Tessa Szymkiewicz

TS

**** ********* **** **** **********, CA 95691

916-***-**** acp6jp@r.postjobfree.com

** **** *******-******** ****** Marketing Veteran with excellent communication skills and proven ability to drive revenue is looking

for Affiliate Management opportunities with a proactive Employer. If you are looking for a turn key cont ributor who is detail oriented

and who can network and influence others then let's discuss opportunities to work together.

Experience

Affiliate Program Manager/Special Projects Team Lead, Scha af Partner Centric, Austin, TX 08/2010-Present

Managing portfolio includes full-cycle domestic and international affiliate marketing channel programs for e-commerce and lead

merchants on various publisher networks including Commission Junction, Linkshare, ShareASale and Impact Radius

Effectively manage multiple clients to maximize marketing impact and resolve issues in a timely manner.

Cultivate rapport with affiliates to identify and execute opportunities to improve portfolio performance for various clients.

Drive affiliate growth initiatives by developing strategies, metrics, benchmarks, and objectives with client(s).

Analyze web traffic and sales metrics to implement process improvements.

Launched multiple successful affiliate programs for various clients.

Nominated in 2014 for LinkShare Golden Link Award - OPM Agency of the Year based on performance for one client .

Interfaced with internal team and RevTrax to develop an in-store offer for over 100 stores to drive foot traffic, which consistently

doubled weekly sales.

Develop client strategy to suppress commissions for customer -abandoned ordering.

Aid senior leadership during executive decision-making processes by generating client performance reports for strategic planning

Strengthen company branding initiatives by coordinating trade shows and client visits. Company representative at most affiliate

conferences, including Affiliate Summit West and Commission Junction University, and Linkshare Symposium.

Accomplishments

Developed several affiliate marketing programs for lead- or e-commerce-based clients

Grew program by recruiting affiliates to client programs while managing and retaining all publisher relationships.

Saved costs by effectively managing marketing budgets while analyzing client metrics to maximize campaign goals.

Improved revenue and increased productive publishers by conducting optimization campaigns and contests

Enhanced branding initiatives by leveraging social media to achieve marketing goals and maximize outreach.

Produced quarterly plans and month-end reporting in line with client goals for senior leadership

Spearheaded internal projects to effectively manage clients and the business for clarity and to increase visibility

Skills and Core Competencies

Affiliate Management Process Improvements Consultative Sales Strategic Alliances Cross-functional Communications

Performance Tracking and Evaluation Team Building and Leadership Conflict Resolution Procedure Development Strategic

Planning Client Challenges and Perception Community Outreach Instruction and Mentoring Social Media Marketing

Versatile Writer Manage and Facilitate Key Communications Advanced Market Research Digital Content Management

Customer Service Promotional Marketing Budgeting Market Trends Competitive Analysis B2B Marketing Optimize

Sales and Market Share Identify Growth Opportunities Multi-channel Marketing Campaigns Brand Messaging Social

Responsibility Channel Management Customer Relationship Management Business Networking Skills SEO/SEM Campaign

Management Customer Needs Analysis Standardized Process Development Customer Retention Initiatives MS Office Suite

HTML eCommerce Software Shopsite and Channel Online Amazon Seller Central

Tessa Szymkiewicz TS

Previous Employment

Online Marketing Manager, TaxBrain.com, Tracy, CA 10/2008-04/2010

Developed and managed online marketing efforts for end consumers (B2C) and corporations (B2B), creating key internet

marketing activities to acquire and retain new tax clients through email campaigns, affiliate marketing, and social media.

Optimized profitability by developing a comprehensive email marketing strategy, including production schedule, creative

development, copy writing, testing, execution, segmentation, and analysis.

Sustained an optimal sender score on two IPs, enhancing inbo x delivery and corresponding metrics while improving delivery

metrics from 95% to 98.5%.

Collaborated with UnsubCentral to encrypt and secure suppression files in a centralized location, minimizing the potential fo r

security breaches through effective administration.

Saved costs by negotiating contracts for six CPA networks, including ShareaSale and internal program.

Enhanced marketability by distributing marketing materials, developing unique email content for different networks, approving

landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements.

Maximized outreach by developing social media experiences on Twitter, Facebook and blogs, generating blog content and

managing brand online.

Partnered with web development teams to enhance functionality, user experience, online brand positioning and advertising.

Website Manager, eCommerce, Mervyn’s Corporation, Hayward, CA 08/2008-10/2008

Launched mervyns.com in conjunction with Amazon Enterprise Solutions team, managing launch requirements, including

learning and utilizing the Amazon Item Content Management System (ICM) and Amazon Seller Central.

Managed the data integrity for Mervyns ICM and Amazon ICM.

Supported eCommerce marketing plans with implementation of email, banner and SEM/SEO campaigns.

Developed a website marketing plan that included data from Omniture analytics.

eCommerce Manager, Western Blue Corporation, Rancho Cordova, CA 01/2007-08/2008

Initiated an eCommerce site to include CMS, XML feeds and credit card authorization system.

Increased user conversions by creating new product description content for in-house products and establishing customer shopping

catalogues.

Identified client needs to address issues and capture retention.

Partnered with FTP program companies to support product management and daily pricing initiatives.

Reduced workflow gaps by educating and training sales staff on site usage best practices and protocol.

Recognized as key contributor by President during Q1.

Developed three eCommerce sites specific to customers’ needs that integrate to main website.

Online Marketing Manager/Principal, Safe Computing, Inc., Elk Grove, CA 01/2003-01/2007

Established and managed highly successful e-commerce business, selling ergonomic computer supplies and rehabilitation

products online to end consumers (B2C) and corporations (B2B).

Streamlined operational efficiencies by implementing innovative marketing and sales strategies, including email marketing

campaigns.

Boosted revenue by negotiat ing Paid Search (SEM) advertising campaigns with Yahoo, Google, and MSN PPC.

Recruited and trained over 10 top talent staff members to ensure optimal productivity.

Increased revenue three-fold by researching and expanding product line to website and imple menting extensive organic Search

Engine Optimization (SEO).

Cultivated rapport with SEO, SEM, and data-feed companies to create effective marketing campaigns and programs.

Developed relationships with major shopping channels, including Amazon.com, Shop.co m, Shopzilla.com, and Buy.com to

generate additional business.

Reduced costs by developing and implementing an in-house order online tracking system.

Identified cost savings initiatives by building long-term relationships with over 40 vendors.

Drove business growth by consistently delivering excellent customer service.

Affiliations

Contributing Member - PMA Publisher Recruitment Council, 2014

West Sacramento Dolphins Swim Team – Board Member-General Fundraising, 2014-2016

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