Mark King

*** **** **. ******* ** *****

Phone: 216-***-**** E-mail: acp7e2@r.postjobfree.com

http://www.linkedin.com/in/markkingmaliking

New Market Penetration New Product Development

Director / VP of Sales and Marketing: Specializing in strategies, and methods of New Market Penetration, New Product Development, and Product Introductions. With over 15 years of domestic and international experience in all aspects of Marketing Management, Sales Department Management (Direct Sales Forces, Manufacturers Reps., and Customer Service Departments), Dealer / Distributor Development, Product Management, New Product Development Management / Introductions, and Product Launches, for both manufacturers and distributors in the various OEM and MRO markets.

Professional Experience:

Okamoto Sandusky Mfg. Sandusky, OH 2013-Current

International Automotive Manufacturer of; Laminated PVC, TPO and TPU products for use in OEM automotive interiors such as Seating, Instrument panels, and doors, with manufacturing locations in the US, China and Japan.

Director of Sales and Marketing

Increased sales from $55M to $70M by adding several new platforms and applications through leveraging internal contacts.

Developed the Strategic Direction for the company including: territory re-alignment, sales force evaluation, brand identity.

Accountable for management and development of the Sales Force, and Customer Service.

Responsible for management of New Program launches including PPAP, APQP.

Responsible for Inventory control and purchasing of $30M of imported Finished Goods Products.

Creative Extruded Products Tipp City, OH 2010-2012

US based International manufacturer of Automotive Extruded molded plastic products sold to: Automotive OEMs (including domestic and transplants), automotive aftermarket, architectural, appliance and marine industries.

Director of Sales and Marketing

Developed and Accountable for yearly sales / marketing budget, and short and long term strategy. Responsible for leading a sales and marketing team of: Account Managers and Engineers in order to meet yearly sales goals, budget and ROI. Supervise trade shows, lead acquisitions, development of sales literature, and website management including SEO. Analyze sales and profitability data in addition to competitive trends, SWOT analysis, and field travel to develop and implement tactics to meet long, mid, and short-term strategies and objectives. Identify and open discussions with potential acquisitions.

Increased sales from $24M to $28M in 2011; exceeded $37M in sales in 2012.

Added 14 new accounts in 2011.

Added 2 new product lines in 2011

Increased ROI from 12% to 14% through price increases and working with Engineering to develop new materials and manufacturing methods.

Developed 5-year sales plan and marketing strategy to obtain $50M in sales by 2016.

ParkOhio Products Cleveland, OH 2007-2010

International manufacturer of automotive custom injection molded rubber and plastic products sold to the Detroit 3, Transplant OEM’s and various tier 1 suppliers to the automotive industry, we also manufacture products for the military, electric power transmission, HVAC and cosmetic industries.

Director of Sales and Marketing

Responsible for Start up and Development of the Marketing and Sales Departments

Added 4 new accounts in first 18 months for a total of $3 million dollars of additional sales.

Decreased automotive dependency from 98% of sales to 60% by finding new market opportunities and sales opportunities in the industrial, military and retail markets.

Hired, managed and provided leadership to both direct sales force and manufacture representative sales force resulting in increase of $50 million additional quote activity.

Texwipe Mahwah NJ 2004-2007

International manufacturer of consumable textile products that are used in critical manufacturing environments, semiconductor manufacturing, data storage, medical device, pharmaceutical, biotechnology, aerospace, automotive and food processing.

Product /Marketing Manager

increased profits 32% through eliminating special pricing to customers that do not meet sales goals, working with Texwipe manufacturing to increase productivity, Negotiate contracts with new suppliers and current suppliers related to new products.

Mark King Page 2

MAPA Professional Brunswick OH 1998-2004

International manufacturer of: Chemical Resistant Nitrile, Neoprene, PVC, Natural rubber, and Flouroelastomer Safety Products sold to the Petrochemical /oil refining, Food Processing, Industrial, Pharmaceutical, and Medical Device industries.

North America Director of Industrial Marketing and New Product Development

Developed and created strategies for new and existing market penetration, through market research and distributor education. Responsible for supervision of trade shows, development of sales literature, technical data communication to distributors and sales force.

Developed and introduced 2 new product lines per year through meeting with end users and identifying their problems then developing innovative solutions and training methods to solve those problems, accounting for $2 million additional sales.

Directed re-marketing / reintroduction of 2 mature product lines with declining growth curves through sales contests, new end user focused marketing campaign, and minor design change in product line resulting in recapturing $800,000 in sales.

Developed and created strategies for new and existing market penetration through product modifications resulting in $500,000 new sales.

UZ Engineed Products Cleveland, OH 1989 - 1998

International Distributor of Industrial Maintenance Products and Services

New Product Development Manager (1995 - 1998)

Overseas Operations Manager (1995-1996)

Purchasing Manager / Product Manager (1994 - 1995)

Project Manager -Acquisitions (1991- 1994)

Purchasing Agent (1989 - 1991)

Education:

Bachelor of Arts, Business Management, Kent State University, Kent, Ohio

Bachelor of Science, Finance, Kent State University, Kent, Ohio

Associations:

Member of Sales Marketing Executives Association

National Eagle Scout Association

QSSP (Quality Safety Sales Professional)

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