Audrea Fulton

acp35q@r.postjobfree.com § 708-***-****

*** ******* ****** § River Forest, IL 60305

SENIOR SALES LEADER

High-performing sales executive with entrepreneurial spirit, charged with leading a multi channel sales team and incorporating data analytics to help improve customer ROI. Credited with exceeding annual sales goals, managing sales teams, leading marketing and strategy to deliver unparalleled revenue growth and heightened customer engagement in ultra-competitive and challenging local markets. Tactical leader of initiatives, track record of identifying and capturing new business opportunities and developing key client relationships that results in sustainable, profitable growth. Exceptional communicator with strong negotiation, problem resolution, client needs assessment aptitude, committed to teamwork and leading by example.

Areas of Expertise

§ Sales Management § Startup Divisions § P/L Management § Team Building & Leadership § Budgeting & Expense Control § Needs Assessment § Sales Forecasting & Reporting § Branding & Brand Positioning § Restructuring § Market and Data Analysis Solutions § Territory Alignment & Optimization § Strategic Account Development § New Business Development § New Product Launch § Internet and Mobile Marketing § Social Media § Key Account Relationship Management § Multi Million Dollar Contract Negotiations § Client Relations

Professional Experience

TRIBUNE PUBLISHING – Chicago, IL 2007 to Feb, 2015

National, cross-platform sales team for Tribune Publishing; offers national advertisers local, customized, innovative, multi-market solutions across multiple media platforms including online, mobile, print, direct mail, and events.

SVP – National, Retail & Direct Response Sales 2013 to Feb, 2015

VP – Retail & Direct Response Sales 2007 to 2013

Led the national sales team responsible for selling local multi channel marketing solutions to national advertisers. Division responsibility included overseeing $250M+ in annual revenue with a $8M+ P/L responsibility. Identified and developed integrated media solutions to grow and diversify advertiser spend portfolio by incorporating data insights and analytics through the use of internal and external customer data. Served as Project Manager for several strategic growth initiatives. Instrumental force in senior leadership innovation team. Supervised 5 direct and 45 indirect reports aross six regional offices.

Met and exceeded annual budget.

Diversified revenue streams across digital and mobile by more than $15M annually.

Implemented strategy for new product launch which generated more than $10M in incremental annual revenue.

Successful territory re-alignment strategy which led to improved client relationships and lower COS.

Developed and launched on going sales and product training.

Built a powerful network, cultivating senior-level client relationships; improved failing relationships.

CARAT USA – Chicago, IL 1998 to 2007

World’s largest independent communications specialist and the market-leader in digital media solutions.

VP / Director of Print (2001 to 2007)

Challenged to maintain $150M+ in billings for management, national strategy and negotiation of key corporate accounts including RadioShack, Club Med, Re/Max, Coldwater Creek, Motorola and Hyundai/Kia, adidas. Built a powerful network, developing strong business relationships with clients. Met and exceeded client advertising and marketing objectives. Served as face of the organization during industry-related interviews with the media. Supervised, trained and mentored 10 direct reports.

Key player on the new business development team that secured key clients such as Coldwater Creek, Bang & Olufsen and RadioShack; successfully recaptured relationship with RadioShack client.

Launched start up division of the Print and Out-of-Home groups; generated ~$30M in new business for the Print group.

Leveraged negotiation skills to save clients more than 10% in lower rates.

Audrea Fulton § acp35q@r.postjobfree.com § 708-***-**** § Page 2

Director of Print and Outdoor (1999 to 2001)

Tapped to oversee the Print and Out-of-Home buying and strategy group in Los Angeles.

Print and Outdoor Supervisor (1998)

Recruited to supervise the Print and Outdoor start-up division in the Chicago office. Managed all print and outdoor buying and strategy for the Ameritech brand.

FREELANCE WORK – Chicago, IL 1996 to 1998

Independent Freelancer

Provided assistance to various clients and advertising agencies on a freelance basis. Scope of diverse responsibility included planning, buying and negotiation for radio, television and print clients. Working primarily with local and regional accounts.

OUTDOOR SERVICES – Chicago, IL 1994 to 1996

Outdoor Services is now The Outdoor Advertising Group (OAG) and represents the industry’s largest mindshare of OOH innovation.

Senior Account Executive

Personally managed and provided a full suite of services for national accounts including Seagram’s, Diners’ Club, Dodge Dealer Group, Taco Bell and Payless Shoes, Illinois Lottery. Performed full range of client presentations.

Delivered exceptional results, increasing business with existing agency clients.

UNIVERSAL OUTDOOR – Various Locations 1989 to1994

Universal Outdoor was bought by Eller Media,, now Clear Channel Outdoor. Universal Outdoor was regional company who specialized in out of home media in Chicago, Milwaukee, Evansville, Indianapolis and Des Moines.

Account Executive – Chicago, IL/Evansville, IN (1991 to 1994)

Hit the ground running, overachieving sales quotas and earning rapid promotion.

New business development with local and regional businesses.

Cultivated exceptional customer relationships built on integrity and trust.

Expanded / managed existing accounts and completed all client RFPs.

Worked with cross-functional teams to design plans to guide the organization.

Accounting Manager – Evansville, IN (1990 to 1991)

Held full accountability for AP/AR.

Sales Assistant – Chicago, IL (1989 to 1990)

Targeted, prospected and developed leads, supporting Account Executives. Developed sales and marketing proposals following the corporate format and system.

Technical Skills

comScore; Nielsen Net Rating; Claritas; Scarborough; MRI; Krux; Audience Science; Kantar, Microsoft Office Suite

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