Account Executive
Resume:
Stuart R. Lake
*** ******** ******* **** *, Atlanta, GA 30306
acp0se@r.postjobfree.com
Highlights of Professional Experience
Velocity Marketing/Campbell-Ewald, Atlanta GA, May 2007 " April 2011
Account Superv isor
Serv es as direct link between Chev rolet LMA dealer groups and GM sales and marketing teams to
coordinate adv ertising strategies and promotions for assigned markets.
Successfully introduced v arious agency adv ertising products, including digital and social media
programs. Since introduction Digital Traffic Generator program markets experienced 3 to 1 ROI.
Created partnerships between dealer groups and local media outlets to grow market share using
branded v ehicles for local ev ents and promotions. Model specific market share has risen ov er 50% in
one market and increased 19% for another; ov erall market share increased ov er 1% since inception.
Dev eloped v ehicle specific creativ e on location to support extra inv entory promotions.
Managed ov er ten dealer groups across the Southeast region simultaneously with a cumulativ e
budget ov er 5 million.
Partners + Napier Inc., Atlanta GA, April 2005 " December 2005
Account Superv isor
Dev eloped creativ e and strategic content for Shared Health client.
Successfully launched the sharedhealth.com web site with marketing team allowing the secure
exchange of medical records between medical professionals.
Member of the Shared Health steering committee team responsible for initial marketing
communications to the target audience.
WestWay ne, Inc., January 2001 " June 2004
Account Executiv e, Atlanta GA, October 2001 " June 2004
Maintained constant communication between departments within agency on Southeast Toy ota
account.
Coordinated DMA specific creativ e requests for entire Southeast Region including Florida, Georgia,
Alabama and the Carolinas.
Maintained client extranet application prov iding real-time data to users; managed registration for
new users, prov ided tier 1 lev el support to employ ees and clients.
Field Account Executiv e, Tampa FL, January 2001 " September 2001
Promoted effectiv e communication of all aspects of Southeast Toy ota adv ertising efforts to Toy ota
dealer groups.
Coordinated adv ertising input and feedback from Toy ota dealer groups with Southeast Toy ota and
agency .
FCB Worldwide, February 1998 " December 2000
Field Account Executiv e, Exton PA, December 1999 " December 2000
Managed Philadelphia Chry sler/Ply mouth/Jeep dealer account with Account Superv isor.
Presented agency creativ e and monitored dealer financials.
Coordinated current and future media plans to benefit the specific needs of clients.
Account Executiv e, Southfield MI, Nov ember 1998 " Nov ember 1999
Coordinated creativ e projects from inception to completion, including all print and broadcast traffic
generated from the field.
Facilitated information between Account Managers working in field offices throughout the United
States.
Successfully completed FCB field school training.
Traffic Coordinator, Southfield MI, February 1998 " Nov ember 1998
STUART LAKE
ADVERTISING ACCOUNT EXECUTIVE
Responsible for internal trafficking of all approv ed creativ e for agency approv al from conception to
final production for Chry sler and Ply mouth Dealer client.
Generated effectiv e communications between the account, product, legal, production, and creativ e
departments to maintain schedules and deadlines.
Ran weekly status meetings and maintained Chry sler/Ply mouth Dealer status report for project
awareness.
Education
BSC, Business, Specializing in Adv ertising
Ferris State Univ ersity, Big Rapids Michigan, December 1997
President of Ferris State Adv ertising Society
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