Medicare Managed Care Sales & Marketing Director

KEIR B. NUNEZ

305-***-**** **********@*****.***

REGIONAL SALES & MARKETING DIRECTOR

Managed Care Organizations Medicare and Medicaid

Distinguished Sales and Marketing Director with a 21+ year proven track record in selling Medicare and Dual eligible product lines of business.

Sales oriented leader who has supported both a Fortune 14 organization and start-up MCO’s.

Articulate communicator skilled in delivering insightful presentations and strengthening relationships with physicians, medical office staff, brokers, business vendors, and external and internal customers.

Proven mentor, trainer and director of multidisciplinary teams in line with aggressive performance metrics.

Strategic Sales

Product Marketing

Presentation Skills

Campaign Planning & Execution

Market Intelligence

Network Development Strategist

Sales Training

Relationship Building

Medicare Business Acumen

Resourceful Team Leader

Strategic Planner

Effective Negotiator

PROFESSIONAL EXPERIENCE

MEDICA UNITED HEALTH GROUP 2006 - 2014

Sales Director

Drove sales and marketing initiatives for Medicare product lines, including managing internal sales representatives and sales support staff for two UHG-acquired health plan companies (Medica HealthCare Plans and Preferred Care Partners) in addition to UHC’s for a term of two years (2012-2014).

During tenure, Medica HealthCare Plans earned the title as the 8th fastest growing, privately owned company in the South Florida Business Journal’s Aug 2007 publication.

As Senior Sales and Marketing Director, CMS CAHPS survey deemed Medica HealthCare Plans as the fastest growing MA plan in South Florida two years in a row (2008 and 2009).

Consistently met company targets in the area of sales strategy execution, team performance monitoring and management, compliance, resource management, and value-added relationship building.

Boosted Regional County membership from 4K members in 2006 to over 44K in 2011.

Aggregated over 17,000 new Medicare MA enrollees from June 2013 to June 2014.

Implemented referral programs in assigned territories in coordination with agents and sales brokers.

Managed sales and advertising budget including reviewing and approving commission structures, sales campaigns, and lead-generation strategies.

Gathered market intelligence and provided insight to executive and senior management teams regarding annual Medicare Advantage (MA) benefit designs for submission to Centers for Medicare and Medicaid Services (CMS).

Tracked and analyzed sales and sale conversion performance to drive productivity and quality standards.

Coordinated and led Broker and Agent product and compliance training meetings, in conjunction with the Compliance department, to ensure working knowledge of CMS regulations and updates.

Coached, mentored, and performed monthly evaluations of all sales representatives and sales support staff to maximize sales performance and meet sales targets.

Continues…

KEIR B. NUNEZ

305-***-**** **********@*****.***

PROFESSIONAL EXPERIENCE CONTINUED

UNITED HEALTHCARE OVATIONS 1997 - 2006

Medicare Sales Executive

Increased UHC local Medicare membership by approximately 32% in 18 months (2002-2003).

Increased Regional Medicare membership by almost 25% (2003-2005).

Sold Medicare and Employer Group Retiree Health plans to South Florida market.

Orchestrated sales luncheons and group presentations with senior advocates and organizations including Area Agency on Aging, senior centers, senior housing, senior connections to educate and sale Medicare plans.

Trained telemarketing reps on how to maximize targeted closing ratios.

Supervised 12 Community Service representatives (paramedics) in sales support roles.

Acquired specialized knowledge of CMS marketing and sales regulations.

Prior 4+ Years Related Experience: Medicare Group Presentation Specialist for Foundation Health Plans.

EDUCATION

Health Licensed (240) -- Since 1995

Real Estate Licensed – Since 2014

AWARDS AND RECOGNITION

Top 100 Executive Magazine Award

UHC (Ovations) National Sales Pinnacle Awards

UHC (Ovations) Regional President’s Club Sales Awards

UHC (Ovations) Top Producer Sales Awards

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