VICE PRESIDENT OF PRODUCT

BRIAN M. ROONEY!

**** ******* **** **** ! Germantown, TN 38138

Exceptional record of success delivering new products,

646-***-**** ! acp8ng@r.postjobfree.com

opening markets, and driving business transformation in

www.linkedin.com/in/brianmrooney

technology-based companies !

!

Delivering a diversity of leadership experiences and significant accomplishments in virtually every aspect of

technology businesses including operations, marketing, strategy, sales, manufacturing, engineering, quality,

P&L, hardware and software development, and customer service. Experience in global Fortune 100 companies,

multi-layered and matrixed organizational structures, privately held companies, and PE/VC-held companies.

!

Confident and effective leader and team builder, with strong emotional intelligence, an abundance of intellectual

curiosity, and a gift for connecting the dots. Expertise with on-shore and off-shore outsourcing, strategic

partnerships, and third-party relationships in software, product engineering, and contracted ERP/MRP services.

Career Highlights:

" Leading eight startup ventures including new divisions as well as product, sales, and customer

satisfaction teams

" P&L leadership of $70M/year

" Product launches generating $400M/year

" Multiple projects with Economic Impact of $1M+ per year and reductions in production times of up to 32%

through application of Agile methodologies and Lean Six Sigma process improvements

" Global experience including Europe, Asia, and the Middle East

PROFESSIONAL EXPERIENCE

M IMEO .COM, Memphis, TN 2008-2015

Mimeo is a digital content distribution, logistics, and print-on-demand manufacturing company.

Vice President/General Manager (2011-2015)

Integrated Solutions Division

Owned division P&L including all aspects of revenue generation ($24M) and cost management for manufacturing

and logistics operations in the US, UK, and Germany; served on the Executive Team. Directly supervised a team

of 15, with a total team size of 300+.

# Addressed the number-one revenue-generating customer’s request for worldwide pricing in dollars by

analyzing costs of production for the company’s NJ and UK facilities and executing multiple scenarios

that took currency fluctuations into consideration. The project also led to consolidating supply chain

activities and improving revenues by $460k / year.

Vice President (2008-2011)

Technology Division

Delivered leadership for factory automation software development, industrial engineering, quality, ERP/MRP, and

manufacturing engineering teams; budgetary responsibility of $4M.

# Spearheaded an architectural transformation that fueled significant growth including the on-boarding of

two acquisitions (each in fewer than 90 days), a new division that added $20M+ in revenue, and factory

capability enhancements to begin serving third parties.

# Reduced production time 32% and COGS 14%, improved customer satisfaction, and increased the

frequency of product releases by ushering in an Agile software development process and implementation

of Lean Six Sigma process improvements.

# Drove an extensive cost-benefit analysis of Mimeo’s three existing US factories in an effort to improve

margins and EBITDA; subsequently closed the California plant, which delivered an incremental $1.2M

improvement in EBITDA in year two and an ongoing 2.5 points of additional margin.

# Conducted an in-depth assessment of industry, trends, and technologies for SaaS and workflow

architectures and surveyed internal stakeholders; subsequently led team through a week-long QFD

(Quality Function Deployment) workshop to convert findings into project scope and definition for a next-

generation set of tools.

BRIAN M. ROONEY 646-***-**** ! acp8ng@r.postjobfree.com Page Two

P ANTONE, Carlstadt, NJ 2007-2008

Best known for its Pantone Matching System a proprietary color space used in a variety of industries including print,

paint, fabrics, and plastics Pantone was acquired by X-Rite Corporation in 2007.

Chief Technical Officer (2011-2015)

Managed all facets of the company’s technology portfolio including software development and R&D. Directly

supervised an eight-member team; budgetary responsibility of $2M.

# Led Pantone’s first-ever release of a smart device app, allowing the company to reach a much wider

audience of potential customers and provide detailed user info to Pantone’s marketing teams. The app

subsequently became a key showpiece in establishing the company’s technical capabilities.

# Played a significant role in Pantone’s sale to X-Rite Corporation for approximately 10% more than

anticipated by assessing the relative current and potential future value of all technologies and

consolidating the information into a detailed briefing book and presentation.

X EROX, Webster, NY 1994-2006

Multinational document management corporation with revenues of $26.5B and 146,000 employees.

Director, Divisional Strategy & Product Planning (2003-2006)

Production Systems Group, Workflow Division

Spearheaded strategic planning for a $48M divisional product portfolio of R&D spend including ownership of

product managers and subject matter experts. Directly supervised 20, with a total team of 200.

# Drove an initiative to create the “FreeFlow” suite of tools and technologies, allowing Xerox to penetrate

new markets and build market share, reduce overall software spend by as much as 40%, and retire

unprofitable legacy apps. The suite was recognized as the #1 offering of its type in the industry.

# Addressed a significant gap in Xerox’s product portfolio for tools to support variable data printing by

acquiring XM Pie in less than nine months, creating new direct revenue for XM Pie products and services

as well as increased sales of Xerox print platforms, software products, and services.

General Manager of Solutions & Customer Support (1999-2003)

North America Solutions Group

Selected as the first-ever General Manager for the new Xerox high-technology/high-value systems and solutions

organization. Directly supervised 18; budgetary responsibility of $3M.

# Delivered $69M in revenue in just two years by building a sales team to penetrate new and high-end

markets with a set of new products that could be quickly integrated into North America operations.

# Developed an innovative set of sales tools that simplified and accelerated the solutions selling process,

generating $69M in revenue ($9M over plan) and facilitating 100% team quota achievement; the tools

were subsequently incorporated into other Xerox sales processes.

Product Line of Business Owner and Worldwide Marketing Manager (1995-1998)

Production Color Division

Chosen for the new role of Line of Business Manager for a Xerox product offering that targeted new markets and

applications.

# Ushered Xerox into digital color production printing with the DocuColor 40, which generated hardware

revenues of $60M in year one and $1B in total revenues by year seven; partnered with Fuji Xerox to

deliver the product 33% faster than any production platform Xerox had ever developed.

EDUCATION & PROFESSIONAL DEVELOPMENT

C ORNELL U NIVERSITY Bachelor of Science, Mechanical & Aerospace Engineering

C OLUMBIA U NIVERSITY B USINESS S CHOOL Executive Program, General Management

N ORTHWESTERN U NIVERSITY K ELLOGG S CHOOL OF B USINESS Executive Program, General Management

X EROX Lean Six Sigma Green Belt; Agile Process and Product Owner Certifications

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