Gina M. Tabasso, MA

acp6u0@r.postjobfree.com www.linkedin.com.in/ginatabasso 330-***-****

Marketing communications professional with more than 20 years of B2B, B2C and B2B2C experience who develops plans, tactics and content that drive traffic, build leads, enhance brand and serve customers

Content marketing • Project/process management

Internal/external communications • Brand management

Digital and social media • Art direction

Relationship building • Employee training

Vendor management • Written and verbal communication

TECHNICAL COMPETENCIES

AP, MLA and APA styles

PC/MS Office and Mac/Adobe

WordPress, SharePoint 2007, 2010 and 2014, and custom WCM solutions

Lyris, Exact Target, Lotus Notes, Google Mail, Microsoft Outlook

Adobe InCopy, InDesign, Dreamweaver, Microsoft Publisher

Visible Intelligence, Webtrends, Smarterstats, PRNewswire, Google Analytics

LinkedIn, Facebook, Twitter, Pinterest, Instagram, Flipboard, Snapchat

Basecamp, Asana, TRAC, Clarity

TransStudio

SurveyMonkey, SharePoint surveys

TinyChat, Skype, Google Hangouts, Mondopad, TelePresence, Polycom, WebEx, Sametime

Yammer

Google Docs, Groups, Communities and Sites

Blackboard, Angel, custom LMS

PROFESSIONAL EXPERIENCE

Faculty, Adjunct English, Cuyahoga Community College/Bryant & Stratton 2012 - present

Created learning objectives, lesson plans, assignments, assessments and syllabi

Mentored, coached and developed students

Edited writing assignments/papers

Provided resources and supplemental materials

Evaluated performance and provided feedback

Senior Communications Specialist (Contractor), PNC Bank 2014 - 2015

Developed, coordinated and delivered internal communications to 60,000 employees, including communications plans, email, intranet articles, newsletters, presentations, SharePoint sites and briefing materials, for the 1,350-person Technology Infrastructure Services organization

Acted as a program and content manager in collaboration with stakeholders in all areas of the company to ensure communications consistency

Technology Communications & Education Leader, Case Western Reserve University 2013 - 2014

Strategized and implemented communication, marketing and education initiatives in support of Information Technology Services and its more than 16,000 clients

Developed and coordinated product introductions and associated training programs

Provided art direction and content for print, interactive, social and digital publication

Gathered and applied social media, communications and training best practices to meet goals and objectives and key performance indicators

Led a team of three full-time and three student employees to deliver three Six Sigma process improvements/fiscal year to increase efficiency and decrease cost by 30%

Contracted with new printing, design, photography and Adobe Captivate contractors with a cost savings of 40-70%

Communications Manager, Digital Media, The Timken Company 2012 - 2013

Managed a budget of more than $700,000 for a Fortune 500 company

Developed and executed strategy, provided governance and support, and enhanced user experience for global intranet serving 17,000 employees to drive adoption

Ensured enterprise-wide website governance with day-to-day responsibility for corporate website in 13 languages; delivered focused monthly and quarterly Web analytics; audited and corrected 276 outstanding foreign-language workflows; negotiated contract for ecommerce site build

Increased engagement and social media followers by 300%

Demoed alternative email marketing solutions and marketing automation software; negotiated a new Exact Target partner to cut costs by 50%

Found PPC error in two languages, reallocated keywords, received six-month credit, tripled visits

Digital Marketing Communications Contractor, The J.M. Smucker Company 2011 - 2012

Managed traffic, special projects, promotions, marketing calendar, e-newsletters, RSS feeds, mobile apps, agency relations and Web content to support 18 American, Canadian and Hispanic brands; proofed and edited content; rescored Twitter sentiment; revised and updated FAQs for 10 websites; submitted proposal for project management software solution; generated holiday competitive analysis; moderated Facebook promotion

Worked with five agencies, call center, test kitchen, digital marketing, brand marketing, corporate communications and legal to secure revisions, feedback and approvals

Corporate Communications Manager, Dealer Tire 2006 - 2011

Created a suite of launch materials for new programs, products, training and software solutions to grow revenue and support 24 original-equipment-manufacturer programs

Managed translation services, including bid process, to cut expenses, improve quality and decrease turnaround time

Created and managed content for corporate intranet and Internet, as well as dealer-facing and dealerships’ consumer-facing websites

Spearheaded the research and business plan for a mobile application

Created corporate and customer collateral, including annual reports, newsletters, articles, audio and video scripts, presentations, Web content, sales brochures and training materials, program overviews, banners, point-of-purchase consumer collateral, award applications, e-bulletins and press releases

Group Managing Editor, Penton Media Group 2005 - 2006

Created editorial calendars, edited copy, wrote stories for Welding Design & Fabrication, Gases & Welding Distributor and American Machinist with circulation of 40,000 each

Launched and maintained websites, e-newsletters, e-bulletins, blog and Webcasts

Assigned stories to editorial staff and freelancers; worked with design and production staff to produce monthly magazines

Developed advertiser and editorial contacts; attended trade shows and associations

Senior Editor, Construction News Corporation 1993 – 2005

Developed business to grow a start-up company from one office covering 20 counties in northeast Ohio to two offices covering two states

Hired, trained and supervised 10 employees in the editorial office

Edited eight editions of a twice-weekly, two-state trade newspaper and secured construction drawings for the plan room

Researched projects and contacts; generated reports; internal and external communications; client relations; trade association memberships; trade shows; public relations, marketing and advertising

EDUCATION/TRAINING

M.A. English, Cleveland State University, 3.45 GPA

B.S. Advertising Journalism and B.A. English, Kent State University, 3.53 GPA

Six Sigma Yellow Belt Certification and Communication and Professional Skills Certification, Weatherhead School of Management, Case Western Reserve University

Appreciative Inquiry, Emotional Intelligence, Diversity, Situational Leadership and DiSC

Lynda.com Personal Branding Basics and InDesign/InCopy certificates

RECENT MEMBERSHIPS/ACHIEVEMENTS

The Chelsea Foundation, Board of Directors

Internet Marketing Association

Business Marketing Association

Educause IT Communicators

Society for Technical Communication (2013 award)

National Assoc. of Professional Women

Canton Advertising Federation

Content Marketing World attendee

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