Social Media Marketing

Amanda Roszkowski

*** ********** ***. *** ********* Hills, IL 60514 Phone: 630-***-**** ● E-mail: acp57n@r.postjobfree.com

OBJECTIVE:

To obtain a job in marketing, public relations, event planning or related fields

EDUCATION:

University of Illinois at Chicago

Bachelor of Arts, Communication

GPA 3.5/4.0

Chicago, IL

2009

SKILLS:

Proficient in Microsoft Office (extensive experience in Microsoft Excel)

Adobe Suite

Experience with using web and social media tools such as: Word Press, Radian 6, Kentico CMS, UberVu, Exact Target, Survey Monkey, Shoutlet, Sprout Social, Offerpop, Buzzsumo, Tweetdeck and HootSuite

Salesforce and in charge of Chatter Salesforce rollout at enterprise level

Experience using Siebel and EMS to investigate customer histories

Comprehensive understanding of Web design and basic HTML

Conversationally fluent in Spanish

ACTIVITIES:

CHIRP Radio - Volunteer

Event blogging and social media strategy

Universidad Popular – Volunteer

Taught English and computer literacy skills to native Spanish-speaking adults

Habitat for Humanity Volunteer

Served as a coordinator of many community projects at Indiana University

Greenpeace Campaign “Clear the Air” Volunteer

Served as the publicity and event coordinator chair

Worked to get the word out about the campaign and planned fundraising events and campaigning activities

Hoosier Rights Campaign Volunteer

Worked as a supporter for equal rights in Indiana and in coordination with other equal rights campaigns throughout the country

Chicago, IL

2013-present

Chicago, IL

2012-2014

Bloomington, IN

2004 – 2006

Bloomington, IN

2005 – 2006

Bloomington, IN

2004 – 2006

EXPERIENCE:

SRVR, LLC – Social Media Director

• Manages and directs development of brands’ current successful social media strategies.

• Sets targets and timeline goals for social media initiatives and creating an editorial/marketing calendar for the year.

• Writes regular updates for 19 different Facebook, Twitter, Linked In, Pinterest and Google+ social media pages. This includes in-language posts for country-specific audiences.

• Responsible for developing company’s first blogs, creating editorial blog calendars, launching these blogs and handling the writing and editing of each blog post.

• Outside blogger/social influencer outreach and follow-up

• Has launched, grown and maintained all current and planned online efforts across five different country-specific brands to drive results in support of specific marketing objectives

• Has developed and executed the concept, design and management of several successful online social media promotions across five different brands and 19 active social media platforms through the use of Shoutlet and then Offerpop.

• Tracks social media performance through Shoutlet and Sprout Social along with Google Analytics and adjusts tactics to meet business/marketing objectives

• Coordinates and executes all social media initiatives, serving as the intermediary between marketing, creative, legal and outside stakeholders.

Launched successful social customer advocacy program.

Creates and manages Facebook/Twitter targeted ads, while working in conjunction with our AdWords campaigns

Monitors and reports metrics to determine effectiveness of social media marketing efforts making necessary modifications to increase effectiveness

• Responsible for developing company’s first blogs, creating editorial blog calendars, launching these blogs and handling the writing and editing of each blog post.

• Crafting and writing of SEO-specific landing pages and video scripts.

• Management and execution of product and tutorial video recordings and posting these onto You Tube/other sites

• Locate third party content and repopulate onto social media sites or include in blogs when applicable to our target audience or brands’ mission.

• Continually seeks innovative and breakthrough ideas, approaches and solutions

• Trains and manages associates on social marketing disciplines and the specifics of the company’s business and industry

• Monitors quality control on daily workflow and that all processes are followed

• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Identifies and monitors relevant and influential blogs/social media platforms; and when appropriate, respond appropriately on behalf of the company or utilize experts, maintaining consistency of answers and minimizing legal and brand image risk.

• Continues to identify opportunities and develop plans/proposals for implementing scalable social media programs to generate maximum social media optimization

• Writing of press releases and management of their release through PR Newswire

• Creation of an online Crisis Management Plan

• Monitors, responds to and handles the resolution follow-up of all social media complaints or negative reviews

Enova Financial – Social Media Associate

• Manages and directs development of our brands’ social media strategies by launching, growing, and maintaining all current and planned online efforts across our corporate and country-specific brands to drive results in support of specific marketing objectives

• Collaborate closely with business brand leaders to fully integrate marketing objectives into all social media activities

• Develop, design, execute and manage online social promotions across all platforms

• Take ownership of social media performance and adjust tactics to meet business marketing objectives

• Sets targets and timelines for social media programs and key initiatives while managing the social media editorial/marketing calendar.

• Coordinates and executes all social media initiatives, serving as the intermediary between internal, external, and third parties

• Monitoring and reporting metrics to determine effectiveness of social media marketing efforts, making necessary modifications to increase effectiveness

• Craft and publishes written blog posts, SEO-specific pages, as well as short videos when necessary

• Write regular updates for external social media sites: Facebook pages/groups, You Tube page, Twitter, site blogs, etc.

