor lobbying for K-12 Food Service markets in Texas

Arkansas Association of School Nutrition Member – Present

Louisiana Association of School Nutrition Member - Present

Oklahoma Association of School Nutrition Member - Present

Mississippi Association of School Nutrition Member – Present

New Mexico Association of School Nutrition Member – Present

SNA Member - Present

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