Sales Account Executive

Robert Nalley

** **** **** **., ******* Island, S.C. 29585 *******@*****.*** 443-***-****

QUALIFICATIONS PROFILE

Goal-driven, dedicated, and innovative professional, with extensive experience in providing outstanding client

service, while managing and coordinating new business development activities. Adept at pitching creative concepts

that accurately accommodate client needs. Proactive planner skilled at anticipating potential issues and developing

solutions to ensure smooth and seamless operations.

Areas of Expertise

Consultative Sales Cold Calling and Prospecting New Business Development Research and Management

PROFESSIONAL EXPERIENCE

Business Development Manager

2009 2015

BRIARHILL ENTERPRISES SISTERSVILLE, WV

Researched and developed new business opportunities consistently expanding our business footprint.

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Formulated and implemented sales initiatives, marketing strategies and campaigns; tracked performance to

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achieve objectives and enhance organization effectiveness.

● Supervised the divestment of underperforming businesses creating a more diverse and flexible company.

● Provided required training sessions to sales and marketing teams.

Account Executive

GRASONVILLE BROADCASTING ANNAPOLIS GRASONVILLE, MD 2008

● Demonstrated competence in acquiring local and regional new businesses for both on-air and online

placement.

● Collaborated with advertising agencies and local marketing representatives in meeting all deadlines.

● Managed the account’s budget and copy preparation, while guaranteeing accuracy and compliance with

guidelines.

Digital Advertising Executive

CAPITAL GAZETTE COMMUNICATIONS ANNAPOLIS, MD 2007–2008

● Responsible for managing local and regional new business development activities.

● Displayed outstanding skills in handling all facets of website advertising, including ad creation, placement,

booking and analytics.

● Consistently met and surpassed revenue targets while maintaining superior level of customer satisfaction.

Sports Marketing Executive

RED ZEBRA BROADCASTING-REDSKINS RADIO SILVER SPRING, MD 2007

● Responsible for the overall planning, coordination, and employment of advertising campaigns for national,

regional, and local clients.

● Managed the account’s budget and copy preparation, while guaranteeing accuracy and compliance with

guidelines.

● Maintained constant contact with clients to monitor and keep updated on the campaign’s progress.

Advertising Account Executive

BRISTOL BROADCASTING COMPANY BRISTOL, VA 2002–2007

● Proactively interfaced with clients concerning budgetary requirements, limitations, need for copy updates,

campaign changes, and invoicing issues.

● Collaborated with advertising agencies and local marketing representatives in meeting all deadlines.

● Accomplished key tasks of monitoring the effectiveness of campaigns.

Regional Account Executive

SPROUSE BUILDING PRODUCTS INC. NEW MARTINSVILLE, WV 2001–2002

● Managed mid-atlantic regional sales for a mid-sized vinyl window and door company, which resulted to sales

opportunities growth, primarily with large retailers.

● Rendered assistance in facilitating sales training and product knowledge to produce a win-win scenario.

Assistant Golf Course Superintendent

PGA TOUR INC. Tampa, Fl/Bethesda, Md. 1991-2000

● Assisted in development of annual operating budget and plans for maintenance and capital improvement

projects.

● Responsible for all phases of Golf Course Maintenance and Agronomic operations, cost control, and personnel.

● Instrumental in preparation of the course and accompanying infrastructure for more than 20 PGA and Senior

PGA Tournament events including being the on-site liaison for the broadcast media, news media, and vendors.

EDUCATION, CREDENTIALS, AWARDS

Studied Political Science West Virginia University Morgantown, WV

Accounting and Data Processing Certificate

1994 Employee of the Year PGA Tour/TPC Avenel

2004 Salesperson of the Year Bristol Broadcasting

2006 Salesperson of the Year Bristol Broadcasting

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