• Locate 3rd party content and repopulate on our site when consistent with brands’ missions.

• Review content with Marketing, Operations, Legal, etc. as appropriate to ensure integration with brand messaging and legal appropriateness

• Identifies and monitors relevant and influential blogs/social media platforms; and when appropriate, respond appropriately on behalf of the company or utilize experts, maintaining consistency of answers and minimizing legal and brand image risk.

• Continues to identify opportunities and develop plans/proposals for implementing scalable social media programs to generate maximum social media optimization

• Monitoring, responding to and handling the resolution follow-up of all social media complaints from customers

• Blogger outreach and follow-up

The Joint Commission – Social Media Specialist

Developed and implemented a successful social media strategy/plan at an enterprise level for the company and their other sectors (Joint Commission Resources, Joint Commission International and The Center for Transforming Healthcare)

Implemented a social media monitoring and analytics tool for the enterprise

Educating the organization as a whole on social media and how it can help with each program's efforts

Have continually met with all enterprise staff one on one to train them and educate them on how to use social media for business and customer relations. Also, I am in the process of creating educational classes on social media and blogging.

Have begun developing comprehensive social media plans/recommendations and competitive analysis for each health care program and have begun to implement these.

Have been successful assisting many executive directors to begin their own blog, Twitter and/or Facebook for their program

Developed and implemented social media guidelines, policies and best practices for the organization to post on social media platforms and assist in internal processes

Developed monthly metrics and metrics based on campaigns and conference plans to help measure the company's ROI for social media efforts

Have consistently been the sole monitor and manager of all enterprise social media outlets, while creating/pushing out engaging campaigns or messaging that promotes a positive reputation for TJC

Developed comprehensive enterprise-wide social media plans for conferences, nationally recognized weeks, etc.

Lead the launch and implementation of Chatter Salesforce to the organization as an internal communications tool. This included the creation and teaching of educational classes, all communications assistance and the development of all employee guidelines and best practices.

Networked Insights – Research Analyst

Use proprietary technology to analyze social media data and deliver various performance metrics to our clients

Perform research that answers questions for clients about their brands, products, competitors, or their marketing campaigns

Formulate data into a variety of reporting formats that best match the client’s needs

Work with our product and engineering teams to develop new tools, features, or entire products that we can take to market based on your work solving client problems

Specifically now, work with one of our Fortune 500 clients in the mobile tech sector performing weekly campaign analysis, digital and traditional media strategy and planning, influencer ranking, competitor analysis, and reporting on brand health and awareness. Use the proprietary research tools in our marketing decisions platform to measure, compare, and uncover robust insights from large-scale, real-time data set

Empire Today, LLC – Online Marketing Specialist

Reputation management in the marketing department and customer service (formulating and tracking responses to ALL online complaints over many different platforms like Facebook, Yelp, complaint forums, etc. for marketing and sales efforts)

Writing, editing and proofing content for blogs, social media campaigns and promotions

Quality control and review of all marketing promotional materials

Brand awareness development

Online lead generation

Posting articles written on Word Press and to build SEO (Search Engine Optimization) and tracking them

Conducting research for content development – including researching and implementing best SEO practices

Engaging customers online for marketing efforts (i.e. Facebook updates about promotions, polls and services)

Monitoring all company mentions through Google Alerts and Radian 6

Researching customer accounts, creating histories and appropriately responding and tracking their grievances from initial contact to resolution online (familiar with several complaint sites including Angie’s List, Rip Off Report, Pissed Consumer, etc.)

Schaumburg, IL

June 2014 - present

Chicago, IL

Oct 2013- May 2014

Oakbrook Terrace, IL

June 2012-Oct 2013

Chicago, IL

Nov 2011-May 2012

Northlake, IL

March 2010-Nov 2011

Page 1 PR Intern

Worked on client accounts to promote and organize events

Helped publicize news announcements and refocus client marketing and publicity campaigns

Wrote letters (invitation and pitch letters), drafted e-newsletters, press releases and client case studies

Attended client meetings to discuss plans to refocus or improve their marketing strategies

Researched and targeted the potential market for clients’ businesses

Developed plans and execute strategy for major client open house

Interviewed media, designers, etc.

Willowbrook, IL

June 2009 – March 2010

Chicago Women’s Liberation Union Marketing / Outreach Intern

Rewrote the CWLU Web site to increase viewership and support the coalition’s efforts

Attended Internet marketing classes to learn how to develop marketing plans for Internet-based and non- Internet-based companies; increase SEO of company Web site and track progress on Google Analytics; and utilize social networks as an Internet marketing tool for the company

Drafted, designed and distribute e-newsletters

Chicago, IL

May 2009 – August 2009

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