EVA MACHARACEK

403-***-****

acp12a@r.postjobfree.com

A marketing professional, spanning across various industry sectors and markets, I would contribute significantly to

the strategic planning, and successful implementation of sales and marketing initiatives, for a national or local

organization.

INDUSTRY EXPERIENCE

Financial Services Real Estate Telecommunications

Professional Services Oil & Gas Automotive

(legal, consulting, accounting)

Private Companies Not-for-Profit

RELEVANT PROFESSIONAL EXPERIENCE

Marketing Manager 2014

KPMG, Calgary (contract)

Developed and executed marketing and communication programs aligned with national strategies and local

objectives.

Identified opportunities to expand brand in the local market – through speaking engagements, thought

leadership, events and media.

Supported KPMG’s key account programs by actively working with teams in their pursuit activities.

Measured and reported marketing related activities against pre -determined ROI objectives.

Managed and supported sponsorship opportunities and events for the region.

Marketing Consultant 2012 - 2014

i3 solutions, Toronto

Provide consulting services including:

developed brochures and collateral material

provided input for Website design and content

responded to RFPs, and

Planned and executed industry trades shows

2011 – 2012

Marketing Manager

Davies Ward Phillips & Vineberg, Toronto (contract)

Managed all directory listings, and submissions to key publications for industry rankings.

Developed and executed new marketing initiatives including new collateral, brochures, and event planning.

Accurately reported transactions for league tables published by various industry publications.

Managed and responded to proposal requests.

Prioritized and managed the work projects for marketing staff to ensure objectives and deadlines were met.

Private Company Services (PCS) Marketing Manager 2006 - 2011

PricewaterhouseCoopers (PwC), Toronto

Worked in conjunction with the PCS leadership and national marketing team by creating marketing and media

plans, executed on deliverables, and measured their success.

Planned and drove all thought leadership, and event marketing programs from inception to distribution.

Created and delivered all communications including the development of internal and external promotional

materials, newsletters, print advertising, and email communications.

Worked closely with the research team to conduct on-going competitive intelligence and industry research. In

addition, ensured collaboration of information and tools across the group nationally.

Client Driver / Interim - Technology, Information & Communications & Entertainment (TICE)

Marketing Manager

PwC, Toronto

Executed on marketing initiatives including, but not limited to: thought leadership, advertising, internal

communications, media relations, collateral, brochures, events, and sponsorships for TICE for an interim period

of seven months.

Responded to proposal requests.

Managed and maintained all client relevant data in the Client Relationship Management (CRM) tool.

Manager, Marketing & Sales Administration 2003 - 2006

CS Technology, New York, NY

Prioritized and managed all work projects for the marketing and proposal group, and responsible for ensuring

that all objectives and deadlines were met.

Provided strategic direction for generating new business and brand awareness by identifying the need for

additional participation in selected trade shows, etc. Planned all logistics for these new marketing opportunities.

Identified the need for a new CRM tool. Gathered business requirements, interviewed potential vendors and

made recommendations to the principles for the ultimate buy decision.

Drove the CRM implementation, including the customization, training, and rollout of Salesforce.com.

Designed and implemented internal policies and procedures to ensure a more efficient and effective workflow

for the sales administration and proposal group.

Manager, Corporate Events 1995 - 2002

CIBC World Markets, Toronto

Managed the allocation and accounting of all corporate entertainment events nationally, with a yearly budget of

$1.5M.

Provided overall oversight, management and execution of large corporate events for top C-suite clients

annually, including two significant golf tournaments.

Maintained the corporate event website.

Participated as a key member of the Children’s Miracle Committee responsible for fundraising over $12M

annually.

Maintained the smooth operations of fifteen executive boardrooms, ensuring equipment was running properly,

scheduling was accurate, and catering needs were met.

Marketing / Special Events Manager

CIBC / CIBCMellon, Toronto

Acted as a key contributor to the strategic development and design of all collateral material, print ads, video

production, and booth design for CIBCMellon during the company’s launch.

In conjunction with that initial marketing launch, drove the development, design, and execution of a national

road show as well as key industry conferences.

Collaborated with executive management, developed yearly marketing objectives and strategies, prepared and

reconciled yearly marketing budget s, and monthly forecasts.

Designed, produced and co-edited a quarterly newsletter, distributed to over 2,000 clients and prospects

nationally.

EDUCATION

Bachelor of Arts University of Windsor 1987

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