Administrative Assistant Marketing

Tatyana Tom

**** ********* ***. ********, ** ****9 3 47.277.5752 t acp0qc@r.postjobfree.com

S KILLS

COMPUTER: MS Office Access, Excel, PowerPoint, Word; Photoshop CS6; HTML,CSS; comScore,

Google Analytics, SiteCatalyst; QuickBooks; AdWords; Salesforce; E-commerce

LANGUAGE: Excellent written and verbal communication skills; fluent Russian; beginner French

EXPERIENCE

Marketing Manager/Art Director, Crepini, Brooklyn, NY June 2012 – Present

Major Contributions:

• Spearheaded B2B/B2C e-commerce website and content management system development

• Designed new product packages; replaced text with pictorial instructions; added social QR

c odes

• Increased main product line revenue by 35%; awarded Progressive Grocer 2013 Editors’

Picks

• Created custom packages for Costco, H-E-B Mexico, and private label designs for NetCost

Market

• Ensure ISO/FSSC 22000 standards, B Corp policy, and U.S./Canadian labeling law compliance

• S erve as marketing department for startup food manufacturer which uses automated production,

s elling brand and private label crepe products in most U.S. states, Canada, Mexico, including Costco

(five regions), over 1,500 retailers and food s ervice providers, and 1.2MM NYC public

s choolchildren.

• Manage annual marketing budget of $200K-$250K; negotiate prices for various services; allocate funds to

trade shows, displays, AdWords campaigns, printed sales deliverables, print ads, trade publications, other

o nline/offline channels; took initiative to claim custom toll-free number (844-crepini).

• Design multilingual product packages, vinyl display banners, logos, catalogs, flyers, web content,

e mails, s ales sheets, merchandising materials, and video; supervise professional photo s uggest

shoots;

c ontemporary flavor names, such Veggie Roll instead of Stewed Cabbage.

as

• Compose press releas es, company/product descriptions, policy notices, ISO 22000 training

presentations, master schedule and other materials shared internally, publicly, or distributed to clients

a nd partners; compile biweekly marketing activity reports; provide new leads to s ales as sociates.

• Research competition and market trends to continuously revamp company strategy; devise plan for future

projects, including a loyalty program, interactive brochure, responsive mobile website, integrated blog

with recipe ideas/merchandising tips, and downloadable coloring book for children of primary target

s egment.

• Construct databas es, including online orders filterable by customer type, campaign, location; and a

directory of contact form inquiries 2011-present; reference data for customer trends and key insights,

including retention rate, AdWords/email campaign effectiveness, break-even point, average shipping

c ost; monitor GoogleAnalytics/social data to attribute changes to online and offline (e.g., trade shows)

m arketing efforts, or external forces affecting product demand (e.g., holidays); review backlink reports to

m easure SEO efforts.

• Train and manage new hires to maintain company accounts across integrated social channels,

including a Social Media Strategist in Maryland working remotely, reporting via email and phone.

• Hold team meetings to brainstorm and suggest improvements to website user experience (e.g.,

breadcrumb trails for easy navigation), products, price strategy, positioning and marketing campaigns to

m aximize ROI.

• Coordinate with brokers, clients, vendors, production staff; assist with crisis management; exhibit at trade

s hows (e.g., Fancy Food Show, NY Wine & Food Festival); prep for Dept. of Education, ISO/FSSC, other

a udits.

Freelancer/Ghostwriter, Self-employed, Brooklyn, NY October 2011- Present

• Copy-edit papers, essays, resumes, descriptions of items for sale, and one print/e-book.

O THER EXPERIENCE

Administrative Assistant, Century 21 Advisors Realty, Brooklyn, NY April 2008 - October

2011

Medical Records Clerk, St. Vincent Medical Care, Brooklyn, NY May 2006 - August 2007

Telemarketer, ROI Telemarketing, Brooklyn, NY April 2004 - November 2005

EDUCATION

Bachelor of Business Administration, Digital Marketing Management, September 2012

Baruch College, Zicklin School of Business, New York, NY

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